2014 FIFA World Cup marketing

Marketing for the 2014 FIFA World Cup The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. Logo thumb|Unveiling of the official Brazil 2014 logo, at Johannesburg in 2010 The official logo of the competition is entitled "Inspiration", and was created by Brazilian agency Africa.https://www.fifa.com/worldcup/news/newsid=1269930/index.html https://web.archive.org/web/20100712071723/http://www.fifa.com/worldcup/news/newsid=1269930/index.html dead July 12, 2010 Re-live the Brazil 2014 Emblem Launch FIFA 7 July 2010 The design is based around a photograph of three victorious hands together raising the World Cup trophy and its yellow and green colouring is meant to represent Brazil warmly welcoming the world to their country. It was unveiled at a ceremony held during the 2010 World Cup in Johannesburg. The design was selected from the submissions of 25 Brazilian-based agencies invited to submit designs.http://archive.boston.com/ae/celebrity/articles/2010/07/10/gisele_picks_logo_shops_with_tom/ Gisele picks logo, shops with Tom Boston Globe 10 July 2010 11 July 2010 Mark Shanahan Meredith Goldstein https://web.archive.org/web/20100711000321/http://www.boston.com/ae/celebrity/articles/2010/07/10/gisele_picks_logo_shops_with_tom/ 11 July 2010 live Brazilian graphic designer Alexandre Wollner has criticised the design, suggesting that it resembles a facepalm, as well as the process through which it was chosen, which had a jury that excluded professional graphic designers.http://deportesus.terra.com/mundialdeclubes2008/interna/0,,OI4553699-EI6583.html Designer critica logo da Copa 2014: "É uma porcaria" – Terra – Esportes deportesus.terra.com.br 6 December 2013 9 July 2010 https://web.archive.org/web/20100712130017/http://terramagazine.terra.com.br/interna/0%2C%2COI4553699-EI6583%2C00-Designer%2Bcritica%2Blogo%2Bda%2BCopa%2BE%2Buma%2Bporcaria.html 2010-07-12 dead Poster FIFA also commissioned an official poster that was unveiled in January 2013 by World Cup ambassadors Ronaldo, Bebeto, Zagallo, Amarildo, Carlos Alberto Torres and Marta, all of them World Champion footballers, in a ceremony in Rio de Janeiro.http://copa2014.gov.br/pt-br/noticia/embaixadores-da-copa-do-mundo-da-fifa-2014-apresentam-cartaz-oficial Portuguese EMBAIXADORES DA COPA DO MUNDO DA FIFA 2014 APRESENTAM CARTAZ OFICIAL 30 January 2013 23 May 2013 https://web.archive.org/web/20130523042229/http://copa2014.gov.br/pt-br/noticia/embaixadores-da-copa-do-mundo-da-fifa-2014-apresentam-cartaz-oficial dead The artwork for this poster, which was created by Karen Haidinger, from Brazilian agency Crama, features a map of the country made up from the outlines of football players' legs kicking a football. In addition, the poster provides detailed drawing depicting the Brazilian culture and other features of the Brazilian nation such as the Brazil's fauna and flora.2014 Ambassadors unveil Official Poster https://www.fifa.com/worldcup/media/newsid=1998157/index.html https://web.archive.org/web/20130512221644/http://www.fifa.com/worldcup/media/newsid=1998157/index.html dead May 12, 2013 FIFA 30 January 2013 The official slogan is "All in One Rhythm" (Portuguese: "Juntos num só ritmo").Brazil 2014 slogan presented: All in one rhythm / Juntos num só ritmo https://www.fifa.com/worldcup/media/newsid=1641290/ https://web.archive.org/web/20120602051522/http://www.fifa.com/worldcup/media/newsid=1641290/ dead June 2, 2012 FIFA 30 May 2012 According to FIFA General Secretary Jérôme Valcke, the poster serves as a strong example of the country’s creativity and capability.http://english.pravda.ru/news/sports/31-01-2013/123635-fifa_world_cup_poster-0/ English FIFA releases official poster of World Cup 2014 in Brazil 31 January 2013 Mascot Fuleco The tatu-bola, an armadillo that defends itself from predators by rolling up into a ball, was chosen by FIFA in September 2012 as the official mascot from 47 designs created by six Brazilian agencies.https://www.fifa.com/worldcup/media/newsid=1701431/index.html