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2010s in Latin music
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Major events and trends in Latin music in the 2010s
2000s . 2010s in Latin music . 2020s
For Latin music from a year in the 2010s, go to 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19
thumb|195x195px|Romeo Santos was named Top Latin Artist of the 2010s by Billboard.Top Latin Artists https://www.billboard.com/charts/decade-end/top-latin-artists/ Billboard 30 January 2024 31 October 2019 subscription https://web.archive.org/web/20201206112955/https://www.billboard.com/charts/decade-end/top-latin-artists/ 6 December 2020
This article includes an overview of the major events and trends in Latin music in the 2010s, namely in Ibero-America (including Spain and Portugal). This includes the rise and fall of various subgenres in Latin music from 2010 to 2019.
Overview
300 Enrique Iglesias 2011, 2.jpg Luis Fonsi 2015 (cropped).JPG "Bailando" by Enrique Iglesias (left) and "Despacito" by Luis Fonsi (right) and Daddy Yankee brought a resurgence of Latin music's popularity to the mainstream audience.
At the beginning of the decade, sales of Latin music continued to plummeted, although digital sales began rising.https://www.billboard.com/articles/business/1179775/2010s-latin-music-sales-down-268-digital-up-28-enrique-igelsias-is-top 2010's Latin Music Sales Down 26.8%, Digital Up 28%, Enrique Igelsias Is Top-Selling Artist Cobo Leila Billboard Prometheus Global Media January 6, 2011 November 18, 2019 November 18, 2019 https://web.archive.org/web/20191118060313/https://www.billboard.com/articles/business/1179775/2010s-latin-music-sales-down-268-digital-up-28-enrique-igelsias-is-top live This led to the Recording Industry Association of America (RIAA) to lower the threshold for their Latin certifications even further in December 2013.https://www.riaa.com/riaa-updates-latin-gold-platinum-program/ RIAA Updates Latin Gold & Platinum Program December 20, 2013 November 2, 2017 Recording Industry Association of America June 24, 2018 https://web.archive.org/web/20180624173010/https://www.riaa.com/riaa-updates-latin-gold-platinum-program/ live By the mid-2010s however, Latin music began generating revenue thanks to rise of music streaming services.2016 Latin RIAA Shipment and Revenue Statistics RIAA https://www.riaa.com/reports/news-notes-2016-latin-riaa-shipment-revenue-statistics/ RIAA 10 June 2024 2016 By the late 2010s, Latin music had become mainstream again as it had done in the late 1990s thanks to songs such as "Despacito" by Luis Fonsi and Daddy Yankee and "Mi Gente" by J Balvin and Willy William. The trend in Latin music also led Latin artists collaborating or remixing their hits with other mainstream artists such as Justin Bieber, Beyoncé, Little Mix and Drake.BBC - Viva Español: How Spanish language hits conquered pop https://www.bbc.co.uk/programmes/articles/28SjhM3bh3TM1XK5JnpQ87q/viva-espanol-how-spanish-language-hits-conquered-pop 10 June 2024 BBC 24 May 2018
Latin pop
300 Camila band 2.jpg Camila continued the pop rock style music in Spanish during the early 2010s. CNCO - Tom Brasil 2019 (49054391767).jpg Latin boyband CNCO became one of the pioneers of the popetón movement in the late 2010s.
