411 REFERENCE · Wikipedia
1990s in fashion
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thumb|Example of 1990s men's and women's fashion, 1994
thumb|Bob cuts were favored by women. (Saffron, 1996)
Fashion in the 1990s was defined by a return to minimalist fashion,Mower Sarah 2010-09-09 The return to 1990s minimalist fashion - Telegraph http://fashion.telegraph.co.uk/news-features/TMG7977307/The-return-to-1990s-minimalist-fashion.html 2023-07-15 fashion.telegraph.co.uk in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos,http://www.badfads.com/pages/fashion/tattoos.html Bad fads: Tattoos 2011-11-30 https://web.archive.org/web/20111128054116/http://www.badfads.com/pages/fashion/tattoos.html 2011-11-28 body piercings aside from ear piercinghttp://www.englisharticles.info/2011/04/14/body-piercing-and-tattoos/ Body piercings and Tattoos English Articles 14 April 2011 2011-11-30 https://web.archive.org/web/20120424042506/http://www.englisharticles.info/2011/04/14/body-piercing-and-tattoos/ 2012-04-24 and, to a much lesser extent, other forms of body modification such as branding.
In the early 1990s, several late 1980s fashions remained very stylish among men and women. However, the popularity of grunge and alternative rock music helped bring the simple, unkempt grunge look to the mainstream by that period. This approach to fashion led to the popularization of the casual chic look, which included T-shirts, jeans, hoodies, and sneakers, a trend which would continue into the 2000s. Additionally, fashion trends throughout the decade recycled styles from previous decades,Evans Caroline https://books.google.com/books?id=w9Uu3CzAllEC&q=1990s+recycle+historicism&pg=PA20 Christo and Jeanne-Claude: On the Way to The Gates, Central Park, New York City Fineberg Jonathan David 2004 Yale University Press 978-0-300-10138-6 en most notably the 1950s, 1960s and 1970s.
Unlike the 1980s, when fashion with volume was commonplace, the 1990s were more characterized as a time when fashion was decidedly low maintenance.https://www.cnn.com/style/article/1990s-fashion-history/index.html 1990s fashion: A brief history of what we wore Marianna Cerini CNN April 29, 2020 February 24, 2024 The 1990s were also a time when more people began to value fashion as an intellectual form.Vasileva E.V. (2018) Deconstruction and Fashion: Order and Disorder // Fashion Theory: The Journal of Dress, Body and Culture, no. 4 (50), pp. 58–79. During this period, alternative fashion strategies become part of the commercial format.Mendes V. de La Hay A. 20th Century Fashion. London: Thames and Hudson, 1999. Resistance to generally accepted fashion trends became one of the basic principles of fashion in the 1990s.Wilcox C. Radical Fashion. [Exhibition catalogue]. London: V & A Publications, 2001. Elements of deconstruction in costume became an important element of commercial fashion.Vasileva E.V. (2018)Deconstruction and Fashion: Order and Disorder // Fashion Theory: The Journal of Dress, Body and Culture, no. 4 (50), pp. 58–79.
Due to increased availability of the InternetPopsugar insights and satellite television outside the United States, plus the reduction of import tariffs under NAFTA, fashion became more globalizedRabine Leslie W. Globalization and the Fashion Industry https://www.lovetoknow.com/life/style/globalization-fashion-industry 2023-07-15 LoveToKnow en and homogeneous in the late 1990sGlobalisation of fashion and early 2000s.Global Fashion: A Window into Globalization Global Currents http://publish.illinois.edu/globalcurrents/2015/05/19/global-fashion-a-window-into-globalization/ 2023-07-15 en-USMolloy Maureen https://books.google.com/books?id=8fkJKdkDRuQC&pg=RA3-PA2001-IA1 Fashioning Globalisation: New Zealand Design, Working Women and the Cultural Economy Larner Wendy 2013-06-20 John Wiley & Sons 978-1-118-29576-2 en
Women's fashion
Early 1990s (1990–1993)
thumb|right|165px|Actress Paula Abdul wearing semi-transparent black dress, curled hair and smoky eye makeup, 1990.
Supermodels and high fashion
Throughout the 1990s, supermodels dominated the fashion industry.Attardo Katie Ulubay Gabrielle 2022-04-25 The Supermodels Who Ruled the '90s https://www.marieclaire.com/fashion/g2173/supermodels-of-the-90s/ 2023-07-15 Marie Claire Magazine en The top models of the 1990s were Nadja Auermann, Tyra Banks, Christie Brinkley, Carla Bruni, Naomi Campbell, Helena Christensen, Cindy Crawford, Karen Elson, Linda Evangelista, Yasmeen Ghauri, Bridget Hall, Shalom Harlow, Eva Herzigova, Michele Hicks, Kirsty Hume, Milla Jovovich, Yasmin Le Bon, Audrey Marnay, Kristen McMenamy, Kate Moss, Karen Mulder, Carolyn Murphy, Nadège, Erin O'Connor, Kirsten Owen, Tatjana Patitz, Maggie Rizer, Claudia Schiffer, Stephanie Seymour, Tatiana Sorokko, Stella Tennant, Christy Turlington, Amber Valletta, Guinevere Van Seenus, Alek Wek, and Amy Wesson.2015-02-16 The 15 Sexiest Supermodels of the 1990s - Maxim https://www.maxim.com/women/15-sexiest-supermodels-1990s-post/ 2023-07-15 maxim.com en-US
Later in the decade, the rise of Kate Moss shifted the world of fashion when her entrance onto the scene turned the Big Five into the Big Six. Kate Moss became one of the Nineties' biggest phenomena when, at 14 years of age, she was discovered at JFK Airport. Her waif-like figure set a new fashion standard that became known as "heroin chic". This was a pale and ghostly look that called for a stick-thin stature and size zero body. Due to Kate's extremely skinny frame, she was often criticized for allegedly promoting eating disorders as apparently evidenced by her shots for Calvin Klein. Reportedly, posters of Kate Moss were often defaced with graffiti that read "feed me".Steele Valerie Fifty years of fashion: new look to now 1997 Yale University Press New Haven 0-300-07132-9 2. pr.
