411 REFERENCE · Wikipedia
2015–2016 New Zealand flag referendums
Reference material by Wikipedia contributors. This retains its source identity and is not 411 news reporting.
Public votes on proposed changes to the flag of New Zealand
April 2024
March 2023
New Zealand flag referendums New Zealand presidential no New_Zealand flag debate#Two-option polls First referendum: 1,546,734 (48.78%) Second referendum: 2,140,805 (67.78%) First preferences Two-flag preferred Second referendum 20 November – 11 December 20153–24 March 2016 x50px|border Current flag of New Zealand – – 56.73% x50px|border Silver Fern (Black, White and Blue) 40.15% 50.58% 43.27%
x50px|border Silver Fern (Red, White and Blue) 41.64% 49.42% x50px|border Red Peak 8.77% x50px|border Silver Fern (Black & White) 5.66% x50px|border Koru 3.78% New Zealand flag referendum, 2016 results by electorate.svg Results by electorate
Two referendums were held by the New Zealand Government in November/December 2015 and March 2016 to determine the nation's flag. In the first referendum, voters chose their favourite alternative flag design. The winning design then advanced to the second referendum, where it went up against the existing flag of New Zealand. The voting resulted in the retention of the existing flag.
Shortly after the referendum announcement, party leaders reviewed draft legislation and selected candidates for a Flag Consideration Panel. The purpose of this group was to publicise the process, seek flag submissions and suggestions from the public, and decide on a final shortlist of options. Open consultation and design solicitation garnered 10,292 design suggestions from the public, later reduced to a longlist of 40 designs and then a shortlist of four designs to contend in the first referendum.http://www.beehive.govt.nz/sites/all/files/PROCESS-AT-A-GLANCE.pdf Process at a glance 29 October 2014 beehive.govt.nz New Zealand Government 31 October 2014 https://web.archive.org/web/20141031043628/http://www.beehive.govt.nz/sites/all/files/PROCESS-AT-A-GLANCE.pdf 31 October 2014 deadhttp://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11413938 Govt budget allows almost $500,000 for a high-profile panel out of $25m cost to decide national symbol Jones Nicholas 9 March 2015 The New Zealand Herald 5 April 2015 Following a petition, the shortlist was later expanded to include a fifth design, the Red Peak.
The first referendum took place between 20 November and 11 December 2015 and asked, "If the New Zealand flag changes, which flag would you prefer?"http://www.elections.org.nz/events/referendums-new-zealand-flag-0 Referendums on the New Zealand flag Electoral Commission 21 November 2015 https://web.archive.org/web/20151221002910/http://www.elections.org.nz/events/referendums-new-zealand-flag-0 21 December 2015 dead http://www.beehive.govt.nz/release/first-steps-taken-towards-flag-referendum First steps taken towards flag referendum 29 October 2014 beehive.govt.nz New Zealand Government 31 October 2014 Voters were presented with several options selected by the Flag Consideration Panel. The black, white, and blue silver fern flag by Kyle Lockwood advanced to the second referendum.
The second referendum took place between 3 and 24 March 2016. It asked voters to choose between the selected alternative (the black, white and blue silver fern flag) and the existing New Zealand flag. http://www.legislation.govt.nz/bill/government/2015/0008/latest/DLM6405360.html New Zealand Flag Referendums Bill, Part 2, Subpart 4, Clause 20 12 March 2015 legislation.govt.nz New Zealand government 5 April 2015
Reception of the process and the finalist designs were highly critical, with no great enthusiasm shown among the public.https://www.wsws.org/en/articles/2015/12/29/flag-d29.html Widespread abstention in New Zealand flag referendum Price Sam 29 December 2015 World Socialist Web Site 28 January 2016 From an aggregation of analyses, the consensus was that the referendum was "a bewildering process that seems to have satisfied few".https://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11613300 Political roundup: The 20 best analyses of the flag referendum result Edwards Bryce 29 March 2016 19 May 2016 The New Zealand Herald
Background and administration
New Zealand flag debate
New Zealand has a history of debate about whether the national flag should be changed. For several decades, alternative designs have been proposed, with varying degrees of support. There is no consensus among proponents of changing the flag as to which design should replace the flag.
In January 2014, Prime Minister John Key floated the idea of a referendum on a new flag at the 2014 general election.http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11193964 Key suggests vote on New Zealand flag The New Zealand Herald 30 January 2014 7 February 2014 Davison, Isaac The proposal was met with a mixed response.http://www.radionz.co.nz/news/national/235378/flag-change-in-the-wind Flag change in the wind Radio New Zealand News 6 February 2014 7 February 2014http://www.odt.co.nz/news/queenstown-lakes/290308/opinions-vary-changing-nz-flag Opinions vary on changing NZ flag Otago Daily Times 4 February 2014 7 February 2014 Beech, James 4 March 2016 https://web.archive.org/web/20160304101957/http://www.odt.co.nz/news/queenstown-lakes/290308/opinions-vary-changing-nz-flag dead Then in March, Key announced that New Zealand would hold a referendum within the next three years asking whether to change the flag design, if the National Party be re-elected for a third term.Chapman Paul New Zealand to hold referendum on changing to 'post-colonial' flag https://www.telegraph.co.uk/news/worldnews/australiaandthepacific/newzealand/10688990/New-Zealand-to-hold-referendum-on-changing-to-post-colonial-flag.html 11 March 2014 The Telegraph 11 March 2014 London Following National's re-election the details of the referendum were announced.
Legal issues
The results of both referendums were binding, meaning the flag with the most votes in the second referendum would become the official flag of New Zealand.New Zealand Flag Referendums Bill, sec. 2 In the unlikely event the second referendum vote was tied, an assumption for the status quo would have applied.New Zealand Flag Referendums Act 2015, sec. 39
If a new flag design had been chosen, assuming no intellectual property issues, the Flags, Emblems and Names Protection Act 1981 would have been updated to reflect the new design six months to the day after the second referendum results were declared (or earlier by Order in Council). The current flag would have remained the official flag until then; for example, the current flag would have been flown during the 2016 Summer Olympics, four months after the second referendum took place, regardless of the results of the second referendum. This result would not have changed the coat of arms (which includes the current national flag), the national Māori flag, the flags of Associated States (Cook Islands and Niue), or the New Zealand Red Ensign (merchant marine), White Ensign (naval), (both incorporating Union Flags) police flag and fire service flag (which are based on the current flag).King David Regulatory Impact Statement: Considering Changing the New Zealand Flag New Zealand Ministry of Justice It would also not change New Zealand's status as a constitutional monarchy in the Commonwealth of Nations.http://www.scoop.co.nz/stories/PO1506/S00066/flag-consideration-panel-answers-the-six-top-questions.htm Flag Consideration Panel answers the six top questions 6 June 2015 scoop.co.nz Scoop Media 7 April 2015
Use of current flag
If the flag had been changed, it would have been legal to have continued to fly the current flag of New Zealand, which would have been "recognised as a flag of historical significance."http://legislation.govt.nz/bill/government/2015/0008/latest/DLM6405450.html?search=ts_act%40bill%40regulation%40deemedreg_Flag+Referendum+Bill_resel_25_a&p=1 New Zealand Flag Referendums Bill – amendments 2015 1 April 2015 Parliamentary Counsel Office Old flags would have been replaced once worn out.http://www.beehive.govt.nz/sites/all/files/FAQs_4.pdf Frequently asked questions 29 October 2014 beehive.govt.nz New Zealand Government 31 October 2014 https://web.archive.org/web/20141031043434/http://www.beehive.govt.nz/sites/all/files/FAQs_4.pdf 31 October 2014 dead Official documents depicting the current flag, such as driver licences, would have been phased out as a matter of course – in the case of driver licences, this would have been when licences are renewed and would therefore have taken up to 10 years.