In the early 2010s, the Spanish-language pop rock continued to be popular in the Latin pop field with artists such as Camila, Río Roma, Jesse & Joy, and Reik being notable artists in the genre. Around the same time, albums of cover versions became popular as well with artists such as Marc Anthony, Cristian Castro, Kalimba, Jenni Rivera, and Sergio Dalma recording hits that are decades old.Cobo Leila Old Songs, New Sales Billboard 8 January 2011 123 1 12 https://books.google.com/books?id=D0b70DQT1HkC&pg=RA7-PA12 10 June 2024 0006-2510 Colombian superstar Shakira released Sale el Sol in 2010 and sold over four million copies.2014 Shakira's New Album Will Be Released On March 25 https://www.idolator.com/7501177/shakiras-new-album-will-be-released-on-march-25?chrome=1 25 May 2021 IdolatorAugust 2025 medicmedic By the mid-2010s however, pop ballads, which had been popular in the Latin pop field for decades began to slip in popularity. Up-tempo dance, reggaeton, and urbano tracks began taking pop ballad's place due to a change in demographics on radio stations.Cobo Leila Latin Noise: We Want Our Ballads https://www.billboard.com/music/latin/latin-music-we-want-our-ballads-6244251/ Billboard 10 June 2024 10 September 2014 As a result of said changing demographics, Latin pop began embracing the sounds of reggaeton and has been dubbed "Popetón" with pop groups such as CNCO and Cali y El Dandee popularizing it.Kiest Jim Karol G is headlining the Alamodome. How did she get there? https://www.expressnews.com/entertainment/article/who-is-karol-g-18132122.php 10 June 2024 San Antonio Express-NewsJurek Thom Cali y El Dandee Songs, Albums, Reviews, Bio &... https://www.allmusic.com/artist/cali-el-dandee-mn0002463063 AllMusic 10 June 2024
Regional Mexican
300 Calibre50concert.jpg Calibre 50 mixed the sounds of norteño and banda and would become the artist with the most number-ones on the Billboard Regional Mexican Airplay chart. Christian Nodal invitación.jpg Christian Nodal became one of the faces of the Mexillenial movements in the late 2010s.
The banda genre continued its popularity through the decade and saw the death of Jenni Rivera in 2012.Jenni Rivera confirmed dead in Mexican plane crash - CBS News https://www.cbsnews.com/news/jenni-rivera-confirmed-dead-in-mexican-plane-crash/ 10 June 2024 CBS 10 December 2012 Calibre 50 fused the genres of banda and norteño and would later become the act with the most number ones on the Billboard Regional Mexican Airplay chart.Bustios Pamela Calibre 50 Adds Record-Extending 25th Regional Mexican Airplay No. 1 Billboard 30 April 2024 https://www.billboard.com/music/chart-beat/calibre-50-dias-buenos-dias-malos-regional-mexican-airplay-chart-1235670404/ 10 June 2024 3BallMTY popularized the Tribal guarachero genre with their song "Inténtalo".Hassan Marcos 10 Years After Hitting No. 1, 3BallMTY's 'Inténtalo's Legacy is Still Alive https://remezcla.com/features/music/10-years-number-1-billboard-3ballmty-intentalo-legacy-tribal-guarachero/ Remezcla 10 June 2024 By the end of the decade, younger musicians, dubbed "Mexillenial Artists" by Billboard began to rise with artists such as Christian Nodal, Luis R. Conriquez, and Luis Coronel.Flores Griselda 'Mexillenial' Artists Open Up About Ignoring Haters, Listening to Other Genres at Billboard Latin Music Conference Billboard 24 April 2018 https://www.billboard.com/music/latin/billboard-latin-music-conference-mexillenials-panel-8377039/
Tropical
300 Prince Royce 2012.jpg Prince Royce represented one of the newer generations of bachata music. Gala Billboard Latin Music Showcase Chile 2018 - Gente de Zona - 03.jpg Gente de Zona became well-known for their tropical fusion.