For the 1994 Autumn/Winter issue of Arena Homme +, a spin-off of the bi-monthly Arena (magazine), master fashion photographer Albert Watson photographed a new generation of top male models of the era, including Tyson Beckford, Tim Boyce and Marcus Schenkenberg for the two-page fold-out cover proclaiming "High Five the New Supermodel Army - Malcom Tim, Marcus, In 1995, Gregg and Larry photographed by Albert Watson".Worthington Christa FASHION / Time for the men to try it: Are these the new supermodels? Can they achieve parity with their female counterparts? Yes, if men's magazines have anything to do with it. https://www.independent.co.uk/arts-entertainment/fashion-time-for-the-men-to-try-it-are-these-the-new-supermodels-can-they-achieve-parity-with-their-1446630.html https://ghostarchive.org/archive/20220501/https://www.independent.co.uk/arts-entertainment/fashion-time-for-the-men-to-try-it-are-these-the-new-supermodels-can-they-achieve-parity-with-their-1446630.html 2022-05-01 subscription live 3 August 2020 INDEPENDENT Limited 4 September 1994
Neon colors
In the US, USSR,Fedorova Inna RBTH special to 2014-04-08 The heady style of the heady 1990s https://www.rbth.com/arts/2014/04/08/getting_it_right_and_getting_it_wrong_the_heady_style_of_the_heady_1990s_35759.html 2023-07-15 Russia Beyond en-US South Africa,Rovine Victoria L. https://books.google.com/books?id=pdoMBQAAQBAJ&pg=PA198 African Fashion, Global Style: Histories, Innovations, and Ideas You Can Wear 2015-01-12 Indiana University Press 978-0-253-01413-9 en Egypt, and Japan popular trends included bold geometric-print clothing in electric blue, orange, fluorescent pink, purple, turquoise Pink and Blue and the acid green exercise wear2013-07-23 What's in a Trainer's Gym Bag? https://www.acefitness.org/resources/everyone/blog/3430/what-s-in-a-trainer-s-gym-bag/ 2023-07-15 acefitness.org en popularized by Lisa LopesKardes Frank https://books.google.com/books?id=A-fKAgAAQBAJ&q=1990s+neon+clothing&pg=PA397 Consumer Behavior Cronley Maria Cline Thomas 2014-01-01 Cengage Learning 978-1-305-16168-9 en of TLC. Typical patterns included triangles, zigzag lightning bolts, diamonds, lozenges, rectangles, overlapping free-form shapes, simulated explosions inspired by comic book illustrations or pop art, intricate grids,http://www.kci.or.jp/archives/digital_archives/detail_286_e.html 1990s collection 2015-09-15 https://web.archive.org/web/20150913122634/http://www.kci.or.jp/archives/digital_archives/detail_286_e.html 2015-09-13 and clusters of thin parallel lines in contrasting colors (for example, white, black and yellow on a cyan background). Many women wore denim button-down Western shirts, colored jeans in medium and dark green, red, and purple, metallic Spandex leggings, halterneck crop tops, drainpipe jeans, colored tights, bike shorts, black leather jackets with shoulder pads, high waisted ankle length jeans (aka mom jeans) and pants both styled plain or pleated, baby-doll dresses over bike shorts or capri leggings, and skater dresses. Neon colored tops and leg warmers were popular, together with leopard print skirts2015-06-26 FashionBeans Archives FashionBeans https://www.fashionbeans.com/archived-articles/ 2026-01-19 en-US shiny satin or rayon blouses, embroidered jeans covered in rhinestones, and black or white shirts, leggings and jackets printed with abstract red, blue, yellow and green geometric patterns. In America, popular accessories included court shoes, cowboy boots, headscarves, slouch socks, Keds, ballet flats, and the penny loafers or boat shoes associated with the preppy look.
Leggings and exercise-wear
From 1991 on, sports bras, hoodies, shortalls, leotards and bodysuits worn as tops with jeans, a sweatshirt over a turtleneck with jeans rolled up to show off their slouch socks were popular with young girls, teens, college girls, and young women in the UK and Europe. A common outfit was to wear a skirt, dress shorts, babydoll or minidress with black opaque tights. It was not uncommon to see mothers dressed right along with their daughters in white slouch socks worn over black leggings or sweatpants, an oversized T-shirt, sweater or sweatshirt worn over a turtleneck, and Keds, Converse All Stars, or unisex aerobic, basketball or Nike Air or gold Reebok hi-top running shoes. A dressed up leggings outfit was leggings with an oversized v-neck sweater over a turtleneck, slouch socks, Keds or Sperry Top-Sider boat shoes, and bangs with a headband or ponytail and scrunchie. Leggings and stirrup pants worn over pantyhose or tights with a pair of flats and oversized tops were also common. Leggings and slouch socks with oversized tops and casual sneakers especially Keds continued to be worn as lounge wear and everyday comfortable and fashionable casual wear until the late 1990s. In Israel, Britain and the US, Gottex swimsuits became popular among female celebrities Diana, Princess of Wales, Brooke Shields, and Elizabeth Taylor.https://www.proquest.com/docview/281980119 Gottex Swimsuit 2017-07-05 2017-12-01 live https://web.archive.org/web/20171201040933/https://pqasb.pqarchiver.com/latimes/doc/281980119.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Apr%2023,%201993&author=ANDREA%20HEIMAN&pub=Los%20Angeles%20Times%20(pre-1997%20Fulltext)&edition=&startpage=&desc=Good%20Gottex!%20Women%20Seeking%20Bold,%20Slimming%20Swimwear%20Make%20Israeli%20Company%20No.%201%20in%20America 281980119
Grunge
Grunge fashion
In mid-1992, grunge fashion broke into the mainstream for both sexes. For younger American, Australian and Latina women, it consisted of flannel shirts, ripped jeans, hip hugger bell bottoms, wide leg jeans, shortalls, Doc Martens, combat boots, band t-shirts, small fitted sweaters, cap sleeved shirts, long and droopy skirts, ripped tights, Birkenstocks, hiking boots,http://www.retrowaste.com/1990s/fashion-in-the-1990s/ Fashion in the 1990s 9 May 20142012-11-04 Must have; Embroidered Jeans http://www.highbeam.com/doc/1G1-60512081.html 2023-07-15 HighBeam Research subscription https://web.archive.org/web/20121104232722/http://www.highbeam.com/doc/1G1-60512081.html Glasgow, Scotland Daily Record usurped 2012-11-04 https://pqasb.pqarchiver.com/smgpubs/access/60187503.html?dids=60187503:60187503&FMT=ABS&FMTS=ABS:FT&type=current&date=Apr+25%2C+1998&author=John+Davidson&pub=The+Herald&desc=gypsy+rose&pqatl=google Gypsy Rose 2017-07-05 2012-11-07 https://web.archive.org/web/20121107202326/http://pqasb.pqarchiver.com/smgpubs/access/60187503.html?dids=60187503:60187503&FMT=ABS&FMTS=ABS:FT&type=current&date=Apr+25%2C+1998&author=John+Davidson&pub=The+Herald&desc=gypsy+rose&pqatl=google dead and eco-friendly clothing made from recycled textiles or fair trade organic cotton.Muthu Subramanian Senthilkannan https://books.google.com/books?id=CqnIAwAAQBAJ&pg=PA154 Roadmap to Sustainable Textiles and Clothing: Eco-friendly Raw Materials, Technologies, and Processing Methods 2014-06-02 Springer 978-981-287-065-0 en A prominent example of the popularity of grunge fashion is the teen drama television series "My So Called Life".https://www.latimes.com/archives/la-xpm-1998-may-31-ca-54992-story.html The Rise and Fall of Grunge Los Angeles Times 31 May 1998 March 17, 2015 Grunge fashion peaked in late 1993 and early 1994.http://www.britannica.com/EBchecked/topic/171387/Fashion-and-Dress-Year-In-Review-1994 Fashion and Dress: Year In Review 1994 Encyclopedia Britannica March 17, 2015https://www.orlandosentinel.com/1994/12/30/1994-fashion-hits-misses/ 1994 Fashion Hits & Misses 30 December 1994 March 17, 2015 2015-04-02 https://web.archive.org/web/20150402110707/http://articles.orlandosentinel.com/1994-12-30/lifestyle/9412280708_1_short-skirts-dresses-and-skirts-slip-dresses live
Mid-1990s (1994–1996)
Glamour wear
thumb|right|215px|Slip dresses first became widely worn in the mid-1990s, as part of the underwear-as-outerwear trend. (Jane Leeves, 1995)
In 1994, grunge clothing rapidly declined as fashion became more feminine and form-fitting. Young women in the UK and America wore tailored skirt and trouser suits, short skirts and dresses, baby doll dresses, skater dresses, animal prints, hot pants,Fashions: Year In Review 1995 (accessed 9 May 2014) slim pants, low waisted bell bottoms, wide leg jeans and pants, long and short skirts, and high heels.https://www.baltimoresun.com/1995/12/28/shopping-the-trends-fashion-another-look-at-1995-a-year-that-threw-the-kitchen-sink-at-the-trend-watchers/ Shopping the Trends: Fashion: Another look at 1995, a year that threw the kitchen sink at the trend watchers. 28 December 1995 9 May 2014 High-shine fabrics, such as satin, metallics, sequins, microfiber, vinyl, and silk became very prominent on both clubwear and work wear. The most common look among young women that year was the short black slip dress worn over a tight, undersized white T-shirt. Loungewear generally consisted of black Lycra leggings or bike shorts,http://www.britannica.com/EBchecked/topic/171385/Fashions-Year-In-Review-1996 Fashions: Year In Review 1996 7 June 2014 large T-shirts, oversized sweatshirts, turtlenecks, and baggy sweaters, slouch socks, Keds, white Sperry sneakers or athletic sneakers and hair in bangs and a ponytail with a scrunchie while at home running errands, at kids sporting events or other clubs and activities or relaxing during the weekends.