https://web.archive.org/web/20120918005149/http://www.fifa.com/worldcup/media/newsid=1701431/index.html dead September 18, 2012 Armadillo alert: Official Mascot introduced to the world FIFA 17 September 2012 The then-unnamed mascot was first unveiled to the public during a segment of the Brazilian news show Fantástico.https://www.fifa.com/worldcup/news/newsid=1708140/index.html?cid=rssfeed&att= https://web.archive.org/web/20120927082923/http://www.fifa.com/worldcup/news/newsid=1708140/index.html?cid=rssfeed&att= dead September 27, 2012 2014 Mascot is big in Brazil An online public vote was used to determine the name in which three potential names were offered,Official Mascot Launch – Q&A https://www.fifa.com/mm/document/tournament/loc/01/70/21/55/officialmascotqa_en.pdf dead https://web.archive.org/web/20130327192321/http://www.fifa.com/mm/document/tournament/loc/01/70/21/55/officialmascotqa%5fen.pdf March 27, 2013 PDF with the winning name being announced on 25 November 2012:Fuleco é escolhido como nome do mascote da Copa de 2014 http://copadomundo.uol.com.br/noticias/redacao/2012/11/25/escolhido-nome-do-mascote-da-copa-de-2014.htm 26 November 2012 UOL Esporte 26 November 2012 São Paulo Portuguese 1.7 million people (about 48%) voted for Fuleco, ahead of Zuzeco (31%) and Amijubi (21%).https://www.fifa.com/worldcup/news/newsid=1944138/index.html https://web.archive.org/web/20121129025958/http://www.fifa.com/worldcup/news/newsid=1944138/index.html dead November 29, 2012 Fuleco wins name game FIFA 26 November 2012 The name is a portmanteau of the words "Futebol" ("Football") and "Ecologia" ("Ecology"). As well as appearing throughout the tournament, Fuleco also featured on a global promotional tour of the FIFA World Cup Trophy that visited 88 countries between September 2013 and the start of the tournament.History of the Trophy Tour https://www.fifa.com/worldcup/organisation/trophy-tour/history-of-the-trophy/index.html https://web.archive.org/web/20130915091320/http://www.fifa.com/worldcup/organisation/trophy-tour/history-of-the-trophy/index.html dead September 15, 2013 FIFA 10 September 2013 Merchandising thumb|The Caxirola is the official instrument. Globo Marcas have been appointed the master licensee by FIFA for all retail products related to the 2014 World Cup.https://www.fifa.com/worldcup/news/y=2012/m=5/news=fifa-licensing-programme-the-ball-1641074.html https://web.archive.org/web/20140606222527/http://www.fifa.com/worldcup/news/y=2012/m=5/news=fifa-licensing-programme-the-ball-1641074.html dead June 6, 2014 FIFA’s Licensing Programme on the ball 30 May 2012 FIFA A wide range of products have been produced, with the best-selling being those related to the Fuleco mascot as well as the official match ball.https://www.fifa.com/mm/document/affederation/marketing/01/63/58/98/fcc2013_marketinghighlights_merchandising_neutral.pdf https://web.archive.org/web/20131007200220/http://www.fifa.com/mm/document/affederation/marketing/01/63/58/98/fcc2013_marketinghighlights_merchandising_neutral.pdf dead October 7, 2013 Merchandising programme 30 May 2012 FIFAhttps://www.fifa.com/aboutfifa/organisation/marketing/news/newsid=2075339/ https://web.archive.org/web/20131028050341/http://www.fifa.com/aboutfifa/organisation/marketing/news/newsid=2075339/ dead October 28, 2013 Online store launched for FIFA World Cup merchandise 8 May 2013 FIFA The Caxirola, the officially recognised tournament instrument, a percussive instrument created by Brazilian musician Carlinhos Brown, can also be purchased, although its use is banned within stadiums in contrast to the prominent vuvuzela in 2010.http://msn.foxsports.com/foxsoccer/worldcup/story/brazilian-police-ban-caxirolas-from-matches-over-security-concerns-vuvuzela-051013 Police ban Brazilian vuvuzelas Fox Sports 10 May 2013Caxirola is Banned in Brazil's Games and FIFA Events http://www1.folha.uol.com.br/internacional/en/sports/2013/05/1286007-caxirola-is-banned-in-brazils-games-and-fifa-events.shtml folha.uol.com.br 21 March 2014 Additional related items include the now customary releases of an