New Zealand Government ships and those non-government ships flying the New Zealand flag (instead of the New Zealand Red Ensign) would have been given an extra six months to change their flag to the new design. Ships flying the New Zealand Red Ensign and ships belonging to the New Zealand Defence Force would not have been affected by any flag changes, nor would any New Zealand-based ships registered to foreign countries.http://www.legislation.govt.nz/bill/government/2015/0008/latest/DLM6405458.html New Zealand Flag Referendums Bill, Part 3, Clause 70 12 March 2015 legislation.govt.nz New Zealand government 5 April 2015 §58 National colours and other flags – Ship Registration Act 1992 http://www.legislation.govt.nz/act/public/1992/0089/latest/DLM276623.html 1 July 2013 legislation.govt.nz New Zealand Government 25 January 2016
Cost of transition
The estimated cost of updating government flags and Defence Force uniforms was approximately $2.69 million. Other unknown costs include updating government ships, updating trademarks and logos, publicity of the new flag, excess stock of old flags (including products and souvenirs containing it), and updating all flags, packaging, uniforms and marketing material in the private and sporting sectors. The government would not have provided compensation for the cost of adopting the new flag.
Pre-referendums process
Cross-party group
Shortly after announcing the referendum, party leaders were invited to a cross-party group. The purpose of the cross-party group was to review draft legislation allowing for the referendums to take place, and to nominate candidates for a Flag Consideration Panel by mid February 2015. Members included Bill English (Finance Minister and leader of the group), Jonathan Young (representing National), Trevor Mallard (representing Labour), Kennedy Graham (representing Green), Marama Fox (representing Māori), David Seymour (representing ACT) and Peter Dunne (representing United Future). New Zealand First refused to participate.http://www.dpmc.govt.nz/sites/all/files/publications/nzflag-process-cabinet-paper-october2014.pdf Cabinet Paper 451 Bill English 29 October 2014 beehive.govt.nz New Zealand Government 31 October 2014 https://web.archive.org/web/20150923223706/http://www.dpmc.govt.nz/sites/all/files/publications/nzflag-process-cabinet-paper-october2014.pdf 23 September 2015 deadhttp://www.stuff.co.nz/national/politics/63284397/flag-referendum-a-distraction Flag referendum a 'distraction' Gulliver Aimee 17 November 2014 Stuff (company) 21 December 2014 https://web.archive.org/web/20150328145720/http://www.stuff.co.nz/national/politics/63284397/Flag-referendum-a-distraction live 28 March 2015
Flag Consideration Panel
The Flag Consideration Panel was a separate group of "respected New Zealanders" with representative age, regional, gender and ethnic demographics. Their purpose was to publicise the process, seek flag submissions and suggestions from the public, and decide on a final shortlist of four suitable options for the first referendum. Public consultation took place between May and June 2015. The panel stated that it consulted vexillologists (flag experts) and designers to ensure that the flags chosen were workable and had no impediments."Open letter from the Panel". New Zealand Government (Govt.nz). 17 December 2015. Retrieved 9 March 2016. The members of the Flag Consideration Panel were:http://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11408325 Julie Christie and Beatrice Faumina to help decide NZ's new flag Trevett Claire 26 February 2015 The New Zealand Herald 5 April 2015
Chair: John Burrows, former deputy chancellor of the University of Canterbury
Deputy chair: Kate De Goldi, author
Julie Christie, reality television producer
Rod Drury, businessman
Rhys Jones, former Chief of the New Zealand Defence Force
Beatrice Faumuina, former discus thrower
Brian Lochore, former All Blacks coach
Nicky Bell, chief executive of New Zealand branch of Saatchi & Saatchi
Peter Chin, former mayor of Dunedin
Stephen Jones, youth councillor
Malcolm Mulholland, academic
Hana O'Regan, Māori studies academic
Referendums legislation
The legislation to set up the referendums passed its first Parliament hearing on 12 March 2015 with a vote of 76 to 43.http://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11416337 Flag change referendums come one step closer Trevett Claire 12 March 2015 The New Zealand Herald 5 April 2015 It was then considered by the Justice and Electoral Select Committee. During their public submission intake phase the RSA launched the "Fight for the Flag" campaign, also backed by New Zealand First, to reverse the question order and first ask if New Zealanders want a flag change.http://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11432017 NZ First backs 'fight for the flag' campaign Jones Nicholas 13 April 2015 19 April 2015 The New Zealand Herald Labour MP Trevor Mallard presented a petition signed by 30,000 people to the committee, asking for a keep/change question to be added to the first referendum, similar to the 2011 voting system referendum.http://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11444912 Flag debate votes a biased process – Mallard 7 May 2015 The New Zealand Herald 10 May 2015 During its second hearing in Parliament, MP Jacinda Ardern proposed an amendment so that the second referendum would only take place if turnout for the first referendum was at least 50%, as a way of ensuring majority rule and reducing costs if the public was apathetic. Ardern's proposal was voted down and the bill was passed as-is on 29 July 2015.http://www.parliament.nz/en-nz/pb/debates/debates/51HansD_20150729_00000024/new-zealand-flag-referendums-bill-%E2%80%94-in-committee New Zealand Flag Referendums Bill — In Committee 29 July 2015 3 August 2015 parliament.nz New Zealand House of Representatives
Public engagement process
thumb|right|A silver fern frond, a common element in many flag designs
thumb|The silver fern image used in most of the designs.
As part of the public engagement process, flag designs and symbolism/value suggestions were solicited until 16 July, which resulted in a total of 10,292 design suggestions.https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/gallery/ Flag design gallery govt.nz New Zealand Government 16 September 2015 https://web.archive.org/web/20150905123627/https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/gallery/ 5 September 2015 dead All 10,292 submitted design proposals were presented to the public on the New Zealand government website.All Suggested Designs https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/gallery/?sort=random The New Zealand Government 11 December 2015 5 May 2016 https://web.archive.org/web/20160505034139/https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/gallery/?sort=random dead
During the public engagement process, the Flag Consideration Panel travelled around the country for workshops and hui. These in-person consultation events were noted to have markedly low attendance.http://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11482801 Flag show at half mast 18 July 2015 Trevett Claire The New Zealand Herald 19 July 2015 22 July 2015 https://web.archive.org/web/20150722085254/http://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11482801 dead The consideration panel noted strong online engagement with over 850,000 visits to the website and 1,180,000 engagements on social media.https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/project-updates/report-to-responsible-minister/ The Panel's report to the Responsible Minister Govt.nz 7 December 2015 4 March 2016 https://web.archive.org/web/20160304210431/https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/project-updates/report-to-responsible-minister/ dead
The panel reported that feedback found the themes of freedom, history, equality, respect and family to be the most significant to New Zealanders; however, it was later revealed that those themes were dwarfed by the amount of feedback critical of the flag change process.Matt Nippert 13 November 2015 Flag process: Was it a spin job? http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11544460 The New Zealand Herald 27 November 2015 From the submitted designs they found the most common colours were white, blue, red, black, and green. The most common elements incorporated into the flag designs were the Southern Cross, silver fern, kiwi, and koru. The main themes incorporated into the designs were Māori culture, nature and history.
