1740 Broadway

Office skyscraper in Manhattan, New York September 2025 August 2019 1740 Broadway Mutual of New York Building Mony-building.jpg 225px yes 40.765063 -73.981649 dms type:landmark_region:US-NY inline,title 1950 514 ft m on 375 ft m on 26 14 (13 passenger, 1 freight) approx. 600,000 sqft m2 2 on Shreve, Lamb & Harmon Associates EQ Office 1740 Broadway (formerly the MONY Building or Mutual of New York Building) is a 26-story building on the east side of Broadway, between 55th and 56th Streets, in the Midtown Manhattan neighborhood of New York City.1740 Broadway, New York, NY – Vornado Realty Trust. The building is owned by EQ Office and shares a city block with the Park Central Hotel. Mutual of New York built the structure in 1950 for its corporate headquarters and hired Shreve, Lamb and Harmon as architects. It left the building after being acquired by Axa.http://www.thefreelibrary.com/New+MONY+Sign+Brightens+Broadway%3B+New+Brand+Logo+Calls+Upon+Images+of...-a053225399 New MONY Sign Brightens Broadway; New Brand Logo Calls Upon Images of Money Businesswire November 16, 1998 dead https://web.archive.org/web/20110520132652/http://www.thefreelibrary.com/New+MONY+Sign+Brightens+Broadway%3B+New+Brand+Logo+Calls+Upon+Images+of...-a053225399 May 20, 2011 The building was completely renovated in 2007. Blackstone bought the building in 2014Samtani Hiten 1740 Broadway Vornado The Real Deal November 5, 2014 https://therealdeal.com/new-york/2014/11/04/blackstone-is-the-buyer-of-vornados-1740-broadway-sources/ June 12, 2024 and took out a $200 million loan. In 2024, Yellowstone Real Estate bought the building's loan and considered converting the structure to residential use.Dilakian Steven Yellowstone Buys Blackstone's 1740 Broadway Debt The Real Deal April 22, 2024 https://therealdeal.com/new-york/2024/04/22/yellowstone-buys-blackstones-1740-broadway-debt/ June 12, 2024Cunningham Cathy Yellowstone Snaps Up Loan on 1740 Broadway for Roughly $200M Commercial Observer April 19, 2024 https://commercialobserver.com/2024/04/yellowstone-1740-broadway-blackstone/ June 12, 2024 Signage on the facade Its most famous attribute was once a sign at the top of its façade which advertised for Mutual of New York, the structure's original owner. The first version spelled out the entire name, with the first letter of each of the words in it (MONY) being red neon lighting which was twice the size of the rest. It was in this form that the sign served as both the inspiration for Tommy James and the Shondells' 1968 hit single "Mony Mony" and as a motif in Midnight Cowboy. The subsequent version was the corporate logo, which was the insurance company's acronym with a dollar sign inside the "O."October 5, 2006 https://exquisitelyboredinnacogdoches.blogspot.com/2006/10/midnight-cowboy-1969-locations.html Midnight Cowboy locations Exquisitely Bored in NacogdochesDunlap, David W. "No More MONY in the Midtown Skyline," City Room (The New York Times local news blog), Monday, February 4, 2008. The MONY sign was removed by Vornado in December 2007, and replaced with "1740" to reflect its street address. The numerals, 8+1/2 ft m off us tall and in Futura typeface, are illuminated at night by light-emitting diodes. The Weather Star Perched on the roof is the Weather Star, a 150 ft m on tower of lights topped with a star-shaped weather beacon which was built by Artkraft Strauss. The star was green if the following day's weather forecast was fair, orange for cloudy, flashing orange for rain, and flashing white for snow. The direction the lights on the tower moved depended on whether the temperatures were expected to rise or fall; absence of movement meant no change. The Weather Star is still operable, but is no longer used for meteorological forecasting purposes. An electronic digital board with four sides that has always shown the time and temperature is located at the base of the tower. thumb|Daytime View of the 1740 Broadway Building from another Tower. The "Weather Star" can be seen on top. References External links 1740broadway.com Emporis profile Category:Skyscraper office buildings in Manhattan Category:Office buildings completed in 1950 Category:Midtown Manhattan Category:Broadway (Manhattan) Category:1950 establishments in New York City Category:Leadership in Energy and Environmental Design basic silver certified buildings Category:56th Street (Manhattan)