For the first time since its popularity in the 1970s, salsa began to slide as bachata took over as the tropical field's most popular genre.Cobo Leila Young Bachata: The New Crossover? Billboard 13 September 2013 https://www.billboard.com/music/music-news/young-bachata-the-new-crossover-5695077/ 10 June 2024 However the salsa field still had veteran artists such Marc Anthony, Víctor Manuelle, Gilberto Santa Rosa, and La India. Anthony scored his biggest Spanish-language hit with "Vivir Mi Vida", which revived his career.Rendon Francisco How 'Vivir Mi Vida' Renewed Marc Anthony's Confidence - Pollstar News https://news.pollstar.com/2021/06/25/how-vivir-mi-vida-renewed-marc-anthonys-confidence/ Pollstar 10 June 2024 25 June 2021 In the bachata field, Romeo Santos, former lead singer of Aventura, launched his own career and became the most successful Latin artist of the decade.Flores Griselda Romeo Santos to Receive Top Latin Album of the Decade Award at 2020 Billboard Latin Music Awards https://www.billboard.com/music/latin/romeo-santos-top-latin-album-of-the-decade-award-2020-billboard-latin-music-awards-9462024/ Billboard 10 June 2024 8 October 2020 As he had done while with Aventura, he mixed bachata with contemporary genres such as R&B and collaborated with artists such Usher and Drake by having them perform bachata.Herrera Isabelia Romeo Santos Reveals Another Volume of Boundary-Crossing Bachata https://www.nytimes.com/2022/08/31/arts/music/romeo-santos-formula-vol-3-review.html 10 June 2024 The New York Times 31 August 2022 The decade saw the debut of popular bachata artists such as Prince Royce, Leslie Grace, and Karlos Rosé. They began their careers by remaking decades old English-language songs such as "Stand by Me" and "Will You Love Me Tomorrow as a bachata tune.Ross Sean Ross On Radio: Bachata Sends The Remake Right Back At'cha Billboard 5 September 2013 https://www.billboard.com/music/music-news/ross-on-radio-bachata-sends-the-remake-right-back-atcha-5687059/ 10 June 2024 Merengue music saw a comeback with the newly style "merengue mambo" led by artists such as Omega and Fuego giving it an urban feel.¿Hay un resurgir en el merengue de calle o mambo? https://hoy.com.do/hay-un-resurgir-en-el-merengue-de-calle-o-mambo/ 10 June 2024 Hoy Digital 17 September 2018 es Merengue was further popularized by Venezuelan artists such as Chino & Nacho, El Potro Álvarez, and Oscarcito. Cumbia remained popular throughout South America, namely in Argentina and Chile, with such artists such as Santa Feria and Ráfaga popularizing the cumbia villera movement.Montes Carlos "Fiebre de Cumbia": Ráfaga, Amar Azul, La Rosa y Santa Feria en Teatro Caupolicán https://www.elciudadano.com/artes-y-cultura-chile/musica-artes/fiebre-de-cumbia-rafaga-amar-azul-la-rosa-y-santa-feria-en-teatro-caupolican/01/17/ 10 June 2024 17 January 2018[Video] Ráfaga: La cumbia es mucho más respetada en Chile https://www.cooperativa.cl/noticias/magazine/festivales/antofagasta/rafaga-la-cumbia-es-mucho-mas-respetada-en-chile/2014-02-15/124323.html 10 June 2024 Cooperativa.cl 15 February 2014 Spanish Another form of tropical music that emerged in the 2010s was tropical fusion, with groups such as Gente de Zona mixing tropical music with other urbano beats.Cuban Artists Win Latin Grammy Best Song for "Patria y Vida" https://havanatimes.org/features/cuban-artists-win-latin-grammy-best-song-for-patria-y-vida/ Havana Times 19 November 2021
Urbano/reggaeton
300 J Balvin - Tranquila - Festival de Viña del Mar 2017 - HD.jpg J Balvin emerged as one of reggaeton's most popular singers throughout the decade. Ozuna-2019.jpg Ozuna became one of the pioneers of the Latin trap movement.