A very popular look among young women from 1994 to 1995 was the "sexy school girl" look. This trend consisted of tartan minikilts, sometimes with bike shorts underneath, undersized sweaters, short slip dresses, baby doll tees, knee highs, pulled all the way up or rolled or folded at the top, thigh highs, miniature backpacks, overalls, tights, pantyhose, shirts and dresses with peter pan style collars and chunky shoes, mary janes, ballet flats, or boat shoes. Hair was down parted in the middle, or worn short and stacked in the back (stacked bob).https://www.buzzfeed.com/briangalindo/the-11-most-essential-mid-90s-back-to-school-teen-girls-fash The 11 Most Essential Mid '90s Back-To-School Teen Girls Fashion BuzzFeed 2 September 2014 March 17, 2015 The sexy school girl look was prominently portrayed in films with female leads such as Clueless,http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/1/0 Clueless 17 September 2014 21 September 2014 https://web.archive.org/web/20140921202450/http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/1/0 dead http://www.thefashionspot.com/style-trends/101950-cher-from-clueless-90s-style-icon/ Cher from Clueless:90's Style Icon 29 June 2010 26 May 2014 Empire Records,http://www.gurl.com/2013/09/30/favorite-style-iconic-outfits-from-90s-movies/#1 Corey In Empire Records March 17, 2015 https://web.archive.org/web/20150326183040/http://www.gurl.com/2013/09/30/favorite-style-iconic-outfits-from-90s-movies/#1 March 26, 2015 and The Craft.http://www.gurl.com/2013/09/30/favorite-style-iconic-outfits-from-90s-movies/#5 The Ladies From The Craft March 17, 2015 https://web.archive.org/web/20150326183040/http://www.gurl.com/2013/09/30/favorite-style-iconic-outfits-from-90s-movies/#5 March 26, 2015
Among women over 30, 1950s ladylike fashions made a comeback in the United States. This included pencil skirts, cardigans, girdles, petticoats, satin or lace Wonderbra lingerie, and fitted suits.http://www.spokesman.com/stories/1995/mar/02/90s-america-trying-so-hard-to-recreate-its/ '90s America Trying So Hard To Recreate Its Fantasy Of The '50s From TV To Fashion, Nation Embracing Ideas It Perceives As Representing A Simpler Time, Trend Watchers Say 2 March 1995 26 May 2014 Popular accessories that went hand-in-hand with this revival included brooches, white gloves, sheer stockings, diamonds, sequins, and red lipstick. For more casual occasions, women opted for lean capri pants, polka dot blouses, belted trench coats, 1940s style sandals, white canvas shoes especially Keds, leggings with oversized tops, slouch socks with leggings, stirrup pants worn over tights or pantyhose with flats and an oversized top, rolled jeans or khakis or shorts or shortalls, shortalls, bell bottoms and wide leg jeans, sweaters, sweatshirts, tunic tops, shorts suit with dress shorts with tights underneath, ballet flats and a top and jacket, above the knee dresses sometimes worn with bike shorts underneath 1990-12-05 FASHION : The Midlife Mode: Something About Turning 40 Makes Women Question The Way They Dress https://www.latimes.com/archives/la-xpm-1990-12-05-vw-5511-story.html 2021-03-25 Los Angeles Times en-USFashions: Year In Review 1995 http://www.britannica.com/EBchecked/topic/171386/Fashions-Year-In-Review-1995 2025-12-29 Encyclopædia Britannica Britannica
Popular shoes and accessories during the mid-1990s in Europe and North America included loafers, Mary Janes, suede sneakers, mules, clogs,https://www.buzzfeed.com/leonoraepstein/the-22-ugliest-examples-of-90s-footwear-to-ever-meet-your-ey The 22 Ugliest Examples Of '90s Footwear to Ever Meet Your Eyes BuzzFeed 5 March 2013 March 17, 2015 knee high boots, jelly shoes, go-go boots, black court shoes, Keds, ballet flats, sperrys and other boat shoes, silver jewelry, dainty earrings and necklaces, conch shell necklaces, berets, straw hats, floppy hats, gold jewelry, and hipster belts. Navel piercings had started to gain popularity around this time.
Work wear
For much of the early and mid-1990s, power dressing was the norm for women in the workplace:Turk Rose-Marie 1992-06-05 Strict Dress Codes Are Alive, Well in Laid-Back L.A. : Fashion: Dressing for success is still the norm in corporate America. Disney spells out the rules. IBM's are unspoken. Job counselors say in a recession, flamboyance is risky business. https://www.latimes.com/archives/la-xpm-1992-06-05-vw-646-story.html 2023-07-15 Los Angeles Times en-US navy blue, grey or pastel colored skirt suits with shoulder pads,Dressing for success pussy bow blouses, silk scarves, pointed shoes, stretchy miniskirts,1990s Fashion in Australia polka dot blouses, and brightly colored short dresses worn with a dark brocade blazer, bare legs and metallic open toed shoes. Other 1980s fashions such as chunky jewelry, gold hoop earrings with horn of life pendants, smoky eye make-up, hairspray, Alice bands,Walsh Alyson 2015-04-15 The Hillary Clinton look: power hair, pantsuits and practicality en-GB The Guardian https://www.theguardian.com/fashion/2015/apr/15/the-hillary-clinton-look-power-hair-pantsuits-and-practicality 2023-07-15 0261-3077 and brightly painted nails remained common. Shorts suits were also very popular. They consisted of a regular suit top and jacket and dress shorts in short or bermuda length with tights underneath worn with ballet flats. Also seen were stirrup pants worn over tights or pantyhose with flats and an oversized top.