The flag of the United Tribes and the Tino Rangatiratanga flag were not considered as eligible options as a result of consultation with Māori groups.https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11612563 Maori flag attitudes a puzzler Young Audrey 28 March 2016 The New Zealand Herald 25 May 2019
The flag referendum gained considerable global awareness when international media took interest in one of the designs that failed to make the long list after Lucy Gray's Fire the Lazer design appeared in John Oliver's comedic report on the New Zealand flag referendum.https://www.youtube.com/watch?v=m_2tL--HMIo John Oliver: NZ Flag Debate Oliver John 18 Aug 2015 YouTube 20 Feb 2025
Long list
From the 10,292 submitted designs, the Flag Consideration Panel deliberations resulted in their selection of a "long list" shortlist of 40 designs (announced to the public on 10 August 2015).Audrey Young 11 August 2015 Forty flags, and only one with a Union Jack—so which one is best? http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11495030 The New Zealand Herald 28 September 2015 11 August 2018 https://web.archive.org/web/20180811194531/https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11495030 dead
Notes
note
Shortlist announcement and adjustment
On 1 September 2015, the Flag Consideration Panel announced the four designs to be included in the first referendum.Claire Trevett 1 September 2015 NZ flag referendum: The final four designs revealed The New Zealand Herald http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11505765 28 September 2015 After public disappointment with the official shortlist, a social media campaign was launched on 2 SeptemberDear John Rowan Simpson 2 September 2015 http://rowansimpson.com/2015/09/02/dear-john/ for the Red Peak flag. On 23 September, the Green Party MP Gareth Hughes attempted to introduce a bill to parliament to include Red Peak as an option in the first referendum. Prime Minister John Key confirmed that the National Party would pick up the legislation, meaning the Red Peak flag was added as a fifth option in the flag referendum.http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11517757 Flag referendum: Red Peak design to be added as fifth option – John Key – National – NZ Herald News The New Zealand Herald 23 September 2015 7 December 2015 27 December 2015 https://web.archive.org/web/20151227153059/http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11517757 dead
Image Designer Name Notes 150px|border Alofi Kanter Silver Fern (Black and White) A variation of the silver fern flag which included the silver fern and the black and white colour scheme. This design uses counterchanging and the fern design from the New Zealand government's Masterbrand logo.http://thebrandlab.enz.govt.nz/downloads/G_NZInc_Brand_Guidelines.pdf New Zealand Masterbrand Guidelines and Specifications July 2013 1 September 2015 4 March 2016 https://web.archive.org/web/20160304031012/http://thebrandlab.enz.govt.nz/downloads/G_NZInc_Brand_Guidelines.pdf dead 150px|border Kyle Lockwood Silver Fern (Red, White and Blue) The silver fern represents the growth of the nation and the Southern Cross represents the location of New Zealand in the antipodes. The blue represents New Zealand's clear atmosphere and the Pacific Ocean. The red represents the country's heritage and sacrifices made.https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/the-five-alternatives/silver-fern-red-white-and-blue/ Silver Fern (Red, White and Blue) New Zealand Government 17 November 2015 https://web.archive.org/web/20151118030317/https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/the-five-alternatives/silver-fern-red-white-and-blue/ 18 November 2015 dead
This proposal won a Wellington newspaper flag competition in July 2004 and appeared on TV3 in 2005 after winning a poll which included the present national flag.http://www.wix.com/silverfernflag/silverfernflag#!clients Press & television coverage featuring our flag from NZ and around the world Silverfernflag.co.nz 17 November 2015 https://web.archive.org/web/20120119104052/http://www.wix.com/silverfernflag/silverfernflag#!clients 19 January 2012 dead
It was criticised on aesthetic grounds by Hamish Keith, Paul Henry and John Oliver.http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11353071 How about a bungee-jumping sheep? John Oliver mocks NZ flag 4 November 2014 The New Zealand Herald New Zealand Media and Entertainment 21 December 2014 24 January 2016 https://web.archive.org/web/20160124042622/http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11353071 deadhttp://www.radiolive.co.nz/Winning-design-of-new-NZ-flag-contest-slammed/tabid/506/articleID/47091/Default.aspx Winning design of new NZ flag contest slammed Lush Martin radiolive.co.nz Radio Live 6 June 2014 28 December 2014 4 March 2016 https://web.archive.org/web/20160304051445/http://www.radiolive.co.nz/Winning-design-of-new-NZ-flag-contest-slammed/tabid/506/articleID/47091/Default.aspx dead New Zealand Herald writer Karl Puschmann called it a design for those "sitting on the fence" who did not want much change and the National Business Review labelled it "amateur" and "dated". Members of the public compared it unfavourably to Weet-Bix packaging, "Kiwi Party Ware" plastic plate packaging, the National Basketball Association logo, or a merger of the Labour and National party logos. http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11506728 Flag critiqued for similarities to political parties' logos 2 September 2015 2 September 2015 The New Zealand Herald New Zealand Media and Entertainment 150px|border Kyle Lockwood Silver Fern (Black, White and Blue) Variation of the above with black instead of red, and a different shade of blue. This general design was John Key's preferred proposal.
This flag received similar feedback to the above variation. 150px|border Andrew Fyfe Koru (Black) Featured a Māori koru pattern depicting an unfurling fern frond, traditionally representing new life, growth, strength and peace. It was also meant to resemble a wave, cloud and ram's horn.
When this design was revealed on the shortlist, the public immediately nicknamed it "Hypnoflag" and "Monkey Butt" via social media.Town Chris Why the Koru flag is the 'best of the bunch' http://www.stuff.co.nz/stuff-nation/assignments/which-is-your-favourite-flag/12567509/Why-the-Koru-flag-is-the-best-of-the-bunch Stuff 5 April 2016 150px|border Aaron Dustin Red Peak This design was inspired by the story of Rangi and Papa (a Māori creation myth) and the geography of New Zealand. It is reminiscent of tāniko patterns, tukutuku panelling and the flag of the United Kingdom.https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/gallery/design/24310 Red Peak by Aaron Dustin New Zealand Government 6 September 2015 https://web.archive.org/web/20150910023507/https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/gallery/design/24310 10 September 2015 deadThis design was not initially on the official shortlist but a social media campaign to add this design became successful on 23 September 2015.https://www.theguardian.com/world/2015/sep/04/new-zealanders-offered-flag-shortlist-ask-can-we-have-this-one-instead New Zealanders offered flag shortlist ask: can we have this one instead? The Guardian 4 September 2015 6 September 2015http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11517757 Flag referendum: Red Peak design to be added as fifth option – John Key The New Zealand Herald 23 September 2015 23 September 2015 27 December 2015 https://web.archive.org/web/20151227153059/http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11517757 dead The National Business Review noted that the design community generally preferred this design but it did not resonate with the public at large.
Criticism
The referendum process and alternative flag designs were heavily criticised. Commentators identified many issues and reasons for failure, the most significant of which are listed below.