official video game (released by EA Sports for the PlayStation 3 and Xbox 360 platforms) and a sticker collection by Panini, which could also be collected in virtual form on FIFA's website.FIFA sticks with Panini and EA Sports as 2014 roll out gathers pace http://www.insideworldfootball.com/fifa/14498-fifa-sticks-with-panini-and-ea-sports-as-2014-roll-out-gathers-pace Insideworldfootball.com 17 April 2014https://www.fifa.com/worldcup/games/sticker-album/index.html https://web.archive.org/web/20140413000747/http://www.fifa.com/worldcup/games/sticker-album/index.html dead April 13, 2014 Panini Online Sticker Album 10 March 2014 FIFA Music An official song has been created for every World Cup finals since 1962. In January 2014, FIFA and Sony Music announced that the official song for the tournament will be "We Are One (Ole Ola)" by Pitbull, Jennifer Lopez and Claudia Leitte.https://www.fifa.com/worldcup/news/y=2014/m=1/news=brazilian-star-claudia-leitte-perform-with-pitbull-and-jennifer-lopez-th-2264459.html https://web.archive.org/web/20140413200631/http://www.fifa.com/worldcup/news/y=2014/m=1/news=brazilian-star-claudia-leitte-perform-with-pitbull-and-jennifer-lopez-th-2264459.html dead April 13, 2014 Brazilian star Claudia Leitte to perform with Pitbull and Jennifer Lopez on the official song for the 2014 FIFA World Cup 23 January 2014 FIFA A customized version of the song "Dare (La La La)" by Shakira, who provided the official song of the 2010 tournament, will be used as a secondary theme song.Kwesi Marcus http://nesn.com/2014/03/shakira-releases-la-la-la-official-2014-world-cup-song-video/ Shakira Releases ‘La La La,’ Official 2014 World Cup Song (Video) | World Cup NESN.com 24 March 2014 11 May 2014 11 May 2014 https://web.archive.org/web/20140511131350/http://nesn.com/2014/03/shakira-releases-la-la-la-official-2014-world-cup-song-video/ dead Sony also launched a global music contest – entitled 'SuperSong' – to select a song for the competition's official album, One Love, One Rhythm.https://www.fifa.com/worldcup/news/newsid=2224063/ https://web.archive.org/web/20131118215851/http://www.fifa.com/worldcup/news/newsid=2224063/ dead November 18, 2013 Music hopefuls invited to add to the rhythm of the 2014 FIFA World Cup 15 November 2013 FIFA The contest allowed any person to submit a song via a website, with the winning entrant to be professionally recorded by the singer Ricky Martin. In February 2014, American Elijah King was chosen with the song "Vida".https://www.fifa.com/worldcup/news/y=2014/m=2/news=american-artist-elijah-king-announced-winner-the-supersong-competition-2276990.html https://web.archive.org/web/20140413184257/http://www.fifa.com/worldcup/news/y=2014/m=2/news=american-artist-elijah-king-announced-winner-the-supersong-competition-2276990.html dead April 13, 2014 American artist Elijah King is announced winner of the SuperSong competition 10 February 2014 FIFA In March 2014, FIFA also announced the addition of an official anthem, selecting the song "Dar um Jeito (We Will Find a Way)", recorded by Avicii, Carlos Santana, Wyclef Jean and Alexandre Pires.https://www.fifa.com/worldcup/news/y=2014/m=3/news=official-anthem-the-2014-fifa-world-cuptm-performed-santana-wyclef-avici-2305218.html https://web.archive.org/web/20140413212310/http://www.fifa.com/worldcup/news/y=2014/m=3/news=official-anthem-the-2014-fifa-world-cuptm-performed-santana-wyclef-avici-2305218.html dead April 13, 2014 Official Anthem of Brazil 2014 to be performed by Santana, Wyclef, Avicii and Alexandre Pires 28 March 2014 FIFA Ball Adidas Brazuca As part of the marketing for the competition, the Local Organising Committee and Adidas arranged a competition to name the match ball to be used in the competition. Adidas Brazuca was selected by a public vote organised with over one million Brazilian football fans voting.Brazuca – an icon is born http://www.adidas-group.com/en/group/stories/brazuca-icon-born/ Adidas Adidas Group 14 June 2014 dead https://web.archive.org/web/20140702020600/http://www.adidas-group.com/en/group/stories/brazuca-icon-born/ 