By 1996, professional women in Britain, Australia and America wore more relaxed styles and muted colors,http://www.fcs.uga.edu/tmi/historic-clothing-and-textile-collection-the-collection-1990s University of Georgia 2015-08-15 2015-06-02 https://web.archive.org/web/20150602101612/http://www.fcs.uga.edu/tmi/historic-clothing-and-textile-collection-the-collection-1990s such as black floral print dresses, plain kaftan style blouses, Mary Janes, maxi skirts, knee length dresses, boots, smart jeans, big floppy hats, culottes, capri pants and chunky platform shoes. Trouser suits began to replace skirts,http://excelle.monster.com/news/articles/5278-womens-work-wardrobes-through-the-decades?print=true Work wardrobes through the decades 2015-08-15 2015-09-20 https://web.archive.org/web/20150920062240/http://excelle.monster.com/news/articles/5278-womens-work-wardrobes-through-the-decades?print=true black or white tights and nude pantyhose made a comeback.Damhorst Mary Lynn Casual Business Dress https://www.lovetoknow.com/life/style/casual-business-dress 2023-07-15 LoveToKnow en
Late 1990s (1997–1999)
Asian influences
thumb|right|Red and cream Indian woman's saree, late 1990s
Beginning in 1997 and continuing into the mid-2000s,2007-07-04 Bollywood: The fashion guru The Economic Times https://economictimes.indiatimes.com/features/brand-ambassadors/bollywood-the-fashion-guru/articleshow/2220220.cms 2023-07-15 0013-0389 Southeast Asian and Indian fashion began to influence and gain greater recognition from the global mediaForbes India Manish Arora due to the establishment of the Fashion Design Council of India, and the hosting of India Fashion Week in Delhi.Fashion Reader Inspired by Bollywood cinema and a resurgence of interest in 1970s fashion, designers in India adapted and repurposed the saree, churidar and kurta into the Anarkali ballgown from the early 1990s onwards. By the late 1990s, kurta tunics were turned into short dresses, and Manish Arora designed garish Hindu "God printed T-shirts"Hindustan Times https://web.archive.org/web/20130803133051/http://www.hindustantimes.com/Brunch/Brunch-Stories/Indian-fashion-s-greatest-hits/Article1-1098677.aspx August 3, 2013 for both locals and global tourists. British, Asian and American designers also incorporated ethnic chic fabrics, such as khadi, paisley, silk or Indonesian BatikNation as fashion in new order Indonesia into Western-inspired clothing patterns such as shirts and blouses featuring traditional embroidery. This type of clothing was worn not only by the immigrant Bangladeshi, Pakistani and Indian diaspora in Britain, but also by many non-Indian women.Gupta Mr Suman https://books.google.com/books?id=nr2724-bOfMC&pg=PA202 The Cultures of Economic Migration: International Perspectives Omoniyi Mr Tope 2012-12-28 Ashgate Publishing, Ltd. 978-1-4094-9093-7 en
1970s revival
From 1997 onwards, many British and American designers started to take cues from the disco fashion of the mid–late 1970s. Particularly common were black or dark red pleather pants,http://www.fashion-era.com/the_1990s.htm The 1990s Fashion History The Mood of the Millennium Part 1 7 June 2014 animal print clothing, halter tops,http://www.fashionencyclopedia.com/fashion_costume_culture/Modern-World-Part-II-1961-1979/Halter-Tops.html Halter Tops 17 September 2014 metallic clothing,http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/3/0 Romy and Michele's High School Reunion 17 September 2014 21 September 2014 https://web.archive.org/web/20140921202450/http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/3/0 dead crop tops, tube tops, maxi coats, maxi skirts, knee boots sometimes with knee socks slouch at the top, and boot-cut dress pants. By 2001, popular mainstream trends included tight shirts, bell bottoms, platform shoes,http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/5/0 Spice World 17 September 2014 21 September 2014 https://web.archive.org/web/20140921202450/http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/5/0 dead fleeces, cropped tank tops, Union Jack motifs inspired by the Cool Britannia movement,Whatever happened to Cool Britannia? The UK after eight years of Blair https://web.archive.org/web/20060905135339/http://www.cerium.ca/article944.html 2006-09-05 Thirty British, US, French and Canadian scholars assess Blair's policies and style after two terms, in May 2005. Links to papers and video. and military inspired clothing, such as flak jackets with camouflage patterns.http://articles.philly.com/1997-12-31/living/25554793_1_halston-randolph-duke-fashion https://web.archive.org/web/20150402160738/http://articles.philly.com/1997-12-31/living/25554793_1_halston-randolph-duke-fashion dead April 2, 2015 Clothes-circuit Surveillance Fashion In 1997 Was Less About Garments Than About Tragic Deaths, Falling Fortunes And Sizzling New Personalities. 16 September 2014
In the late 1990s, bright colors began to make a comeback in mainstream fashion, as a backlash against the darker tones associated with the grunge and skater subculture.http://www.britannica.com/EBchecked/topic/171384/Fashions-Year-In-Review-1997 Fashions: Year In Review 1997 16 September 2014https://www.chicagotribune.com/1999/03/06/bloomingdales-fanning-trend-back-to-color/ Bloomingdale's Fanning Trend Back To Color Chicago Tribune 6 March 1999 4 September 2014 Popular colors included plum, chocolate, and navy, all of which replaced black, which had become ubiquitous.http://www.fashion-era.com/part_2_1990s.htm The 1990s Fashion History Global Fashion Attitudes 7 June 2014 Other fashion trends popular from 1997 to 1999 included glamour wear, high-waisted miniskirts, plastic chokers, knee socks associated with the school girl look,Stringer Mary 2015-03-17 17 fashion trends that need to stay in the 90s https://metro.co.uk/2015/03/17/17-fashion-trends-that-need-to-stay-in-the-90s-5106037/ 2023-07-15 Metro en tight pants, slip dresses, turtle-neck sweaters, conservative chic, capri pants, high-waisted trousers, and cardigans.
More formal styles intended for the workplace or special occasions (such as a cocktail party) included silk blouses in neutral colors or animal prints, tailored pantsuits and skirt suits inspired by the 1980s, collarless coats, and the little black dress, with or without subtle embroidery.
Casual chic
thumb|left|165px|Model wearing a midriff shirt, a silver necklace, low ponytail and straight-leg leggings, 1999.
From 1998 to 2001, the unisex casual chic look gained mainstream appeal, with dark stonewash jeans, shortalls, spaghetti strap crop tops, tracksuits, sweatpants, and other athletic clothing. Denim's popularity was at an all-time high in Europe, with designer denim jackets and matching jeans rocketing in prices. Other common, more affordable brands included Mudd, JNCO, and Evisu, a Japanese denim brand which launched in the 1980s.http://www.britannica.com/EBchecked/topic/171382/Fashions-Year-In-Review-1999 Fashions: Year In Review 1999 Encyclopedia Britannica 16 September 2014 The most popular trainers were white or black and manufactured by Adidas, Skechers, and Nike. Running shoes with built in air pumps were popular among both sexes. Leather had largely replaced canvas, and soles were made of foam rather than solid rubber.
In the US and Britain, popular accessories included large hoop earrings, shoes with rounded toes, flip flops, jelly shoes, rhinestone-encrusted hip belts, embellished slippers, beaded wristbands and lariats, Alice bands, pashminas, fascinators, gold jewelry, moccasin loafers, running shoes, jelly bracelets,http://www.snopes.com/risque/school/bracelet.asp Sex Bracelets 14 November 2003 9 June 2014 bandanas, and novelty Wellington boots with leopard print or zebra stripe patterns.
Men's fashion
Early 1990s (1990-1993)
Casual clothing
Continuing on from the late 1980s, many young men in the US, UK and Europe wore tapered and cuffed high waisted jeans or pants styled plain or pleated with matching denim jackets, Champion brand, Stone Island or Ralph Lauren sweatshirts, polo shirts with contrasting collars,Football Casuals 80s Casuals http://www.football-hooligan.com/footballcasuals.html 2023-07-15 football-hooligan.com short Harrington jackets, grey Tommy Hilfiger sweaters with prominent logos,Safdar Khadeeja 2017-09-01 Dad, I've Seen the Nutty Clothes You Wore in the '90s. May I Have Them? en-US The Wall Street Journal https://www.wsj.com/articles/dad-ive-seen-the-nutty-clothes-you-wore-in-the-90s-may-i-have-them-1504277520 2023-07-15 0099-9660 oversized Guess (clothing) denim shirts, brightly colored windcheaters especially in yellow or green, Hush Puppies shoes,https://books.google.com/books?id=vyxxA53zX54C&pg=PA217 Psychological Foundations of Marketing 2012-11-12 Routledge 978-1-136-18363-8 en Sperrys boat shoes, white Sperrys sneakers, V neck sweaters, soccer shorts, white athletic socks worn with black or brown loafers, triple striped tube socks usually folded over at the top, slouch socks, pastel colored three button sportcoats, graphic print T-shirts,http://www.trendnstylez.com/10-greatest-mens-fashion-trends-inspired-in-the-golden-decade-of-the-90s/ Golden Decade 2015-05-21 https://web.archive.org/web/20150225175122/http://www.trendnstylez.com/10-greatest-mens-fashion-trends-inspired-in-the-golden-decade-of-the-90s/ 2015-02-25 tracksuit tops with a vertical contrasting stripe down the sleeve, sweatpants, bomber jackets,Trainspotting style lessons pale denim drainpipe jeans2015-09-09 Trainspotting Is Getting a Sequel—But Its '90s Looks Are Already Trending on the Runways https://www.vogue.com/article/trainspotting-sequel-90s-fashion 2023-07-15 Vogue en-US as worn by Ewan McGregor in Trainspotting,Cochrane Lauren 2017-01-31 From Spud to Slimane: how Trainspotting helped invent the skinny jean en-GB The Guardian https://www.theguardian.com/fashion/2017/jan/31/from-spud-to-slimane-how-trainspotting-helped-invent-the-skinny-jean 2023-07-15 0261-3077 shiny red or blue rayon monkey jackets, grey or tan leather jackets with shoulder pads, and wool baseball jackets with contrasting sleeves. Short shorts were popular in the early years of the decade,2015-06-26 FashionBeans Archives FashionBeans https://www.fashionbeans.com/archived-articles/ 2023-07-15 en-US but were replaced with looser and baggier basketball shorts in 1993 when hip-hop fashion went mainstream. Teva sandals were popular in 1993, its trend even endured to early 2000s.
