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100 West 33rd Street
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Building in Manhattan, New York
September 2026
September 2026
100 West 33rd Street Manhattan Mall - from 86th floor of the Empire State Building (3810422070).jpg Aerial view of 100 West 33rd Street (center right) from the Empire State Building (2009) 40.749 -73.989 type:landmark inline,title A&S Plaza (1989–1995)
Manhattan Mall (1995–2021) Partially closed Retail
department store
shopping mall
office 100 West 33rd Street, New York City, New York, United States 1929 9 29
1989 (shopping mall) Vornado Realty Trust Vornado Realty Trust 4 (former mall concourse) 243000 sqft m2 (former mall concourse) Daniel Burnham 40 (2019) 1 (vacant) newyork subwaynewyork mta New York City Subway: bullets at 34th Street–Herald Square
metropath PATH: JSQ-33, JSQ-33 (via HOB), and HOB-33 at 33rd Street
100 West 33rd Street is a building in the Midtown Manhattan neighborhood of New York City, New York, United States. It was designed by Daniel Burnham, and opened in 1929. It was the flagship store of the Gimbels department store chain until 1986. Abraham & Straus replaced Gimbels in 1989, was converted to Stern's in 1995, and closed in 2001. JCPenney filled the vacancy in 2009 and closed in 2020. The interior mall concourse was known as the A&S Plaza from 1989 until 1995, and the Manhattan Mall from 1995 until 2021, during which period the upper levels were converted to office space and the remaining retail tenants relocated.
2022 , the former mall concourse functions as a large lobby for the office space above. The building allows direct access to Sixth Avenue, and has entrances to the New York City Subway's 34th Street–Herald Square station and the PATH's 33rd Street PATH station on the second basement level.
History
The structure was originally built as the flagship of the Gimbels department store chain. It was designed by famed architect Daniel Burnham and opened on September 29, 1910. The store was located in the cluster of large department stores that surrounded Herald Square, in Midtown Manhattan. It offered 27 acre m2 of selling space. A major selling point was its many doors leading to the Herald Square New York City Subway station. On the other hand, by the time Gimbels closed in 1986, the store had the highest rate of "shrinkage", or shoplifting losses, in the world.Shulkin Mark Weiss May 19, 2011 100 Years In America: A History of a Jewish Family a Century After Immigration https://www.google.com/books/edition/100_Years_in_America/YdtDAwx2Nk8C?hl=en&gbpv=1&pg=PA30 Bloomington, Indiana iUniverse 978-1462010431 30 Doors also opened to a pedestrian passage under 33rd Street, connecting Penn Station to the 34th Street (New York City Subway) and 33rd Street (PATH) stations. This Gimbels Passageway was closed in the 1990s for security reasons during a period of high crime.
Gimbels closed in 1986. After a renovation, the structure reopened in 1989 as A&S Plaza, anchored by an A&S department store.https://www.nytimes.com/1989/09/05/business/a-s-makes-a-big-bet-in-manhattan-retailing.html A.&S. Makes a Big Bet In Manhattan Retailing Woody Hochswender September 5, 1989 NYTimes.com The mall was originally 13 stories high, but difficult access to upper floors made the whole mall a financial failure.
A&S became Stern's in 1995 and the structure was renamed Manhattan Mall.April 21, 1995 A&S Plaza changed its name to Manhattan Mall on April 30 https://www.highbeam.com/doc/1G1-16926992.html https://web.archive.org/web/20171006111852/https://www.highbeam.com/doc/1G1-16926992.html usurped October 6, 2017 Daily News-Record HighBeam Research subscription Harrisonburg, Virginia In September 2000, Federated Department Stores announced that it would close the Stern's location in Manhattan.Schoolman Judith September 20, 2000 Lights Out for Stern's https://www.newspapers.com/article/daily-news-lights-out-for-sterns/167613920/ New York Daily News New York City 32 Continued p. 33 The store closed in January 2001 shortly before Federated decided to discontinue the Stern's chain as a whole.Fitzgerald Beth February 9, 2001 Stern's Retailer Is History https://www.newspapers.com/article/the-star-ledger-sterns-retailer-is-hist/167566168/ The Star-Ledger Newark, New Jersey 14 The anchor store was divided into smaller spaces, including a Steve & Barry's and a relocated food court. The upper ten levels were converted to office space shortly after the closure of Stern's.
Venture bought the building in 1999 for $135 million and sold it to Vornado Realty Trust in 2006 for $689 million.Weiss Lois November 29, 2006 Herald Square Dance: Frenzy of Commercial Deals in Retail Mecca https://nypost.com/2006/11/29/herald-square-dance-frenzy-of-commercial-deals-in-retail-mecca/ New York Post
On April 18, 2007, JCPenney announced that it would open a 150000 sqft m2 on anchor store on the lower levels of the mall. It was the first JCPenney store in Manhattan.Kavilanz Parija B. April 18, 2007 JCPenney to Open First Manhattan Store: Department Store Chain Announces It Will Open Its First Big Apple Location in the Manhattan Mall; Ups First-Quarter Profit Guidance https://money.cnn.com/2007/04/18/news/companies/penney/index.htm https://web.archive.org/web/20070502144847/http://money.cnn.com/2007/04/18/news/companies/penney/index.htm dead May 2, 2007 CNN The mall's food court, which contained the only Arby's restaurant in Manhattan at the time,Brooks Zach March 3, 2008 http://midtownlunch.com/2008/03/03/rip-manhattan-mall-food-court-and-the-only-arbys-in-manhattan/ R.I.P. Manhattan Mall Food Court (and the only Arby's In Manhattan) midtownlunch.com en June 14, 2017 dead https://web.archive.org/web/20171006062532/http://midtownlunch.com/2008/03/03/rip-manhattan-mall-food-court-and-the-only-arbys-in-manhattan/ October 6, 2017 along with retailers such as Steve & Barry's, Brookstone and Nine West were closed in 2008 to make way for the new store. The store officially opened on July 31, 2009. On July 7, 2020, JCPenney closed permanently as part of a plan to close 151 stores nationwide.Stone Madeline July 7, 2020 JCPenney Is Closing 2 More Stores for Good https://www.businessinsider.com/jcpenney-closing-more-stores-nyc-addresses-2020-7 Business Insider August 17, 2021 2021 11 , clothing store Aeropostale moved into the former Express in the front of the mall having an external entrance, leaving LensCrafters as the last store in the mall.September 2026 The mall has closed to foot traffic and LensCrafters is only accessible by appointment.September 2026
List of notable tenants
Name Yearopened Yearclosed Notes Abraham & Straus 1989 1995 Arby's 2007 Only location in Manhattan Gimbels 1929 1986 JCPenney 2009 2020 First location in Manhattan LensCrafters Last tenant in mall concourse Stern's 1995 2001
Gallery
References
External links
Category:1989 establishments in New York City
Category:Commercial buildings in Manhattan
Category:Midtown Manhattan
Category:Shopping malls established in 1989
Category:Shopping malls in New York City
Category:Sixth Avenue