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109 (department store)
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Japanese department store chain
February 2020
thumb|Shibuya 109
109 Ichi-maru-kyū is a department store in Shibuya, Tokyo, Japan. The store is operated by SHIBUYA109 Entertainment Corporation, a subsidiary of the Tokyu Group.
History and description
The building, located just across the street from Shibuya Station, opened in April 1979. The architect was Minoru Takeyama. Tokyu, the building's operator, designed the building as a "Fashion Community" containing small retail stores targeting the early-30s female consumer. Tokyu intended the store to compete with Seibu Department Stores, which was making inroads into the Shibuya area.Bull, Brett, "Decades as Tokyo's tower of girl power", Japan Times, January 22, 2009, p. 17.
The name of the building, 109, is a form of word play (goroawase, specifically numerical substitution) and is taken from the Japanese characters tō (meaning 10) and kyū (9) as in Tōkyū. The numbers 10 and 9 also signified the operating hours, which was 10 a.m. to 9 p.m. The interior of the building is designed to move shoppers in a loop on each floor from the elevators past various shops. A movie theater was originally planned for the top floor, but the fire department would not grant approval due to emergency-evacuation routes not meeting appropriate standards. Although originally targeted at women in their 30s, the building later became more known as a sanctuary for young women from the gyaru subculture.Nagata, Kazuaki, "Shibuya 109 eyes rebound: Fashion landmark wants to make last year's sales drop a mere blip", Japan Times, May 14, 2010, p. 7.
The original emoji set from SoftBank Mobile (as used by iOS prior to the Unicode emoji standardisation) included one for Shibuya 109, 14px|baseline| Twemoji Mozilla. As a corporate icon, it was not assigned a standard Unicode code point, but it continues to be supported by Twemoji at its location in SoftBank's Private Use Area.https://emojipedia.org/shibuya/ Shibuya Emoji Emojipedia Emojipedia Emojipedia
thumb|Shibuya 109's collaboration with Ayumi Hamasaki, April 2023
Due to its prominent location in Shibuya, the building appears in various Japanese media like anime and video games; however, since 109 is a trademarked brand, the number is usually altered.
Collaboration with Ayumi Hamasaki
In April 2023, the 109 building was used for Ayumi Hamasaki's "25th Anniversary Shibuya109 Campaign", showcasing the artist both on the tower and through participating stores.2023-03-30 デビュー25周年を迎える「浜崎あゆみ」とSHIBUYA109がコラボレーション!『ayumi hamasaki 25th Anniversary SHIBUYA109 Campaign』 - 株式会社SHIBUYA109エンタテイメント https://www.shibuya109.co.jp/news/4650/ 2023-07-15 ja Famed for being an inspiration for gyaru culture in the 2000s, Hamasaki collaborated with numerous brands for limited edition clothing, merchandise, and confectionery, along with a playlist of her music being used across the building. A ViVi representative described the event as "a perfect envisioning of Ayu's world", and "a treat for visitors, regardless of whether they're a big fan or not".2023-04-17 浜崎あゆみデビュー25周年を記念しSHIBUYA109とのコラボレーションが実現!ayuの世界観満載の空間が広がっていました…♡ https://www.vivi.tv/post337523/ 2023-07-15 vivi ja
Stores
Shibuya 109 (Shibuya, Tokyo) - April 1979
MAGNET by Shibuya 109 (Shibuya, Tokyo) - April 2018
Opened as 109-2 in April 1979, renamed to 109Men's in March 2011 before being renamed once again to its current name.April 28, 2018 Shibuya's 109 Men's gets new look with 'scramble'-overseeing rooftop, dining floor and name https://japantoday.com/category/features/lifestyle/shibuya%E2%80%99s-109-men%E2%80%99s-gets-new-look-with-scramble-overseeing-rooftop-food-floor-and-name live 2022-04-05 Japan Today en https://web.archive.org/web/20180501161618/https://japantoday.com/category/features/lifestyle/shibuya%E2%80%99s-109-men%E2%80%99s-gets-new-look-with-scramble-overseeing-rooftop-food-floor-and-name 2018-05-01
Kohrinbo 109 (Kanazawa, Ishikawa) - September 1985
109 Machida (Machida, Tokyo) - July 2002 - Closed
Shizuoka 109 (Shizuoka, Shizuoka) - October 2007
Created in March 2006 as Shibuya 109 Dreams, later recreated into the current 109.http://taf5686.269g.net/article/1610116.html 「SHIBUYA109ドリームス」静岡にオープン 2008-01-24 Japanese June 2026 InternetArchiveBot
Minatomirai 109 (Yokohama) - April 2010
Shibuya 109 Abeno (Osaka) - April 2011
References
http://www.tokyoguide.net/spot/345/ SHIBUYA109 東京ガイド 2008-01-24 Japanese https://web.archive.org/web/20071214115906/http://www.tokyoguide.net/spot/345/ 14 December 2007 live
http://shibuya109watch.com 109Watch 2008-01-24 Japanese https://web.archive.org/web/20080412233905/http://shibuya109watch.com/ 2008-04-12 usurped
http://taf5686.269g.net/ Elastic 2008-01-24 Japanese https://web.archive.org/web/20080127000101/http://taf5686.269g.net/ 27 January 2008 live
35 39 34.36 N 139 41 56.44 E region:JP-13_type:landmark title
External links
Official website en zh ja ko
109Men's ja
Kohrinbo 109 https://web.archive.org/web/20080821101218/http://www.kohrinbo109.com/ 2008-08-21 ja
109 Machida ja
Category:1979 establishments in Japan
Category:Shopping malls established in 1979
Category:Buildings and structures in Shibuya
Category:Tokyu Group
Category:Department stores of Japan
Category:Articles with unsupported Private Use Area characters