Grunge look
thumb|right|165px|Jonathan Brandis in a Grunge-style flannel shirt and curtained hair in 1993
Grunge fashion
From 1991 until 1997, flannel shirts became very popular in the US and Australia, due to their use among the skater subculture and grunge bands including Nirvana or Mudhoney.Michael Deedshttp://www.skwirk.com/p-c_s-14_u-189_t-510_c-1893/fashion-in-the-1990s/nsw/history/australia-s-social-and-cultural-history-in-the-post-war-period/social-and-cultural-features-of-the-1990s Australian 90s fashion 2015-05-21 2015-06-29 https://web.archive.org/web/20150629191322/http://www.skwirk.com/p-c_s-14_u-189_t-510_c-1893/fashion-in-the-1990s/nsw/history/australia-s-social-and-cultural-history-in-the-post-war-period/social-and-cultural-features-of-the-1990s dead Unlike the fitted Western shirts of the 1970s which fastened with pearl snaps, the flannel shirts of the 1990s were padded and loose-fitting for optimum warmth.Lim Paige 2015-06-04 10 things to know about the 90s en The Straits Times https://www.straitstimes.com/lifestyle/10-things-to-know-about-the-90s 2023-07-15 0585-3923 Men also wore acid wash jeans, patterned wool sweaters with turtlenecks underneath, black Schott Perfecto leather jackets, sheepskin coats, olive green anoraks, corduroy sportcoats, grey sweatpants and fingerless gloves.July 2025
In the US, popular accessories included Converse All Stars, hi-top Nike's, trapper hats, bucket hats, baseball caps, baggy, graphic T-shirts, oversized sweatshirts, tuques, combat boots, Dr. Martens, and Aviator sunglasses.July 2025
Mid-1990s (1994–1996)
Cool Britannia and 1960s–70s revival
Around 1995/1996, 1960s mod clothing and longer hair were popular in Britain, Canada, and the US due to the success of Britpop. Men wore Aloha shirts,http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/14 Romeo + Juliet 17 September 2014 21 September 2014 https://web.archive.org/web/20140921202450/http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/14 dead brown leather jackets, velvet blazers, paisley shirts, throwback pullover baseball jerseys, and graphic-print T-shirts (often featuring dragons, athletic logos or numbers). Real fur went out of fashion and fake fur became the norm.
The 1970s became a dominant theme for inspiration on men's apparel in 1996. Among these clothing styles were coats with fur- or faux fur-trimmings, jackets with bold shoulders and wide lapels, and boot-cut slacks. This continued into the 2000s (decade). Casual clothes such as trousers, sweaters, and denim jackets were worn with shirts made of satin, PVC, and terry cloth. Both pastel colors and bold patterns were popular and successfully replaced black.
Desirable accessories during the mid-1990s included loafers, desert boots, chelsea boots, gold jewellery, boat shoes, chunky digital watches, solid colored ties, shoulder bags, and black/neon colored high-top sneakers replaced combat boots.
thumb|Trio in 1995 wearing neutral-colored tops and relaxed-fit, slim-leg pants and jeans.
Modern preppy
Preppy clothing was popular in the US,Wallace Carol McD. We're All Preppies Now https://www.nytimes.com/2005/10/24/opinion/24hamlin.html The New York Times 24 October 2005 19 June 2011 where wealthy young men wore khaki slacks, canvasColman David The All-American Back From Japan https://www.nytimes.com/2009/06/17/fashion/18codes.html The New York Times 17 June 2009 19 June 2011 boat shoes, and navy blue blazers with breast-pocket monogram or gold buttons bearing a family crest. In general, 1990s preppy was more casual than the almost dandified look of the 1980s as young men abandoned ascots and Oxford shoes in favor of Nantucket Reds, nautical-striped T-shirts, boat shoes i.e. Sperrys, loafers, white style casual sneakers, slouch socks, and madras cloth or gingham short-sleeved shirts.Roots of preppy Desirable brands included Gap, Old Navy and Abercrombie & Fitch.
Hip-hop
In Europe and North America, hip-hop fashion went mainstream in 1992, with oversized baseball jackets, baggy jeans, bomber jackets, Baja Jackets, and tracksuits popular among young men as casual wear.Keyes Cheryl Rap Music and Street Consciousness (Music in American Life) 2004 University of Illinois Press 978-0-252-07201-7 152 https://archive.org/details/rapmusicstreetco0000keye/page/152 Simultaneously, industrial and military styles crept into mainstream fashion, with machinery pieces becoming accessories. Baseball caps started being worn forwards again.
The eight-ball jacket created by designer Michael Hoban became popular in hip-hop fashion, particularly the East Coast hip-hop scene of New York City. The style is characterized by bright color-blocking and large black and white decals on the back and sleeves, made to look like the eight ball used in some cue sports.Detrick Ben 2014-12-24 A '90s Jacket Comes Back Into Fashion en-US The New York Times https://www.nytimes.com/2014/12/25/style/a-90s-jacket-comes-back-into-fashion.html live 2021-07-13 https://web.archive.org/web/20210308090650/https://www.nytimes.com/2014/12/25/style/a-90s-jacket-comes-back-into-fashion.html March 8, 2021 0362-4331
Southern hip-hop provided a platform for fashion designers and musical artists to collaborate forming an influential subculture of anti fashion and alternative fashion designs, especially the popular recycled clothing worn by Arrested Development and Goodie Mob.
Due to its association with rappers, sportswear became acceptable to wear in public throughout the mid- to late 1990s, especially oversized T-shirts, baseball caps and sweaters bearing the New York Yankees logo, tennis shoes, hoodies, jean shorts, khaki cargo pants, baggy basketball shorts, chinos, tracksuits and black bomber jackets with orange linings. From 1995 onwards, men wore overalls, straight leg jeans, plaid pants, flat-front chinos, khaki pants, and camouflage pants worn ironically by anti-war protesters.