Politicisation
Prime Minister John Key's drive to run the referendums was seen as disproportionate compared to apathy among the public.https://www.stuff.co.nz/national/the-flag-debate/78253159/duncan-garner-the-flagging-fortunes-of-a-leader-chasing-a-legacy Duncan Garner: The flagging fortunes of a leader chasing a legacy Garner Duncan 24 March 2016 Stuff (company) Members of parliament accused the referendums as Key's "vanity project", populist bread and circuses, a distraction from poverty and housing issues, or a vehicle to establish a personal legacy. In hindsight, the National Business Review suggests that politicisation contributed to the referendum's failure, because the debate and the alternative flag designs were so heavily associated with Key and the National Party rather than the actual flag change itself. Key's campaigning was noted as perplexing and ineffectual. His statements on the topic of New Zealand's identity and colonial legacy were mixed, which confused the public. Additionally, he relied on his own existing popularity as the face of the referendum to persuade the public,https://www.rnz.co.nz/news/national/299917/flag-'debate'-always-lacked-substance Macdonald Finlay Flag 'debate' always lacked substance 26 March 2016 RNZ Radio New Zealand https://www.nzherald.co.nz/politics/news/article.cfm?c_id=280&objectid=11611434 Audrey Young: John Key a loser on flag referendum but not a failure Young Audrey 25 March 2016 The New Zealand Heraldhttps://www.nzherald.co.nz/opinion/news/article.cfm?c_id=466&objectid=11611838 Audrey Young: Lessons to learn from flag vote Young Audrey 26 March 2016 The New Zealand Heraldhttps://www.stuff.co.nz/national/politics/opinion/78265500/political-week-john-keys-top-five-regrets-on-the-flag Political week: John Key's top five regrets on the flag Watkins Tracy 26 March 2016 Stuff (company) with a change the flag campaign by Change the NZ Flag.http://www.voxy.co.nz/politics/change-nz-flag-launches-campaign/5/220298 Change the NZ Flag launches campaign 4 May 2015 Change the NZ Flag 22 July 2019 19 November 2018 https://web.archive.org/web/20181119132513/http://www.voxy.co.nz/politics/change-nz-flag-launches-campaign/5/220298 dead Opposition parties had hitherto supported a flag referendum as party policy, but took the opportunity to politicise this referendum. By focusing on defeating Key himself and criticising the integrity of the process at every stage, the public was split along political party lines and it devolved into a referendum on Key, with many voting for the current flag as a protest vote against him.https://karldufresne.blogspot.com/2016/03/i-barely-recognise-my-fellow-new.html I barely recognise my fellow New Zealanders du Fresne Karl 20 March 2016 blogspot.co.nzhttps://www.nbr.co.nz/fail Five reasons the flag-change campaign failed 24 March 2016 The National Business Review en 17 May 2019 3 November 2020 https://web.archive.org/web/20201103223043/https://www.nbr.co.nz/fail deadhttps://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11611470 'Wasteful vanity project' and 'starry-eyed sheep' – How world reacted to flag result 24 March 2016 19 May 2019 The New Zealand Heraldhttps://www.stuff.co.nz/national/the-flag-debate/78314441/chris-trotter-whoops-and-cheers-for-democracys-flag Trotter Chris 28 March 2016 Chris Trotter: Whoops and cheers for democracy's flag Stuff (company) For example, according to a January 2016 poll by UMR, 16% of those sampled said that they planned to vote to "send a message to John Key".http://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11600218 Current flag still preferred – poll The New Zealand Herald 4 March 2016 5 March 2016 Key's inclusion of the Red Peak design in the shortlist at the request of the Green Party was seen as a belated and futile appeasement, and cross-party support was necessary from the very beginning of the process.
Timing
Members of parliament were also concerned about the timing. Some expressed disgust at the timing of the bill just before the centenary of the Gallipoli landing, some said the process was rushed, and Louisa Wall said that no significant event had occurred to warrant a flag change at this time. Others said it was more important to become a republic before considering whether to remove a symbol of British rule from the flag.http://nandor.net.nz/2015/09/02/getting-our-flag-off-a-weetbix-box/ Getting our flag off a weetbix box Tánczos Nándor 2 September 2015 5 September 2015https://www.rnz.co.nz/news/top/299864/how-the-world-saw-nz's-flag-decision How the world saw NZ's flag decision 26 March 2016 Radio NZ 19 May 2019 Political commentators also suggested that the timing was futile. Matthew Hooton pointed out that there would have been sufficient national momentum in the aftermath of the 2011 Rugby World Cup instead. Morgan Godfery suggested that the public kept the current flag due to insecurity about cultural identity at a time when familiar cultural touchstones like house ownership, the dairy industry and demographics were undergoing upheaval.https://www.theguardian.com/world/2016/mar/25/new-zealand-referendum-same-flag-what-was-that-about Hunt Elle Ten months, 10,000 designs, no new flag for New Zealand. What was that about? 25 March 2016 The Guardian 19 May 2019 Audrey Young suggested that the process was too rushed, and a longer one lasting at least two electoral cycles would have allowed more time for opposition party support and the possibility of a Labour prime minister overseeing the final result. Martin Kettle cited status quo bias as a critical influence in referendums and noted that change is typically only possible if there is a previously existing, firm, well-informed movement for change.https://www.theguardian.com/commentisfree/2016/mar/24/new-zealand-flag-britain-eu-referendum New Zealand's decision on the flag has lessons for Britain's EU referendum Kettle Martin 24 March 2016 The Guardian
Priority
Opposition parties condemned the flag as low priority compared to current issues in the public consciousness such as education, health and housing. Trevor Mallard and Phil Goff cited the results of recent opinion polls that showed public opposition or apathy to a flag change.http://www.parliament.nz/en-nz/pb/debates/debates/51HansD_20150312_00000012/new-zealand-flag-referendums-bill-%E2%80%94-first-reading New Zealand Flag Referendums Bill — First Reading 12 March 2015 parliament.nz New Zealand Parliament 5 April 2015
Cost
Opposition parties, Royal New Zealand Returned and Services' Association (RSA) president Barry Clark and members of the public criticised the referendum plan for costing $26 million which could be spent on other issues.Garner Duncan Duncan Garner: Flag this irrelevant debate and spend $26m on hungry kids http://www.stuff.co.nz/dominion-post/comment/columnists/68392405/duncan-garner-flag-this-irrelevant-debate-and-spend-26m-on-hungry-kids 25 August 2015 The Dominion Post 9 May 2015Thorne Dylan Editorial: $25.7m flag is wrong legacy http://www.nzherald.co.nz/bay-of-plenty-times/news/article.cfm?c_id=1503343&objectid=11414778 25 August 2015 Bay of Plenty Times NZME Publishing Limited 10 March 2015New Zealand considers options to replace its flag http://www.aljazeera.com/news/2015/08/zealand-changing-flag-150812192231100.html 25 August 2015 Al Jazeera 12 August 2015Hunt Elle New Zealand's prime minister John Key wants a new flag. Does anybody else? https://www.theguardian.com/world/2015/aug/11/new-zealands-prime-minister-john-key-wants-a-new-flag-does-anybody-else 25 August 2015 The Guardian 10 August 2015http://www.wort.lu/en/panorama/referendum-planned-for-2015-new-zealanders-to-vote-on-changing-union-jack-style-flag-5450869ab9b3988708080766 New Zealanders to vote on changing Union Jack-style flag 29 October 2014 Luxemburger Wort 14 September 2015 https://web.archive.org/web/20160304205113/http://www.wort.lu/en/panorama/referendum-planned-for-2015-new-zealanders-to-vote-on-changing-union-jack-style-flag-5450869ab9b3988708080766 4 March 2016 deadhttps://nz.news.yahoo.com/a/-/top-stories/25381933/mps-torn-on-flag-referendum-cost/ MPs torn on flag referendum Cook Frances McQuillan Laura yahoo.co.nz Newstalk ZB 30 October 2014 21 December 2014 https://web.archive.org/web/20141221041504/https://nz.news.yahoo.com/a/-/top-stories/25381933/mps-torn-on-flag-referendum-cost/ 21 December 2014 dead The $4 million publicity campaign for the national tour was especially criticised as public turnout was markedly apathetic; some admitted that they attended just for free biscuits, and at the Christchurch event only ten people arrived.http://www.3news.co.nz/tvshows/campbelllive/does-new-zealand-care-about-a-new-flag-2015051919 Does New Zealand care about a new flag? Campbell John 19 May 2015 3news.co.nz TV3 19 May 2015 https://web.archive.org/web/20151117031225/http://www.3news.co.nz/tvshows/campbelllive/does-new-zealand-care-about-a-new-flag-2015051919 17 November 2015 dead
Key defended the cost of the referendum by stating that it was the price to ensure a genuine democratic process and would be a one-off cost for the next "50 to 100 years" regardless of the result.http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11350245 Taxpayers face $25 million bill even if old flag stays Bennett Adam 30 October 2014 The New Zealand Herald 21 December 2014 David King pointed out that a stronger brand image for the country could lead to a net financial gain, especially through exports and tourism, with Key pointing out the precedent of Canada changing to its current maple-leaf flag.