2 July 2014 The name Brazuca was chosen with 77.8% of the vote.Nome da bola da Copa é escolhido pela primeira vez por torcedores: Brazuca http://globoesporte.globo.com/nome-da-bola-2014/noticia/2012/09/nome-da-bola-da-copa-e-escolhido-pela-primeira-vez-pela-torcida-brazuca.html Globo Esporte 2012-09-03 Portuguese Two other voting options were given: Bossa Nova (14.6% of the vote) and Carnavalesca (7.6% of the vote). Sponsorship The sponsors of the 2014 World Cup are divided into three categories: FIFA Partners, FIFA World Cup Sponsors and National Supporters.2014 FIFA World Cup Brazil official partners https://www.fifa.com/worldcup/organisation/partners/index.html https://web.archive.org/web/20070613064434/http://www.fifa.com/worldcup/organisation/partners/index.html dead June 13, 2007 FIFA 12 January 2014 FIFA partners FIFA World Cup sponsors National supportersAdidas Coca-Cola Emirates Hyundai–Kia Sony VisaAnheuser-Busch InBev Castrol Continental McDonald's Johnson & Johnson Marfrig Yingli Solar OiApex-Brasil Garoto Centauro Banco Itaú Liberty Seguros Wiseup Fanhansa thumb|Fanhansa plane, May 2014. In the summer of 2014 (starting 16 May and thereby not just in response to the German victory) a part of the Lufthansa fleet was renamed “Fanhansa”. As a partner of the German Football Association, Lufthansa flew the national team, media representatives and football fans to Brazil.Drum Bruce Lufthansa to rename 8 aircraft "Fanhansa" for the 2014 FIFA World Cup http://worldairlinenews.com/2014/05/13/lufthansa-to-renamed-8-aircraft-fanhansa-for-the-2014-fifa-world-cup/ 15 July 2014 Ticketing FIFA forecasts a total of 3,334,524 tickets for the tournament.https://www.fifa.com/mm/document/tournament/ticketing/02/12/19/77/fwc2014-ticket-media-info-en_neutral.pdf https://web.archive.org/web/20130722001028/http://www.fifa.com/mm/document/tournament/ticketing/02/12/19/77/fwc2014-ticket-media-info-en_neutral.pdf dead July 22, 2013 Ticket media information FIFA PDF 6 December 2013 The majority of these are distributed to groups such as commercial affiliates, hospitality clients, media rights holders and VIPs. Approximately 1.1 million are to be sold directly to the general public (400,000 to Brazilian residents only, 700,000 overseas); for each individual match, 8% of the tickets are reserved for fans of a competing team.https://www.fifa.com/worldcup/news/y=2014/m=1/news=more-than-million-tickets-for-brazil-2014-requested-second-sales-phase-2267462.html https://web.archive.org/web/20140418152051/http://www.fifa.com/worldcup/news/y=2014/m=1/news=more-than-million-tickets-for-brazil-2014-requested-second-sales-phase-2267462.html dead April 18, 2014 Over 3.5 million tickets requested in second sales phase FIFA 30 January 2014 The sale of tickets to the general public has been divided into three phases and handled via FIFA's website and nominated locations in each of the host cities.https://www.fifa.com/worldcup/organisation/ticketing/ticket-information/sale-phases/index.html https://web.archive.org/web/20130722145017/http://www.fifa.com/worldcup/organisation/ticketing/ticket-information/sale-phases/index.html dead July 22, 2013 Sales phases FIFA 20 August 2013https://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2152054/index.html https://web.archive.org/web/20131017134959/http://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2152054/index.html dead October 17, 2013 FIFA Venue Ticketing Centre Locations FIFA 20 August 2013 There are four categories of tickets, with Category 4 tickets only being available to Brazilian residents. Discounted tickets are available to Brazilians aged over 60, students and those receiving Bolsa Família welfare. These, the cheapest of all tickets, were available for 30 Brazilian reals (roughly US$12.50), while the most expensive ticket of the competition on general sale is a Category 1 seat for the final that retails at US$990. In addition to individual tickets, "venue specific tickets", which give access to all matches staged in a host city (during