In the late 1990s ski goggles became a popular accessory in hip-hop fashion.Finnell Janice Skiing Magazine, "Skiing Scene" https://books.google.com/books?id=Ko7bLsXaVLEC&q=%22ski%20goggles%22%20%22hip%20hop%22%20fashion&pg=PA21 Google Books January 1996 22 February 2016
Hip-hop and rap artists influenced the fashion scene with oversized streetwear, making a mark on their fans sense of style. Some artists and music groups include Bones Thugs-n-Harmony, Boyz II Men, Notorious BIG, NWA, Tupac Shakur, and many more.2023-11-08 The Trends & Brands That Defined '90s Hip-Hop Fashion https://www.highsnobiety.com/p/90s-hip-hop-fashion/ 2024-07-23 Highsnobiety en
Late 1990s (1997–1999)
African fashion
During the mid- and late 1990s,http://gq.co.za/2013/12/the-madiba-shirt/ GQ South Africa 6 December 2013 2016-04-21 https://web.archive.org/web/20160605092706/http://gq.co.za/2013/12/the-madiba-shirt/ 2016-06-05 the silk Madiba shirt became popular in South Africa and the wider global community.Gover Dominic 2013-12-07 Nelson Mandela Dies: Madiba's 10 Craziest Shirts https://www.ibtimes.co.uk/nelson-mandela-shirts-style-madiba-death-528285 2023-07-15 International Business Times UK en From 1996 to 1998, traditional African clothing began to face serious competitionhttps://books.google.com/books?id=Ek9DL4XP_RMC&pg=PT12 Kenya National Assembly Official Record (Hansard) 1996-06-19 en from cheap imported mitumba clothing AFRICA Suspicions aroused over Nairobi fires https://news.bbc.co.uk/1/hi/world/africa/916185.stm 2023-07-15 BBC News Sommers Marc https://books.google.com/books?id=zKc_qgOuGjUC&pg=PA108 Fear in Bongoland: Burundi Refugees in Urban Tanzania 2001 Berghahn Books 978-1-57181-331-2 en as a consequence of the Kenyan and Tanzanian government's easing of trade restrictions during the early to mid-1990s.Women's And Men's Second-Hand Clothes Business In Two Secondary Towns In Kenya By the end of the decade, the safari jacket associated with kleptocrat dictator Mobutu Sese Seko of the Democratic Republic of the Congo and the previous South African Apartheid regime had declined in popularity, and was replaced as formal wear by the dashiki suit.http://www.anc.org.za/show.php?id=2994 Monuments culture and heritage in democratic SA 2016-04-21 https://web.archive.org/web/20160422110259/http://www.anc.org.za/show.php?id=2994 2016-04-22 Variants in green, yellow and black were worn as an alternative to the business suit by many African-Americanshttp://articles.sun-sentinel.com/1990-03-04/features/9001270573_1_black-politics-african-americans-african-clothing Wear the right thing tribunedigital-sunsentinel 2016-06-19 2016-06-01 https://web.archive.org/web/20160601080715/http://articles.sun-sentinel.com/1990-03-04/features/9001270573_1_black-politics-african-americans-african-clothing for Kwanzaa.http://teacherlink.ed.usu.edu/tlresources/units/byrnes-celebrations/kwanzaa.html Lesson plan Kwanzaa 2016-04-21 2016-02-05 https://web.archive.org/web/20160205002756/http://teacherlink.ed.usu.edu/tlresources/units/Byrnes-celebrations/kwanzaa.html dead African art began to influence and gain greater recognition on account of the Festival de la Mode Africaine (FIMA). These influences started to make their way into fashion shows all over, for reference New York fashion week, 1998. In this show models were wearing sheath-like dresses made of loosely knitted yarn and denim jackets with large fake fur collars. Loose threads dangled from some of the garment's seams and other garments had the labels sewn on the outside of the collars.Rovine Victoria L. African Fashion, Global Style: Histories, Innovations, and Ideas You Can Wear Indiana University Press 2015 978-0-253-01409-2 Indiana 158
Streetwear
thumb|left|Typical late 1990s fashions, 1997.
By the late 1990s, the grunge look became unfashionable, and there was a revival of interest in streetwear clothing, with name brand designers such as Calvin Klein and Ralph Lauren making a comeback. In Europe, jeans were more popular than ever before. From 1997 to 1998 brighter colors came into style, including plum, charcoal, olive, wine,http://www.uomoclassico.com/ads/Bloomingdale%27s/1999/Spring-Summer/main-line Bloomingdale's I Spring/Summer 1999 5 September 2014 and shades such as "camellia rose", "blazing orange", "whisper pink", "hot coral", and a light-grayish blue called "wind chime".
Much of men's fashion in 1997 was inspired by the 1996 film Swingers, leading to the popularization of the "dressy casual" look. Such apparel included blazers, black or red leather jackets and bowling shirts in either a variety of prints or a solid color, and loose-fitting flat-front or pleated khaki chinos or jeans. Around this time it became fashionable to leave shirts untucked.
Business wear
In Europe, single-breasted three and four button notch lapel suits in grey or navy blue, together with leather jackets based on the same cut as blazers, began to replace the double breasted 1980s power suits. The wide neckties of the early 1990s remained the norm, but the colors became darker and stripes and patterns were less common. In India and China, the Nehru suit and Mao suit declined in popularity in favor of conventional Western business wear.Gentlemen's Gazette Tweed cloth and houndstooth sportcoats went out of fashion due to their association with older men.https://www.imdb.com/character/ch0004927/bio Anthony Head IMDb 2018-07-01 2016-09-10 https://web.archive.org/web/20160910210814/http://www.imdb.com/character/ch0004927/bio Dress shoes (usually in black) included chelsea boots with rounded or square toes, wingtips, and monkstraps.
In America, an increasing number of men began to dress smart-casual and business casual, a trend kickstarted by Bill Gates of Microsoft.Six Categories Casualpower.com http://www.casualpower.com/business_casual_tips/six_categories.html 27 February 2011 https://web.archive.org/web/20130705041602/http://www.casualpower.com/business_casual_tips/six_categories.html 5 July 2013 live At more formal events such as weddings or proms, men often wear boxy threehttp://www.blacktieguide.com/History/14-Millennium.htm 90s and Millennial black tie 2014-11-26 2018-09-29 https://web.archive.org/web/20180929001051/http://www.blacktieguide.com/History/14-Millennium.htm dead or four button, single-breasted suits with a brightly colored tie and an often matching dress shirt. Another trend was to wear black shirts, black ties, and black suits. Black leather reefer jackets and trenchcoats were also fashionable in the late 1990s, the latter inspired by The Matrix.http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/12/0 The Matrix 17 September 2014 21 September 2014 https://web.archive.org/web/20140921202450/http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/12/0 dead
Youth fashion
General trends
thumb|upright|Tracksuit
For much of the 1990s, particularly the middle years, teenage boys and girls bought and wore very simple clothes, such as shortalls, flannel shirts, athletic shorts, dress shorts short or bermuda length, track suits, high-waisted ankle length jeans and pants usually at least to the belly button, plain or pleated, leggings, bike shorts, stretch pants and stirrup pants, oversized shirts, sweaters and sweatshirts, slouch socks, striped tube socks sometimes folded down at the top, above the knee slip dresses with a capped sleeved tee usually white or capped sleeved bodysuit underneath, babydoll dresses above the knee with opaque tights, leggings or bike shorts showing, bodysuits as tops, jogger pants and turtlenecks. Popular shoe brands or styles included Keds, canvas and leather Converse Chuck Taylor All-Stars, ballet flats, and boat shoes.http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/4/0 10 Things I Hate About You 17 September 2014 21 September 2014 https://web.archive.org/web/20140921202450/http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/4/0 dead Popular stores selling these items included Gap, Old Navy, Urban Outfitters, JCPenney and Kohls.
The 1990s was the Golden Age of Disney films. T-shirts and sweaters featuring characters such as Simba, Mickey Mouse, Belle, Aladdin, and Winnie the Pooh were popular among young children.
Subcultures of the 1990s
Grunge
thumb|right|Acid washed jean shorts with grunge and hippie inspired DIY slogans and symbols.
Grunge fashion
The new wave and heavy metal fashion of the 1980s lasted until 1992, when Grunge and hip-hop fashion took over in popularity.Nelson Chris 2003-01-13 MEDIA; Nine Years After Cobain's Death, Big Sales for All Things Nirvana The New York Times https://www.nytimes.com/2003/01/13/business/media-nine-years-after-cobain-s-death-big-sales-for-all-things-nirvana.html 2023-05-20 0362-4331 By the mid-1990s the grunge style had gone mainstream in Britain and the US, and was dominated by tartan flannel shirts and stonewashed blue jeans.
Grunge fashion remained popular among the skater subculture until the late 1990s as the hard-wearing, loose-fitting clothing was cheap and provided good protection. Members of the subculture were nicknamed grebos or moshers and included those who did not skate.