Order of questions
During the first Parliamentary hearing, Labour Party, NZ First, Green Party and Māori Party expressed dissatisfaction with the order of the questions and said that the public should first be asked whether they want a change, and continue with a second referendum only if they do, or both questions compacted into one referendum, which could potentially save millions of dollars. David Seymour (ACT's representative in the Cross-Party Group) said that the planned order made sense, as the public would need to see the alternative designs before deciding on a change.http://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11415798 Labour to oppose flag bill Trevett Claire 12 March 2015 The New Zealand Herald 5 April 2015 Professor John Burrows, chair of the Flag Consideration Panel, agreed that familiarity with proposals was a prerequisite for a properly informed decision about them.
Bias
Various members of parliament accused the process and documents of being biased. Trevor Mallard and Phil Goff claimed that the final list of members of the Flag Consideration Panel was numerically slanted towards those nominated by the National Party, despite the shortlist of candidates being roughly neutral. Denis O'Rourke said that the shortlisting process was undemocratic because the Flag Consideration Panel would select the final flag design options on behalf of New Zealanders. Stuart Nash presented quotes in the Regulatory Impact Statement document admitting that referendum options were restricted by prior decisions by the prime minister and National Party dominated Cabinet, accusing them of pre-determining the process.
A third-party analysis of submissions to the consideration panel's StandFor.co.nz website revealed that negative submissions were filtered out and disregarded in the panel's report and the associated and widely publicised word cloud. According to this analysis, the largest term in the official word cloud, "equality", appeared in 4.89% of comments, whereas "keeping the current flag" was the most common theme and represented 31.96% of comments.http://insights.nzherald.co.nz/article/the-flag-debate The Flag Debate Herald Insights Caleb Tutty 13 November 2015 27 November 2015 According to opposition MP Trevor Mallard this shows that the flag change process suffered from "total spin" and that the panel pushed to change the flag in breach of its mandate to be neutral.
Documents revealed that Flag Consideration Panel judge Julie Christie was a board member of the New Zealand Trade and Enterprise (NZTE) body New Zealand Story where she "had formally agreed to support the use of the NZ Way Fern Mark in any flag design". This fern design ended up as one of the shortlist entries. Christie had declared this as a potential conflict of interest but it was dismissed as minor.http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11511139 Flag judge Julie Christie's conflicts of interest Fisher David 11 September 2015 11 September 2015 The New Zealand Herald
After the Flag Consideration Panel revealed the four shortlisted designs, some noticed that three out of the four designs coincided with Prime Minister John Key's personal design preferences. (3/4 contained a silver fern until the Red Peak flag was added) Thus, the panel was accused of being sycophantic and undermining their mandate to be neutral and democratic, which restricted the options available to the public and ruined the reputation of the whole process.
Flag solicitation and selection
The National Business Review criticised the use of crowdsourcing to solicit flag designs that became publicly viewable on the government's website. Crowdsourcing processes have historically been inundated by unqualified participants submitting large numbers of very low-quality, plagiarised or malicious contributions that ignore standard rules and best practices, with a high administrative burden to identify which ones are legal and serviceable. Crowdsourcing has especially proved unsuitable for tasks that require training or expertise. For example, in an expert review of hundreds of photographs submitted to the news site NU.nl, 86% of submissions were deemed unusable and only one photograph was considered professional quality. The Case For and Against Crowdsourcing: Part 2 http://www.crowdsourcing.org/editorial/the-case-for-and-against-crowdsourcing-part-2/2850 Irma Borst 9 February 2015 https://web.archive.org/web/20150912024759/http://www.crowdsourcing.org/editorial/the-case-for-and-against-crowdsourcing-part-2/2850 12 September 2015 usurped In the case of the flag referendums, the flag solicitation process was treated as a joke by the public and garnered far too many amateurish and facetious proposals. These were openly viewable on the government's website and became disseminated and mocked on worldwide media, threatening the prestige of the whole process.
Commentators felt that the Flag Consideration Panel did not have the expertise to make any adequate flag design judgements, since none of its members had any credentials or experience in the fields of graphic design, art or vexillology.http://www.stuff.co.nz/national/71632042/twitter-unhappy-with-the-final-four-new-zealand-flags What Twitter said about the final four New Zealand flag options Cooke Henry Fyers Andy 1 September 2015 Stuff (company) 1 September 2015https://www.tvnz.co.nz/one-news/new-zealand/-which-bad-flag-design-will-the-rest-of-world-ignore-from-now-on-aussies-q08539 'Which bad flag design will the rest of the world ignore from now on' – Aussies 1 September 2015 tvnz.co.nz TVNZ 1 September 2015 13 August 2016 https://web.archive.org/web/20160813200031/https://www.tvnz.co.nz/one-news/new-zealand/-which-bad-flag-design-will-the-rest-of-world-ignore-from-now-on-aussies-q08539 dead https://www.tvnz.co.nz/one-news/new-zealand/-lol-even-laser-beam-kiwi-would-be-better-social-media-reacts-to-flag-semi-finalists-q08500.html 'Lol...even laser beam kiwi would be better' – social media reacts to flag semi-finalists 1 September 2015 tvnz.co.nz TVNZ 1 September 2015 4 March 2016 https://web.archive.org/web/20160304054436/https://www.tvnz.co.nz/one-news/new-zealand/-lol-even-laser-beam-kiwi-would-be-better-social-media-reacts-to-flag-semi-finalists-q08500.html dead http://www.abc.net.au/news/2015-09-01/nz-announces-four-flag-finalists/6740674 New Zealand announces shortlist for new flag design 1 September 2015 Yahoo! 1 September 2015 http://www.abc.net.au/news/2015-09-01/nz-announces-four-flag-finalists/6740674 New Zealand announces shortlist for new flag design 1 September 2015 Australian Broadcasting Corporation 1 September 2015http://www.nzherald.co.nz/opinion/news/article.cfm?c_id=466&objectid=11507494 Manhire Toby Toby Manhire: Let's run up the red flag 4 September 2015 The New Zealand Herald 5 September 2014 http://www.nzherald.co.nz/hawkes-bay-today/news/article.cfm?c_id=1503462&objectid=11507328 Renowned designer slams flag process Story Mark 3 September 2015 5 September 2015 The New Zealand Herald http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11509184 Gareth Morgan: Back up the flag bus now Morgan Gareth 7 September 2015 11 September 2015 The New Zealand Heraldhttp://www.scoop.co.nz/stories/PO1603/S00077/flawed-referendum-process-on-changing-new-zealands-flag.htm Flawed Referendum Process on changing New Zealand's Flag NZ Flag Institute 4 March 2016 19 May 2019 scoop.co.nzDecember 2024 A spokesman responded that "it was considered that panel members did not need specialist skills in art, design, legal or intellectual property" and that consultation with experts would be sufficient. The panel stated that it consulted vexillologists and designers to ensure that the flags chosen were workable and had no impediments. According to journalist Grant McLachlan, the panel consulted a Nike shoe designer and not any vexillologists. Illustrator Toby Morris condemned the process as "design by committee" and noted that the structural issues were so obvious that he and other designers were able to predict the selections and outcome as soon as the process was announced. Some commentators suggested that the flags should have been evaluated only by professional designers. Nándor Tánczos opined that the Flag Consideration Panel denied the public a chance to choose their favourite designs by deciding on their behalf, since the public had no input or voting on the flag selection.