the group stage and round of 16), and "team ticket series", which give access to all matches of a chosen team during the tournament, are also available. Tickets first went on sale on 20 August 2013 with 2.3 million tickets requested during the first 24 hours.https://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2156005/index.html https://web.archive.org/web/20130822073458/http://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2156005/index.html dead August 22, 2013 2.3 million tickets for the FIFA World Cup requested in the first 24 hours of sales FIFA 22 August 2013 By the end of this first phase of sales in October 2013, over six million requests had been received from the general public.https://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2193401/index.html https://web.archive.org/web/20131031092426/http://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2193401/index.html dead October 31, 2013 Tickets for Brazil 2014 in heavy demand FIFA 10 October 2013 As demand exceeded supply, FIFA staged a random draw to allocate tickets with a total of 889,305 tickets being allocated.https://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2218428/index.html https://web.archive.org/web/20131105211335/http://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2218428/index.html dead November 5, 2013 889,305 tickets allocated during the random selection draw for the 2014 FIFA World Cup FIFA 5 November 2013 A further 220,000 tickets issued on a first come, first served basis sold out within seven hours of being placed on sale in November 2013.https://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2220909/index.html https://web.archive.org/web/20131109083824/http://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2220909/index.html dead November 9, 2013 Second ticketing sales window now open FIFA 8 November 2013https://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2222446/index.html https://web.archive.org/web/20131112110903/http://www.fifa.com/worldcup/organisation/ticketing/news/newsid=2222446/index.html dead November 12, 2013 No more 2014 FIFA World Cup tickets available in second sale period after seven hours FIFA 11 November 2013 Following the final draw in December 2013, the second sales phase began and concluded the following month, attracting over 3.5 million applications. Any remaining tickets were then made available on a first-come, first-served basis from March 2014 onward and could also be purchased in person at designated FIFA ticketing centres.https://www.fifa.com/worldcup/news/y=2014/m=3/news=2014-fifa-world-cuptm-tickets-for-matches-sale-from-wednesday-march-12h0-2295532.html https://web.archive.org/web/20140418152056/http://www.fifa.com/worldcup/news/y=2014/m=3/news=2014-fifa-world-cuptm-tickets-for-matches-sale-from-wednesday-march-12h0-2295532.html dead April 18, 2014 Tickets for 60 matches on sale from 12 March at 12.00 CET FIFA 11 March 2014 From 15 April 2014 all remaining tickets were made available on a first-come, first-served basis.https://www.fifa.com/worldcup/news/y=2014/m=4/news=last-ticketing-sales-phase-to-open-on-15-april-at-12h00-cet-2319228.html https://web.archive.org/web/20140415030631/http://www.fifa.com/worldcup/news/y=2014/m=4/news=last-ticketing-sales-phase-to-open-on-15-april-at-12h00-cet-2319228.html dead April 15, 2014 Last ticketing sales phase to open on 15 April at 12h00 CET FIFA 14 April 2014 Despite the two oversubscribed application periods, tickets still remained available for some group stage matches as the tournament began.https://www.fifa.com/worldcup/news/y=2014/m=6/news=close-to-180-000-tickets-for-the-2014-fifa-world-cup-will-be-up-for-sa-2353399.html https://web.archive.org/web/20140603204949/http://www.fifa.com/worldcup/news/y=2014/m=6/news=close-to-180-000-tickets-for-the-2014-fifa-world-cup-will-be-up-for-sa-2353399.html dead June 3, 2014 Close to 180,000 tickets for the 2014 FIFA World Cup will be up for sale this Wednesday, 4 June FIFA 2 June 2014 References 30em Marketing Category:Sports marketing