2012 (It Ain't the End)

2010 single by Jay Sean March 2012 February 2016 2012 (It Ain't the End) Jay Sean Ft. Nicki Minaj - 2012.jpg single Jay Sean featuring Nicki Minaj Hit the Lights Your Love – Remix (featuring Jay Sean) 3 August 2010 2010Jay Sean ft. Nicki Minaj – 2012 (It Ain't The End) http://www.djbooth.net/index/tracks/review/jay-sean-2012/ DJBooth 3 June 2012 25 July 2010 Dance-pop synthpophttp://music-mix.ew.com/2010/07/14/jay-seans-new-single-2012-a-late-summer-anthem/ Jay Sean's new single '2012': A late-summer anthem? Grady Smith 14 July 2010 Entertainment Weekly 22 July 2010 24 September 2010 https://web.archive.org/web/20100924201950/http://music-mix.ew.com/2010/07/14/jay-seans-new-single-2012-a-late-summer-anthem/ dead 3:413:19 (without Minaj) Cash Money Republic Kamaljeet Singh Jhooti Onika Maraj J-Remy Bobby Bass Jared Cotter J. Perkins J-Remy Bobbybass Jay Sean Each Tear 2010 Hit the Lights 2011 Nicki Minaj singles Bottoms Up 2010 2012 (It Ain't the End) 2010 Letting Go (Dutty Love) 2010 "2012 (It Ain't the End)" is a song by British singer Jay Sean taken from the compilation album, Hit the Lights. It features rapper and labelmate Nicki Minaj and is the album's lead single. The song was produced by OFM production team J-Remy and Bobby Bass. It was released to US radio stations and made available for digital download on 3 August 2010.2012 (It Ain't the End) feat. Nicki Minaj – Single by Jay Sean on iTunes The title is a reference to the 2012 phenomenon. The song originates its meaning from the popular post the world was going to end in 2012 due to the Mayan calendar ending in 2012. According to his interview on MTV News, the song was inspired by the science fiction movie 2012 and theories about the world ending. In addition, he wanted to inspire fans to jam like the world is ending but also to remember that it's not. "Sometimes you need to remind people to let go of all the heaviness they're carrying through the day. Yes, you had a stressful day but it ain't the end there. That's why it's called '2012 (It Ain't the End)'", Sean explained.https://www.mtv.com/news/mjgik3/jay-sean-says-2012-end-of-world-theory-inspired-new-single https://web.archive.org/web/20231103153537/https://www.mtv.com/news/mjgik3/jay-sean-says-2012-end-of-world-theory-inspired-new-single 3 November 2023 MTV | Homepage - Shows & Schedules MTV Critical reception December 2014 Bill Lamb from About.com rated the single 4 out of 5 stars, commenting on "The powerful vocal kickoff", "expansive world party atmosphere" and "Nicki Minaj on guest raps". Lamb also noted that the song was similar to that of "Down" and concluded that "2012 (It Ain't the End) feels like a wise move for Jay Sean capitalizing on the party success of his two prior hits "Down" and "Do You Remember" while moving into an even more expansive sound".2012 Review by About.com https://web.archive.org/web/20100817041502/http://top40.about.com/od/singles/gr/Jay-Sean-2012-It-Ai-Not-The-End-Featuring-Nicki-Minaj.htm 17 August 2010 Retrieved 12 October 2010 Robert Copsey from Digital Spy rated the song 3 out of 5 stars, also noting its similarity to "the USA-slaying synthpop/R&B sound of his breakthrough".2016-05-27 Jay Sean ft. Nicki Minaj: '2012 (It Ain't The End)' Digital Spy http://www.digitalspy.com/music/single-reviews/review/a283689/jay-sean-ft-nicki-minaj-2012-it-aint-the-end/ 2024-07-22 https://web.archive.org/web/20160527170126/http://www.digitalspy.com/music/single-reviews/review/a283689/jay-sean-ft-nicki-minaj-2012-it-aint-the-end/ 27 May 2016 Chart performance "2012 (It Ain't the End)" debuted at number 50 on the Billboard Hot 100 for the chart week of 13 August 2010, later peaking at number 31. It peaked at number 34 on the US Pop Songs chart and climbed for a few weeks from its debut at number 92 to its ultimate height at number 23 on the Canadian Hot 100 .[jay sean all Jay Sean Music News & Info | Billboard.com] The single also debuted at number 40 on the ARIA Charts for the chart week of 26 August 2010 and at number 9 on the UK Singles Chart, on the issue of 24 October 2010.The UK Singles Charts, week of October 24 Digital Spy Retrieved 24 October 2010 Track listing Digital Download 2012 (It Ain't the End) featuring Nicki Minaj 3:42 UK iTunes Remixes EP Digital Download 2012 (It Ain't the End) [WestFunk & Steve Smart Radio Edit] featuring Nicki Minaj 3:45 2012 (It Ain't the End) [WestFunk & Steve Smart Club Remix] featuring Nicki Minaj 7:26 Your Love featuring Nicki Minaj 3:33 Music video The music video for "2012 (It Ain't the End)" was shot in Los Angeles on 19 July 2010, with Nicki Minaj. The video is set to many flashing lights and a typical hip-hop club scene environment. But in post-production, Sean said the music video's director Erik White would be zooming out to show parties in three cities around the world. "There's all these wonderful ideas the director Erik White has been telling me [about]." 