Professionals have pointed out that the process ignored established best practices in the fields of market research, design and vexillology.http://www.stuff.co.nz/stuff-nation/assignments/winning-new-zealand-flag-design-your-views/14246729/The-missing-vote-in-New-Zealands-flag-referendum Neal Geoff The missing vote in New Zealand's flag referendum 21 March 2016 19 May 2019 Stuff Missing elements included clear research questions, artistic criteria, requirements elicitation, prototyping, monetary reward, direct public consultation on the longlist and shortlist selections, design iteration, deadline extensions and consideration of choice architecture such as randomisation.http://www.stuff.co.nz/stuff-nation/assignments/winning-new-zealand-flag-design-your-views/14283879/12-things-the-flag-process-got-very-wrong Neal Geoff 12 things the flag process got very wrong 25 March 2016 Stuff 19 May 2019http://www.stuff.co.nz/stuff-nation/assignments/winning-new-zealand-flag-design-your-views/14316790/How-to-get-the-flag-referendum-right-next-time How to get the flag referendum right next time Lusk Chris 29 March 2016 19 May 2019 Stuff (company) Stuff http://www.designassembly.org.nz/articles/questions-flag-consideration-panel https://web.archive.org/web/20160321220434/http://www.designassembly.org.nz/articles/questions-flag-consideration-panel Smythe Michael 11 March 2015 Questions for the Flag Consideration Panel 21 March 2016 Design Assemblyhttps://www.kiwiblog.co.nz/2016/03/why_the_flag_vote_was_for_the_status_quo.html Farrar David Why the flag vote was for the status quo 24 March 2016 kiwiblog.co.nz Those who criticised the use of crowdsourcing sometimes suggested that design professionals should have been given a core role in the creation of the flag designs. For comparison, the North American Vexillological Association's accepted flag design process also involves soliciting public design suggestions, but these submissions are seen only by design experts and vexillologists who then evaluate the entries and make necessary refinements or make new designs based on the suggestions.http://nava.org/digital-library/design/case-studies/Redesigning-the-Oregon-State-Flag.pdf Redesigning the Oregon State Flag: A Case Study Kaye Ted November 2009 19 May 2019
The flag design shortlist was met with negative response from most members of the public, professional designers and the International Federation of Vexillological Associations,http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11510969 Grant McLachlan: Flag debate now a political turf war McLachlan Grant 10 September 2015 11 September 2015 The New Zealand Herald with the selection labelled "a national disgrace" by writer Karl Puschmann http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11506245 Flag designs a national disgrace Puschmann Karl 1 September 2015 The New Zealand Herald 1 September 2015 and "tea towels of Kiwiana" by Gareth Morgan. The selection was lambasted as unappealing, clichéd, dull, superficial and too logo-like. There were complaints that the four initial designs did not offer sufficient variety, as only one did not feature a large silver fern dividing the field, and two were identical except for a colour choice, prompting accusations of groupthink and favouritism amongst the panel.https://www.rnz.co.nz/news/on-the-inside/299874/flag-failure-where-did-it-go-wrong Flag failure: Where did it go wrong? Morris Toby 25 March 2016 19 May 2019 RNZ Radio NZ For critics of the referendum process, the problems with the design selection confirmed the ineptitude they had long suspected of the panel. In hindsight, those analysing the reasons for the referendums' failure have posited that the quality of the official selection was so poor that it effectively prevented the possibility of a flag change.https://www.theguardian.com/world/video/2016/mar/24/was-the-new-zealand-flag-vote-completely-futile-video Was the New Zealand flag vote completely futile? – video 24 March 2016 The Guardian 19 May 2019 Some proposed that the outcome reflected the public's negative reception of the Kyle Lockwood design more than their underlying attitudes about flag change or national identity.https://www.theguardian.com/commentisfree/2016/mar/24/new-zealand-flag-britain-status-quo In New Zealand, the flag remains the same. And so does everything else Manhire Toby 24 March 2016 The Guardian
Inclusion of Red Peak flag
In September, the initial shortlist of four flags was amended to include the Red Peak flag after an online petition accrued 50,000 signatures. NZ First leader Winston Peters, former National Party official Grant McLachlan and others felt that instead of respectfully incorporating wider public opinion, this inclusion was an arbitrary deference to a trendy but unrepresentative social media campaign at the expense of established procedure and other, larger social media campaigns about the flag. McLachlan demonstrated that online signatures could easily be forged by recording himself signing the petition sixteen times and fraudulently impersonating members of parliament. They accused the campaign of having dubious credibility and chided the government for considering the petition without checking the details sufficiently.http://www.nzherald.co.nz/politics/news/article.cfm?c_id=280&objectid=11518994 Red Peak petition 'conned' Fisher David The New Zealand Herald 26 September 2015 26 September 2015
First referendum
If the New Zealand flag changes, which flag would you prefer?http://www.legislation.govt.nz/bill/government/2015/0008/latest/DLM6405459.html New Zealand Flag Referendums Bill – Schedule 1 legislation.govt.nz New Zealand Government 29 July 2015 3 August 2015
The first referendum started on 20 November 2015 with voting closing three weeks later on 11 December 2015. It used the preferential voting system.Referendums on the New Zealand Flag > Voting in the first referendum > How Preferential Voting works http://www.elections.org.nz/events/referendums-new-zealand-flag-0/voting-first-referendum/how-preferential-voting-works elections.org.nz New Zealand Electoral Commission 5 December 2015 https://web.archive.org/web/20151208095108/http://www.elections.org.nz/events/referendums-new-zealand-flag-0/voting-first-referendum/how-preferential-voting-works 8 December 2015 dead It asked voters to rank the five shortlisted flag alternatives in order of preference. The winner under the IRV method would contend with the current national flag in a second referendum.http://www.dpmc.govt.nz/sites/all/files/publications/nzflag-process-cabinet-paper-october2014-appendix1.pdf Process to consider changing New Zealand flag 29 October 2014 beehive.govt.nz New Zealand Government 31 October 2014 https://web.archive.org/web/20141031044457/http://www.dpmc.govt.nz/sites/all/files/publications/nzflag-process-cabinet-paper-october2014-appendix1.pdf 31 October 2014 deadhttps://www.govt.nz/assets/Documents/Flags/Four-alternatives-English.pdf Four alternatives Various govt.nz 1 September 2015 1 September 2015 https://web.archive.org/web/20150914212511/https://www.govt.nz/assets/Documents/Flags/Four-alternatives-English.pdf 14 September 2015 dead
Opponents of flag change encouraged members of the public to abstain from voting, render the voting paper invalid or strategically vote for the worst alternative flag as a protest.http://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11506413 Revealed: Plots to gerrymander flag referendum Trevett Claire 2 September 2015 The New Zealand Herald 2 September 2015 8 September 2020 https://web.archive.org/web/20200908012738/https://www.nzherald.co.nz/flag-debate/news/article.cfm?c_id=1500876&objectid=11506413 dead
Results
Preliminary results were released on the night of 11 December; official results were declared on 15 December. A majority of voters gave higher preferences for Kyle Lockwood's Silver Fern (Black, White and Blue) design than for any of the four other options.
First New Zealand flag referendum, November–December 2015 (vote counting) http://www.electionresults.govt.nz/2015_flag_referendum1/results-by-count-report.html First Referendum on the New Zealand Flag – Final Results by Count Report Electoral Commission 15 December 2015 15 December 2015 https://web.archive.org/web/20160317003550/http://www.electionresults.govt.nz/2015_flag_referendum1/results-by-count-report.html 17 March 2016 dead dmy-all Neuseeland, 11. Dezember 2015 : Alternativen zur Nationalflagge (erste Zählung) Option First preference Second iteration Third iteration Last iteration Votes % Votes % Votes % Votes % 30px|border Option E 580,241 41.64 584,442 42.28 607,070 44.33 655,466 49.42 30px|border Option A 559,587 40.15 564,660 40.85 613,159 44.77 670,790 50.58 30px|border Option B 122,152 8.77 134,561 9.73 149,321 10.90 colspan=2 30px|border Option D 78,925 5.66 98,595 7.13 colspan=4 30px|border Option C 52,710 3.78 colspan=6 Total 1,393,615 100.00 1,382,258 100.00 1,369,550 100.00 1,326,256 100.00 Non-transferable votes 11,357 0.73 24,065 1.56 67,359 4.35 Informal votes 149,747 9.68 Invalid votes 3,372 0.22 Total votes cast 1,546,734 100.00 Registered voters / Turnout 3,170,726 48.78
Non-transferable votes include voting papers that were not able to be transferred, as all of the preferences given had been exhausted. Informal votes include voting papers in which the voter had not clearly indicated their first preference. Invalid votes include voting papers that were unreadable or cancelled.