The most popular field in Latin music during the 2010s was the urbano movement, namely reggaeton and in the late 2010s Latin trap. Artists such as Daddy Yankee, Don Omar, and Wisin & Yandel, continued to remain relevant in the reggaeton field. Don Omar scored an international hit with "Danza Kuduro".Roiz Jessica Don Omar's 10 Best Collaborations: 'Bandolero,' 'Danza Kuduro' & More Billboard 10 February 2021 https://www.billboard.com/music/latin/don-omar-agradecido-best-collaborations-9524376/ In Colombia, J Balvin emerged as a local popular reggaeton artist and would later become an international act.For J Balvin, Dignity Is Not Negotiable https://www.thefader.com/2016/02/09/j-balvin-cover-story-interview The FADER 10 June 2024 Latin trap became popular in the urbano field with artists such as Ozuna, Bad Bunny, Sech, and De La Ghetto.Leight Elias Inside Latin Trap, the Viral Sound Too Hot for American Radio Rolling Stone 7 November 2017 https://www.rollingstone.com/music/music-features/inside-latin-trap-the-viral-sound-too-hot-for-american-radio-255923/ 10 June 2024 "Te Boté" became one of the most well-known Latin trap songs.
Latin rock/alternative
300 Zoé Bluebird Theater 08.11.11.jpg Mexican alternative rock band Zoé. Cuarteto-de-Nos.png Uruguayan pop rock band El Cuarteto de Nos
Brazilian/Portuguese
300 Michel Teló2.jpg Luan Santana no Jequitimar.jpg Michel Teló and Luan Santana popularized sertanejo music outside of its native Brazil.
Sertanejo music was popular, not only in Brazil, but also became well known outside of the county thanks to artist such as Michel Teló and Luan Santana. Teló scored an international hit with "Ai Se Eu Te Pego".Nunes Laury Michel Teló: A Voz Contagiante da Música Sertaneja Brasileira - https://musicanobrasil.com.br/michel-telo-musica-sertaneja/ 10 June 2024 pt-BR 18 March 2024 In the late 2010s, Funk carioca also became popular in Brazil.Rio De Janeiro's Top Funk Artists You Need To Know https://theculturetrip.com/south-america/brazil/articles/rio-de-janeiros-top-funk-artists-you-need-to-know Culture Trip 10 June 2024 en 9 March 2017
Best-selling records
Best-performing albums
The following is a list of the top 10 best-performing Latin albums in the United States of the 2010s, according to Billboard.Top Latin Albums https://www.billboard.com/charts/decade-end/top-latin-albums/ Billboard 30 January 2024 https://web.archive.org/web/20191203081253/https://www.billboard.com/charts/decade-end/top-latin-albums/ 3 December 2019 31 October 2019
Rank Album Artist 1 Formula, Vol. 2 Romeo Santos 2 3.0 Marc Anthony 3 Formula, Vol. 1 Romeo Santos 4 Prince Royce Prince Royce 5 Dejarte de Amar Camila 6 Odisea Ozuna 7 Sex and Love Enrique Iglesias 8 Los Dúo Juan Gabriel 9 Euphoria Enrique Iglesias 10 Mis Número 1...40 Aniversario Juan Gabriel
Best-performing songs
The following is a list of the top 10 best-performing Latin songs in the United States of the 2010s, according to Billboard.Hot Latin Songs https://www.billboard.com/charts/decade-end/hot-latin-songs/ Billboard 30 January 2024 https://web.archive.org/web/20221219170951/https://www.billboard.com/charts/decade-end/hot-latin-songs/ 19 December 2022 31 October 2019
Rank Single Artist 1 "Despacito" Luis Fonsi and Daddy Yankee featuring Justin Bieber 2 "Propuesta Indecente" Romeo Santos 3 "El Perdón" Nicky Jam and Enrique Iglesias 4 "Bailando" Enrique Iglesias featuring Descemer Bueno and Gente de Zona 5 "Mia" Bad Bunny featuring Drake 6 "Hasta el Amanecer" Nicky Jam 7 "Ginza" J Balvin 8 "Vivir Mi Vida" Marc Anthony 9 "Mi Gente" J Balvin and Willy William featuring Beyoncé 10 "Te Boté" Casper Magico, Nio Garcia, Darell, Nicky Jam, Ozuna and Bad Bunny
See also
Latin music 2010s
2010s in music
References
Category:2010s in music