Psychobilly, punk and skater
Punk fashion
Hardcore punk fashion, which began in the 1970s, was very popular in the 1990s,Peterson Brian Burning Fight: The Nineties Hardcore Revolution in Ethics, Politics, Spirit, and Sound Revelation Books 2009 978-1-889703-02-2 especially among the skater subculture. Common items for pop-punk and nu metal fans included bright colored/blond tipped spiky hair, long under sleeves, black hoodies, and baggy pants in black, mint blue, or red Royal Stewart tartan.
thumb|Garage punk band, 1997
In the US, psychobilly bands Reverend Horton Heat and Rocket from the Crypt popularized brothel creepers, gas station shirts and dark-colored bowling shirts during the late 1990s.
Rave culture and clubwear
Rave
Popular fashion themes of the rave subculture during the early 1990s included plastic aesthetics, various fetish fashions especially PVC miniskirts and tops, DIY and tie dye outfits, vintage 1970s clothing, second-hand optics, retro sportswear (such as Adidas tracksuits), and outfits themed around sex (showing much skin and nudity, e.g. wearing transparent or crop tops), war (e.g. in the form of combat boots or camouflage trousers), postmodernism and science fiction themes. In the early 1990s the first commercial rave fashion trends developed from the underground scene, which were quickly taken up by the fashion industry and marketed under the term clubwear.Sack Adriano https://032c.com/rave-before-streetwear-there-was-clubwear RAVE: Before Streetwear There Was Clubwear 032c 21 February 2019 5 February 2020 Common raver fashion styles of the 1990s included tight-fitting nylon shirts, tight nylon quilted vests, bell-bottoms, neoprene jackets, studded belts, platform shoes, jackets, scarves and bags made of flokati fur, fluffy boots and phat pants, often in bright and neon colors.
thumb|Crowd of rave-goers, 1995.
Common unisex hairstyles included neon colored spiky hair, natural dreadlocks, undercut hairstyles, and synthetic hairpieces, and many ravers in the US and Europe wore tattoos and body piercings. Widespread accessories included wristbands and collars, whistles, pacifiers, feather boas, cyberpunk inspired goggles, glow sticks, and record bags made of truck tarpaulins.http://www.spiegel.de/spiegel/spiegelspecial/d-7441075.html Jung ist die Nacht: CLUB-TIPS Young is the night: club tips Spiegel Special 1 August 1998 6 20 June 2019 2017-11-11 https://web.archive.org/web/20171111164157/http://www.spiegel.de/spiegel/spiegelspecial/d-7441075.html (PDF version) https://web.archive.org/web/20170225132622/http://magazin.spiegel.de/EpubDelivery/spiegel/pdf/7441075 2017-02-25 Muri Gabriela Aufbruch ins Wunderland?: Ethnographische Recherchen in Zürcher Technoszenen 1988–1998 Departure into wonderland?: Ethnographic research in Zurich techno scenes 1988–1998 Chronos Verlag 1999 9783034011785 de
Hip-hop
Hip-hop fashion
thumb|right|Swedish hip-hop fans watch Public Enemy perform in 1991.
The early 1990s saw widespread interest in hip-hop and gangsta rap due to the influences of MC Hammer, Tupac Shakur, Eazy-E, Dr. Dre, N.W.A, Wu-Tang Clan, and Public Enemy. The sagging trend began in the early 1990s and continued until the 2010s. Wide leg jeans, Plaid, Khakis, Locs glasses, bomber jackets, tracksuits and baseball caps and snapback hats worn backwards became popular among hip-hop fans together with gold chains, sovereign rings, and FUBU T-shirts.Baggy Jeans - Fashion, Costume, and Culture: Clothing, Headwear, Body Decorations, and Footwear through the Ages http://www.fashionencyclopedia.com/fashion_costume_culture/Modern-World-1980-2003/Baggy-Jeans.html 2023-07-15 fashionencyclopedia.com By the end of the decade, hip-hop fashion had influenced many global subcultures, especially the British chavs with their tracksuits and white trainers, the sneakerheads of America and Asia, and the ICP fans known as JuggalosItzkoff Dave 2014-01-08 Insane Clown Posse Defends Fans, With F.B.I. Lawsuit en-US The New York Times https://www.nytimes.com/2014/01/09/arts/music/insane-clown-posse-defends-fans-with-f-bi-lawsuit.html 2023-07-15 0362-4331 with their all-black outfits and evil clown corpse paint.2011-08-12 Violent J of Insane Clown Posse https://www.avclub.com/violent-j-of-insane-clown-posse-1798227342 2023-07-15 The A.V. Club en
Britpop
Cool Britannia
In the mid-1990s, indie rock, Madchester, and Britpop bands Blur, Stone Roses, and Oasis2005-08-15 Highlights from the Britpop year en-GB https://news.bbc.co.uk/1/hi/entertainment/4136296.stm 2023-07-15 resulted in a revival of 1970s fashions, including Mod haircuts, aviator sunglasses, denim jackets, green parkas, harrington jackets, velvet sportcoats, striped shirts, Ben Sherman polo shirts, T-shirts bearing the RAF roundel,Harris, John. Britpop!: Cool Britannia and the Spectacular Demise of English Rock. Da Capo Press, 2004. Pg. 202. 0-306-81367-X. and Union Jack motifs including the dress worn by the Spice Girls' Geri Halliwell.2010-01-21 Spice Girls to get the Mamma Mia! treatment https://www.independent.co.uk/arts-entertainment/music/news/spice-girls-to-get-the-mamma-mia-treatment-1874980.html 2023-07-15 The Independent en
Goth
right|thumb|165px|Example of late 1990s gothic fashion.
During the mid- to late 1990s, gothic fashion peaked in popularity among American, German and British teenagers seeking to break from the mainstream.Goodlad Lauren M. E. Bibby Michael 2007 Goth: Undead Subculture Duke University Press 978-0-8223-3921-2 Black leather trenchcoats, frilly poet shirts, winklepickers, velvet blazers, long black hair, fetish clothing, and tight pants were a common sight on both sexes, and girls often wore Victorian inspired corsets, lace gloves, Demonia boots, and short leather skirts.Hodkinson Paul Goths and Fashion https://www.lovetoknow.com/life/style/goths-fashion 2023-07-15 LoveToKnow enThe Goth Movement - a look back... http://www.cjromer.com/essays/goth.html 2023-07-15 cjromer.com
Preppy
Preppy
The conservative preppy look of the 1980s remained popular among wealthy teenagers in the Eastern US until the late 1990s, when many members of the subculture began adopting elements of hip-hop fashion.2010-01-10 Under the Boards : Jeffrey Lane : Excerpts http://www.undertheboards.com/excerpts.html 2023-07-15 https://web.archive.org/web/20100110062908/http://www.undertheboards.com/excerpts.html 2010-01-10 Typical clothing for preps of the 1990s included khaki chinos, and high waisted ankle length jeans and pants with straight legs or pleats. Navy blue blazers, Oxford shirts, brogues, Keds worn with everything especially leggings, with slouch socks, oversized sweatshirts, oversized sweaters or oversized tees, stirrup pants worn over tights or pantyhose with flats and an oversized top, sweaters and tees, boat shoes, ballet flats, coach jackets, baseball jackets, mom jeans, shortalls, jeans worn with a leotard or bodysuit as a top, shorts or skirts worn with blazers (for girls), ballet flats and a top and jacket, sweater over a turtleneck, and Champion crew neck sweatshirts worn over a turtleneck.Colman David 2009-06-17 The All-American Back From Japan en-US The New York Times https://www.nytimes.com/2009/06/17/fashion/18codes.html 2023-07-15 0362-4331 A typical outfit included leggings with an oversized v-neck sweater over a turtleneck, slouch socks, and Keds, Sperrys boat shoes or Sperrys white sneakers. Also plaid or plain short dresses and skirts with pastel or white knee socks worn over the knee or folded at the top of the knee with ballet flats or boat shoes. And from around the mid 90s on slip dresses especially one worn above the knee with a capped sleeved tee or capped sleeved bodysuit underneath were popular with all ages. Also seen were long ankle length slip dresses. Neat, well-groomed hairstyles were popular among upper elementary, middle school, high school and college age girls, including bangs, straightened hime cut side bunches, or high regular ponytails worn with scrunchies and headbands many times in combination with bangs.