The added work of calculating results for individual electorates under preferential voting made no vote breakdown by electorate be available.
Second referendum
What is your choice for the New Zealand flag?http://www.legislation.govt.nz/bill/government/2015/0008/latest/DLM6405461.html New Zealand Flag Referendums Bill – Schedule 2 legislation.govt.nz New Zealand Government 29 July 2015 3 August 2015
The second referendum started on 3 March 2016 with voting closing three weeks later on 24 March 2016. It asked voters to choose between the existing New Zealand flag and the preferred alternative design selected in the first referendum.http://www.legislation.govt.nz/bill/government/2015/0008/latest/DLM6405360.html New Zealand Flag Referendums Bill, Part 2, Subpart 4, Clause 20 12 March 2015 legislation.govt.nz New Zealand government 5 April 2015
Results
On 24 March 2016, the preliminary results of the second referendum were announced with the current flag winning 56.7% compared to 43.3% for the new flag.https://www.bbc.com/news/world-asia-35888474 New Zealand votes to keep flag in referendum BBC News 24 March 2016 24 March 2016
+ Second New Zealand flag referendum, March 2016http://www.electionresults.govt.nz/2016_flag_referendum2/ Second Referendum on the New Zealand Flag Preliminary Result Electoral Commission 24 March 2016 24 March 2016 https://web.archive.org/web/20160325203541/http://www.electionresults.govt.nz/2016_flag_referendum2/ 25 March 2016 deadNeuseeland, 24. März 2016 : Nationalflagge Option Votes Num. % 30px|border Option 1 (alternative flag) 921,876 43.27 30px|border Option 2 (existing flag) 1,208,702 56.73 Total 2,130,578 100.00 Informal votes 5,044 0.21 Invalid votes 5,273 0.23 Total votes cast 2,140,895 100.00 Registered voters / Turnout 3 158 576 67.78%
Informal votes include voting papers where the voter had not clearly indicated their preference (e.g. votes returned blank or voting for both options).
Invalid votes include voting papers that were unreadable or cancelled.
thumb|350px|Results of the New Zealand flag referendum two, March 2016, by electorate.#00D400 Option 1 (alternative)#FF0000 Option 2 (existing)
Results by electorate
Of New Zealand's 71 electorates, only six had a majority vote in favour of the alternative flag: Bay of Plenty, Clutha-Southland, East Coast Bays, Ilam, Selwyn, and Tāmaki. http://www.electionresults.govt.nz/2016_flag_referendum2/result-by-electorate.html Final Result by Electorate for the Second Referendum on the New Zealand Flag, on the question "What is your choice for the New Zealand Flag" Electoral Commission 24 March 2016 24 March 2016
The Māori electorates had markedly low turnout and high support for the status quo. This result confused Malcolm Mulholland of the Flag Consideration Panel, who believed they had adequately engaged with Māori during their nationwide tour.
Electorate Option 1 30px|border Option 2 30px|border Informal Invalid Turnout Num. % Num % Auckland Central 9,466 43.37 12,359 56.63 75 91 60.95% Bay of Plenty 18,288 51.55 17,188 48.45 64 67 74.91% Botany 13,925 48.40 14,844 51.60 63 37 60.39% Christchurch Central 12,643 43.45 16,455 56.55 67 65 68.11% Christchurch East 12,269 41.80 17,080 58.20 46 54 69.83% Clutha-Southland 16,689 50.52 16,343 49.48 38 54 74.59% Coromandel 17,074 45.36 20,567 54.64 70 71 76.82% Dunedin North 10,077 35.74 18,121 64.26 101 61 65.93% Dunedin South 13,494 38.43 21,618 61.57 73 54 75.83% East Coast 14,108 42.40 19,163 57.60 66 71 70.90% East Coast Bays 15,422 51.17 14,714 48.83 57 63 68.44% Epsom 16,010 49.80 16,140 50.20 67 101 66.95% Hamilton East 14,035 48.00 15,202 52.00 79 48 64.64% Hamilton West 13,196 44.70 16,328 55.30 51 60 64.91% Helensville 13,860 43.35 18,115 56.65 63 63 73.14% Hunua 15,538 46.52 17,864 53.48 45 55 72.14% Hutt South 14,531 42.94 19,306 57.06 83 299 70.72% Ilam 16,226 50.85 15,684 49.15 60 77 72.50% Invercargill 12,992 39.96 19,521 60.04 48 47 72.42% Kaikoura 16,979 46.93 19,204 53.07 83 48 77.46% Kelston 8,450 35.03 15,673 64.97 60 66 57.89% Mana 13,207 43.23 17,341 56.77 84 67 66.92% Māngere 5,054 29.00 12,375 71.00 57 54 42.39% Manukau East 5,337 32.39 11,142 67.61 58 31 41.31% Manurewa 6,308 34.39 12,032 65.61 66 45 45.19% Maungakiekie 10,970 40.89 15,861 59.11 67 75 58.95% Mount Albert 11,144 38.48 17,815 61.52 88 73 63.13% Mount Roskill 11,240 41.58 15,795 58.42 71 65 59.09% Napier 14,452 41.75 20,165 58.25 87 94 75.60% Nelson 17,185 47.96 18,648 52.04 111 80 74.09% New Lynn 10,664 39.50 16,335 60.50 63 68 60.48% New Plymouth 17,342 49.18 17,921 50.82 77 81 72.48% North Shore 17,361 49.50 17,714 50.50 74 91 71.42% Northcote 13,362 43.72 17,202 56.28 86 52 66.00% Northland 13,433 39.18 20,848 60.82 89 97 74.12% Ōhāriu 15,055 46.01 17,669 53.99 79 102 72.79% Ōtaki 15,316 42.45 20,768 57.55 79 63 76.98% Pakuranga 14,409 46.78 16,391 53.22 59 59 66.76% Palmerston North 12,505 41.96 17,295 58.04 67 77 69.48% Papakura 12,175 40.95 17,557 59.05 42 67 63.61% Port Hills 16,709 45.91 19,689 54.09 99 61 74.84% Rangitata 17,095 48.27 18,322 51.73 57 39 75.74% Rangitīkei 14,672 43.95 18,710 56.05 42 71 76.95% Rimutaka 13,016 40.11 19,438 59.89 74 63 69.77% Rodney 18,070 47.45 20,009 52.55 86 56 76.47% Rongotai 11,382 37.20 19,215 62.80 124 121 66.52% Rotorua 13,428 43.67 17,324 56.33 65 62 70.82% Selwyn 18,604 51.73 17,361 48.27 61 45 79.43% Tāmaki 16,992 51.98 15,697 48.02 75 82 71.40% Taranaki-King Country 15,477 48.11 16,692 51.89 59 98 75.22% Taupō 16,312 46.96 18,421 53.04 73 47 73.78% Tauranga 17,554 49.82 17,683 50.18 76 64 73.79% Te Atatū 10,280 37.98 16,789 62.02 70 46 61.06% Tukituki 14,486 43.34 18,939 56.66 63 70 72.93% Upper Harbour 12,621 44.12 15,984 55.88 55 59 62.86% Waikato 16,570 47.72 18,150 52.28 59 63 74.81% Waimakariri 17,337 48.94 18,085 51.06 58 40 78.14% Wairarapa 15,306 43.16 20,159 56.84 88 66 75.50% Waitaki 19,092 49.52 19,462 50.48 85 36 77.95% Wellington Central 12,124 41.05 17,410 58.95 144 136 65.27% West Coast-Tasman 14,158 41.96 19,582 58.04 101 53 75.17% Whanganui 13,761 40.90 19,888 59.10 61 71 73.01% Whangarei 14,671 41.38 20,781 58.62 67 55 73.81% Wigram 11,679 43.03 15,465 56.97 56 67 67.88% Hauraki-Waikato 3,996 25.50 11,672 74.50 54 72 45.70% Ikaroa-Rāwhiti 3,817 22.72 12,985 77.28 76 125 49.01% Tāmaki Makaurau 3,396 22.11 11,967 77.89 68 100 44.80% Te Tai Hauāuru 4,190 26.02 11,912 73.98 81 80 50.04% Te Tai Tokerau 3,755 21.19 13,966 78.81 84 100 51.24% Te Tai Tonga 5,479 31.95 11,667 68.05 55 73 51.15% Waiariki 4,056 23.90 12,915 76.10 65 64 48.67% Not identifiable – – – – – 195 – Total 921,876 43.27 1,208,702 56.73 5,044 5,273 67.78%
Multiple voting reports
After the first referendum, the Electoral Commission referred seven cases of people apparently voting more than once to police. Flag voting double ups flagged http://www.radionz.co.nz/news/national/293149/flag-voting-double-ups-flagged Radio New Zealand 29 December 2015 18 January 2016