'They are gonna zoom out, and it's gonna zoom into Tokyo! And the world is gonna spin around!' And I'm like, 'Really? That's amazing!' So for me, I'm looking forward to seeing those effects." "The concept of the video is basically all about throwing the biggest party, celebrating life. It's basically going around the world, from London to Tokyo to New York, seeing people celebrating good times."JaySeanVideos https://www.youtube.com/watch?v=oH62nyBqiaM Jay Sean – 2012 Feat. Nicki Minaj (Behind The Scenes) Youtube 31 July 2010 https://web.archive.org/web/20100803140702/https://www.youtube.com//watch?v=oH62nyBqiaM 3 August 2010 live The video should have premiered on 8 August 2010 on MTV,http://www.mtv.com/news/articles/1644224/20100722/sean_jay.jhtml Jay Sean, Nicki Minaj Shine In Exclusive '2012' Video Preview 22 July 2010 MTV Akshay Bhansali 22 July 2010 https://web.archive.org/web/20100724144235/http://www.mtv.com/news/articles/1644224/20100722/sean_jay.jhtml 24 July 2010 dead however, the same day Sean confirmed on Twitter that the premiere had been rescheduled.Twitter (Update) / Jay Sean The video was leaked on 14 August 2010, but Jay Sean confirmed that the leaked version of the video wasn't the final version.21179313924 jaysean thanx4all ur amazing comments on 2012 vid (tho it LEAKED!) this isnt the final version!Look out for the special ending on official version! 26 February 2011 14 August 2010 The video features cameo appearances from former Spice Girl Melanie Brown, Cash Money Records CEO Birdman, writer Jared Cotter, producers J-Remy and Bobby Bass, and Thara. On 24 August 2010, the final version of the video was released to VEVO. The prelude and the music video of his song "Break Your Back" can be heard and seen in the end of the music video, but the full version is yet to be released.4uFalk1y38I Jay Sean – 2012 (It Ain't The End) ft. Nicki Minaj The video won Best Video in the 2011 UK Asian Music Awards. http://www.desiblitz.com/content/2011-uk-asian-music-awards-winners 2011 UK Asian Music Awards Winners Jas Sembhi 10 March 2011 desiblitz.com 13 March 2011 Charts Weekly charts Chart (2010)PeakpositionAustralia 40 Jay Sean feat. Nicki Minaj 2012 (It Ain't the End)Flanders Tip 22 Jay Sean feat. Nicki Minaj 2012 (It Ain't the End) 3 November 2010Canada 23 Jay Sean 2010 (It Ain't the End)Billboardcanadachrtop40 20 Nicki Minaj August 14, 2022Billboardcanadahotac 32 Nicki Minaj August 14, 2022Billboardeurodigital 14 Nicki Minaj August 8, 2026Ireland3 44 Jay Sean 18 January 2020New Zealand 9 Jay Sean feat. Nicki Minaj 2012 (It Ain't the End)Scotland 8 Jay Sean feat. Nicki Minaj 2012 (It Ain't the End) 2010-10-30UK Asian Chart (The Official Charts Company)https://www.officialcharts.com/charts/asian-download-chart/20101024/asian/ Archive Chart Theofficialcharts.com 30 October 2010 26 February 20111UK 9 Jay Sean 2012 (It Ain't the End) 2010-10-30Billboardhot100 31 Jay Sean 2012 (It Ain't the End)Billboardpopsongs 20 Jay Sean 2012 (It Ain't the End) Year-end charts Chart (2010)PositionUK Singles (Official Charts Company)http://www.ukchartsplus.co.uk/UKChartsPlusEOY2010.pdf End of Year 2010 UKChartsPlus 24 June 2020184 Certifications New Zealand single Gold archive 2010 08 4 March 2016 United Kingdom Jay Sean Ft Nicki Minaj 2012 (It Ain't The End) single Silver 2010 2025 20780-7077-1 15 February 2025 United States Jay Sean 2012 (It Ain't the End) single Gold 2010 2011 29 May 2023 true Release history CountryDateFormatLabelUnited States3 August 2010 Mainstream radiohttp://www.fmqb.com/Article.asp?id=69239#2010 FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more! FMQB Friday Morning Quarterback Album Report, Inc 3 June 2012 dead https://web.archive.org/web/20150907091626/http://fmqb.com/Article.asp?id=69239 7 September 2015 Cash Money Records, Universal RepublicDigital download2012 (It Ain't the End) – Single by Jay Sean https://music.apple.com/us/album/2012-it-aint-end-feat-nicki/384209575 iTunes Store Apple 3 June 2012Canada2012 (It Ain't the End) – Single by Jay Sean https://music.apple.com/ca/album/2012-it-aint-the-end-feat-nicki-minaj-single/1445283793 iTunes Store Apple 3 June 2012United Kingdom2012 (It Ain't the End) – Single by Jay Sean https://itunes.apple.com/gb/album/2012-it-aint-end-feat.-nicki/id384209575 iTunes Store Apple 3 June 2012March 2025 medicmedic 24 October 2010Jayded, 2Point9 Records References 2 Category:2010 songs Category:2010 singles Category:Jay Sean songs Category:Nicki Minaj songs Category:Cash Money Records singles Category:Songs written by Jay Sean Category:Songs written by Nicki Minaj Category:Songs written by Jared Cotter Category:2012 phenomenon