Hairstyles
Women's hairstyles
thumb|140px|Actress Liv Tyler sporting a pixie cut, 1998
Women's hair in the early 1990s continued in the big, curly style of the 1980s. High and high sided ponytails continued through most of the decade, especially when playing sports and at the gym. These were worn with a scrunchie until the mid-1990s, when they were replaced by hair ties. Bangs remained big throughout the decade, especially the poofy "mall bangs" style associated with the early 1990s. From 1994 and through 2000s they got smaller and somewhat flatter and laid closer to the forehead.December 2018
The pixie cut and Rachel haircut, based on the hairstyles of Jennifer Aniston in Friends and Marlo Thomas in That Girl, were popular in America from 1995 onwards.Mock Janet Wang Julia http://www.people.com/people/jennifer_aniston/biography Jennifer Aniston Biography People.com 27 February 2011 https://web.archive.org/web/20110228141006/http://www.people.com/people/jennifer_aniston/biography 28 February 2011 live Around the same time red hair also became a desirable color for women, as well as feathered bangs, and mini hair-buns.https://www.buzzfeed.com/leonoraepstein/the-19-most-important-womens-hairstyles-of-the-90s The 19 Most Important Women's Hairstyles Of The '90s BuzzFeed 18 April 2013 30 November 2014 From 1995 until 2008, dark-haired women tended to dye their hair a lighter color with blonde highlights (popularized by Jennifer Aniston).
In the late 1990s, the Bob cut was popularized and rejuvenated by Victoria Beckham of the Spice Girls. This late 1990s style bob cut featured a center, side, or zig-zag part, as opposed to the thick bangs of the early 1990s. The Farrah Fawcett hairstyle made a comeback, with highlights going hand-in-hand with this revival.http://www.fashionencyclopedia.com/fashion_costume_culture/Modern-World-Part-II-1961-1979/Farrah-Fawcett-Look.html Farrah Fawcett Look 29 July 2014 Other late 1990s haircuts included "Felicity curls" (popularized by Keri Russell in the hit TV show Felicity), the Fishtail Half-Up, and pigtails, as well as the continuation of mid-1990s hairdos.
Children's and teenager's hairstyles
thumb|140px|Butterfly and floral clips, worn in the mid- and late 1990s.
For teenage boys, longer hair was popular in the early to mid-1990s, including collar-length curtained hair, long and unkempt grunge hair, the blond surfer hair popular among some Britpop fans, and dreadlocks. During the mid-1990s, the much-ridiculed bowl cut became a fad among skaters, while hip-hop fans wore a variant of the flattop known as the hi-top fade. In the late 1990s, hair was usually buzzed very short for an athletic look, although a few grunge fans grew their hair long in reaction to this.
For teenage girls and younger children, hair was worn long with heavily teased bangs called "mall bangs" which were long fringes covering the forehead. From 1994 through the 2000s they got smaller, somewhat flatter, and laid closer to the forehead. Alice bands, headbands and scrunchies of various styles and colors (especially red, navy blue polka dot, plaid and neon) were popular with American girls throughout the early and mid-1990s, and they frequently wore them with twin pigtails, or high or high side ponytails and bangs. Beginning in the late 1990s and continuing into the 2010s, straightened hair and variants of the French braid became popular in Europe.
Men's hairstyles
thumb|175px|Young man in 1995, sporting a short undercut hairstyle.
The 1990s generally saw the continued popularity of longer hair on men, especially in the United States, Scandinavia and Canada. In the early 1990s, curtained hair, mullets, and ponytails were popular. Other trends included flattops, hi-top fades, and cornrows.https://www.buzzfeed.com/leonoraepstein/the-15-most-important-mens-hairstyles-of-the-90s The 15 Most Important Men's Hairstyles Of The '90s BuzzFeed 23 April 2013 30 November 2014
In the mid-1990s, men's hairstyle trends went in several different directions. Younger men who were more amenable had adopted the Caesar cut,http://www.complex.com/style/2013/01/the-50-most-stylish-celebrities-of-the-90s/george-clooney The 50 Most Stylish Celebrities of the '90s Complex Networks 17 January 2013 30 November 2014 either natural or dyed. This style was popularized by George Clooneyhttps://www.gq.com/style/blogs/the-gq-eye/2013/10/george-clooney-hair-evolution.html George Clooney's Hair Evolution 4 October 2013 30 November 2014 2 June 2015 https://web.archive.org/web/20150602012551/http://www.gq.com/style/blogs/the-gq-eye/2013/10/george-clooney-hair-evolution.html dead on the hit TV show ER in season two, which premiered in mid-1995. More rebellious young men went for longer, unkempt "grunge" hair, often with a center part. The curtained hairstyle was at its peak in popularity, and sideburns went out of style.http://www.vulture.com/2013/01/studying-the-history-of-ryan-goslings-hair-part.html Analyzing the History of Ryan Gosling's Ever-Moving Hair Part 11 January 2013 30 November 2014 Meanwhile, most professional men over 30 had conservative 1950s style bouffant haircuts, regular haircuts, or the Caesar cut.
In the late 1990s, it was considered unstylish and unattractive for men and boys to have longer hair. As a result, short hair completely took over. From 1997 onwards, aside from curtained hair (which was popular throughout the decade), spiky hair, bleached hair, crew cuts, and variants of the quiff became popular among younger men. Dark haired men dyed their spikes blonde or added wavy blonde streaks, a trend which continued into the 2000s. Variants of the surfer hair were popular among rock musicians during that time period. For African-American men, the cornrows (popularized by former NBA player Allen Iverson) and buzz cut were a popular trend that continued into the 2000s.
Makeup and cosmetic trends
thumb|140px|Nude and darker shades of lipstick seemed popular throughout the decade. (Fran Drescher, 1996)
Women's makeup in the early 1990s primarily consisted of dark red lipstick and neutral eyes.http://www.carefair.com/skincare/history_of_cosmetics_621.html A Brief History of Cosmetics 16 September 2014 Around 1992 the "grunge look" came into style among younger women and the look was based on dark red lipstick and smudged eyeliner and eyeshadow. Both styles of makeup continued into 1994,http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/13/0 Pulp Fiction 17 September 2014 21 September 2014 https://web.archive.org/web/20140921202450/http://www.suggest.com/movies/522/14-movies-that-defined-1990s-fashion#slide/13/0 dead but went out of style the next year.
The trends in makeup shifted in the mid-1990s. In 1995, nude shades became desirable and women had a broader color palette in brown. Another makeup trend that emerged was matte lipsticks, with deep shades of red and dark wine colors worn as part of night makeup.https://www.90soutfits.com/ 90s Outfits 30 July 2014 Blue-frosted eye shadow became fashionable, and was eventually integrated into the Y2K makeup of the late 1990s/early 2000s (decade). Gothic makeup had broken into the mainstream, having been made up of vamp lipstick (or even black lipstick), heavy mascara and eyeliner, often purple-tinted eye shadow (or else very dark blue), and extremely pale foundation. The Gothic makeup remained relevant in the later years of the decade.
By 1999, glittery, sparkling makeup had come into style.http://www.cbsnews.com/news/make-up-for-the-year-2000/ Make-Up For The Year 2000 CBS News 8 June 1999 25 July 2014 This was called "Y2K makeup", consisting of facial glitter and lip gloss. Blue-frosted eye shadow remained a staple of late 1990s makeup, although silver was ideal look. Dark eyeliner was considered bodacious. Pale, shiny lips became desirable, as lip gloss largely replaced lipstick. An alternative for those who did not like metallics were purples and browns. Goth makeup and Y2K makeup continued into the early 2000s.
Gallery
A selection of images related to the period.
See also
1990s Fashion
Deconstruction (fashion)
1970s in fashion
1980s in fashion
2000s in fashion
External links
References