On 8 and 9 March, the Electoral Commission referred four more cases of apparent multiple voting to police. This included one case of an Auckland man allegedly voting with 300 ballot papers stolen from other people's mailboxes. Alleged flag voting paper theft investigated http://www.radionz.co.nz/news/national/298496/flag-voting-paper-theft-investigated Radio New Zealand 9 March 2016 9 March 2016
Voting more than once is known as personation and is identified as a corrupt electoral practice under both the Electoral Act 1993 and the Flag Referendums Act. A person convicted of personation is liable to up to two years' imprisonment and a fine up to $40,000, and carries a mandatory disqualification from enrolling or voting for three years.Flag Referendums Act 2015, §59 and Electoral Act 1993, §224
Aftermath
Reaction to results
John Key said that he was disappointed by the result but was still glad that the country had a valuable discussion about what it stood for. The failure of the referendum resulted in a loss of political prestige for Key. Some predicted that this failure would become part of his legacy, though others suggested that this would still be overshadowed by events such as the 2011 Christchurch earthquake and privatisation of state assets.https://www.stuff.co.nz/national/the-flag-debate/78253159/duncan-garner-the-flagging-fortunes-of-a-leader-chasing-a-legacy Duncan Garner: The flagging fortunes of a leader chasing a legacy Garner Duncan 24 March 2016
Retrospectives from key figures
Years after the referendum, former Prime Minister John Key said his biggest regret was being unable to change the flag. He still believed the country should adopt a unique flag design to increase its sense of national pride, pointing out how proud Americans are of their national flag. He also believed that as a small country, New Zealand still needs "a symbol that is ours" to raise its profile and make its identity more well-known overseas. In hindsight, he blamed opposition parties for politicising the referendum and turning it a vote on him personally. If he could go back in time, he would have "pushed harder" and changed the flag without a referendum, as the public would become accustomed to a new design after it became official.Sir John Key says if he could redo anything from his time as PM he would change the flag without consultation https://www.1news.co.nz/2019/06/20/sir-john-key-says-if-he-could-redo-anything-from-his-time-as-pm-he-would-change-the-flag-without-consultation/ 15 August 2022 1 News enSir John Key reveals his biggest regret https://www.newstalkzb.co.nz/news/national/john-key-reveals-failure-to-change-the-nz-flag-as-his-biggest-regret/ 5 April 2018 Newstalk ZB enDriving force https://www.newstalkzb.co.nz/news/national/john-key-reveals-failure-to-change-the-nz-flag-as-his-biggest-regret/ n.d. 66 Magazine en
Flag Consideration Panel member Malcolm Mulholland said he was not sure if the Lockwood flag designs were the best selections for the referendum. According to Mulholland, the Lockwood flags were chosen as compromise designs that were "a bob each way", as they combined the silver fern with elements from the current flag to appeal to people who were indecisive about flag change. In hindsight, he would have chosen a purely silver fern based design, as he observed the public warming up to a flag change later in the debate.Expert feature: Flags https://www.rnz.co.nz/national/programmes/afternoons/audio/2018806487/expert-feature-flags 2 August 2021 Radio New Zealand en
Former Attorney-General Chris Finlayson (who was Attorney-General and a minister in John Key's government) commented in his memoir of the John Key years that "I think that New Zealand's flag is out of date and boring, and that we need to make a change but, thanks to the antics of the opposition parties I don't think this will be achieved for many years. I also think simplicity is the answer – everyone, for example, knows the French flag and (because of Russia's invasion) the Ukraine flag. The options that were devised for a new flag were too complex, and I think that could have been part of the reason why the referendum was defeated."Chris Finlayson Yes, Minister – an insider's account of the John Key years 9781991006103 2022 Allen & Unwin 80
Future prospects for change
Although the current flag was retained after the referendum, proponents of a flag change were still optimistic. Change the NZ Flag campaign leader Lewis Holden opined that the flag debate "has only just begun". He pointed out that support for the alternative design (43%) was a much closer result than anyone had expected, undermining the stature of the current flag and raising the possibility of a successful flag change in the future. He also noted that factors behind support for a flag change (i.e. cultural diversity, Asia-Pacific links and independent symbols) would only increase in the future.https://www.rnz.co.nz/news/national/299907/this-flag-debate-has-only-just-begun This flag debate has only just begun Holden Lewis 25 March 2016 RNZ Radio NZ Change the NZ Flag wound up and its web domain and Facebook page were taken over by New Zealand Republic. Former Green MP Keith Locke also pointed out that the 43% result was a marked increase over previous opinion polls that showed support for change in the 20–30% range. He suggested that a flag process with a better design and less politicisation could feasibly result in a majority vote for change.https://thedailyblog.co.nz/2016/03/26/not-a-bad-result-for-opponents-of-the-colonial-flag/ Not a bad result for opponents of the colonial flag Locke Keith 26 March 2016 thedailyblog.co.nz 25 May 2019
Politicians were not expected to revisit the flag issue for the next fifteen years or so, though becoming a republic may provide the impetus for another attempt at change. Labour leader Andrew Little agreed that it was appropriate to discuss the flag as part of constitutional debates once the reign of Queen Elizabeth II was over.https://www.rnz.co.nz/news/national/299941/time-to-say-goodbye-to-the-monarchy Time to say goodbye to the monarchy? Hassan Mohamed 26 March 2016 RNZ Radio NZ 25 May 2019
See also
Laser Kiwi flag
Great Canadian flag debate
Australian flag debate
References
External links
New Zealand flag referendums, 2015–16
https://ndhadeliver.natlib.govt.nz/webarchive/wayback/20160418201749/https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/ Official referendum and flag submission website (archived 18 April 2016)
Category:Proposed flags of New Zealand
2015-2016 New Zealand flag referendums
Flag referendums
Flag referendums
Category:2015 referendums
Category:2016 referendums
Category:Multiple-choice referendums
2015-2016 New Zealand flag referendums