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1: Nenokkadine
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2014 film directed by Sukumar
February 2016
March 2016
1: Nenokkadine 1 Nenokkadine poster.jpg Theatrical release poster Sukumar Jeremy Zimmerman Jakka Hariprasad
yes yes
Dialogue by
Arjun Y. K.Thota Srinivas Ram AchantaGopichand AchantaAnil Sunkara Mahesh BabuKriti Sanon R. Rathnavelu Karthika Srinivas Devi Sri Prasad 14 Reels Entertainment Eros International yes 2014 1 10 177 minutes (theatrical version) 157 minutes (trimmed version) India Telugu 60–70 croreShivakumar S. 16 May 2014 Painting magic http://www.thehindu.com/todays-paper/tp-features/tp-fridayreview/painting-magic/article6013492.ece https://web.archive.org/web/20140607132025/http://www.thehindu.com/todays-paper/tp-features/tp-fridayreview/painting-magic/article6013492.ece 7 June 2014 18 January 2016 The Hindu
1: Nenokkadine (1: I am alone) is a 2014 Indian Telugu-language psychological action thriller film1 Nenuokkadine https://www.bbfc.co.uk/release/1-nenuokkadine-q29sbgvjdglvbjpwwc0zode1oda live https://archive.today/20190717090435/https://bbfc.co.uk/releases/1-nenuokkadine-film 17 July 2019 17 July 2019 British Board of Film Classification directed by Sukumar. Produced by 14 Reels Entertainment and distributed by Eros International, the film stars Mahesh Babu in the lead role alongside Kriti Sanon (in her film debut), Nassar, Pradeep Rawat and Kelly Dorji. The story follows Gautham, a rock musician suffering from schizophreniadisorder The film explains it as "integration disorder" while critics have noted that it is closer to schizophrenia. Director Sukumar explained that schizophrenia is perceived as an offensive term by most people and so he chose "integration disorder" as a more acceptable term.18 January 2014 Postmortem - 1 Nenokkadine by Sukumar https://www.idlebrain.com/movie/postmortem/1nenokkadine.html live https://web.archive.org/web/20220521112303/http://idlebrain.com/movie/postmortem/1nenokkadine.html 21 May 2022 20 May 2022 Idlebrain.com
A psychiatrist had commented that features of post-traumatic stress disorder and schizophrenia were used to create the protagonist's character in the movie.28 January 2014 A Psychiatrist' s perspective of 1 Nenokkadine movie http://www.idlebrain.com/news/today/1nenokkadine-reviewby-pavanrao.html live https://web.archive.org/web/20220520121027/http://www.idlebrain.com/news/today/1nenokkadine-reviewby-pavanrao.html 20 May 2022 20 May 2022 Idlebrain.com and missing 25 percent of his brain's grey matter, as he embarks on a quest to find his parents with the help of his girlfriend, Sameera, a journalist.
1: Nenokkadine features cinematography by R. Rathnavelu and editing by Karthika Srinivas. The music was composed by Devi Sri Prasad. Principal photography commenced in April 2012 and concluded in October 2013. Filming took place in various locations including London, Belfast, Bangkok, and Indian cities such as Hyderabad, Mumbai, Goa, Chennai, and Bangalore. Produced on a budget of ₹60–70 crore, it was the most expensive Telugu film at the time of its release.
1: Nenokkadine was released on 10 January 2014 across approximately 1,500 screens during the Sankranti festival season. The film received mixed reviews, with praise directed towards its music, cinematography, action sequences, and cast performances. However, the complexity of the screenplay and its length garnered criticism. The film eventually became a box office failure. It won three awards from eight nominations at the 4th SIIMA Awards and two awards at the 11th CineMAA Awards. Over time, the film was reevaluated and gained a cult following for its unique narrative, technical finesse and Babu's performance.Mamillapalle Nischala 2020-08-08 On Mahesh Babu’s Birthday, An Overview Of Two Of His Most Underrated Films https://www.filmcompanion.in/reviews/telugu-movies-mahesh-babu-birthday-an-overview-of-two-of-his-most-underrated-films-khaleja-1-nenokkadine 2025-02-25 Film Companion en It was also listed among Film Companion's "25 Greatest Telugu Films of the Decade."25 Greatest Telugu Films Of The Decade https://www.filmcompanion.in/fc-decades/pages/telugu.html dead https://web.archive.org/web/20191017163531/https://www.filmcompanion.in/fc-decades/pages/telugu.html 17 October 2019 2021-06-26 Film Companion
Plot
Gautham is a schizophrenicdisorder rock musician who is missing 25% of his grey matter. He hallucinates a mysterious person he believes is one of the three murderers of his parents. As a child, Gautham was convinced that he was an orphan and assumed that his parents were dead; he does not remember their names or what they looked like. At one of his concerts, Gautham sees one of the three men and chases him. Sameera, a journalist at the concert, films Gautham fighting his imaginary opponent. Gautham surrenders to the police after "killing" the man, confessing that he killed three men: one in Belfast, one in Pune, and one just now in Hyderabad. He is released from custody after Sameera broadcasts the video on television.
According to the psychiatrist, if Gautham can hallucinate a person other than the three men, he can be treated. Gautham goes to Goa on vacation. Sameera stalks him, convincing him that two people are stalking him: a journalist who wants to interview him (imaginary), and a person claiming to be his fan (real). Gautham begins to fall in love with Sameera. He saves her from a group of people trying to murder her; on an isolated island together, Gautham learns the truth behind the fourth imaginary person and writes Sameera off as a disturbed journalist. By the time he learns about Sameera's intentions, she has left for Hyderabad; Gautham pursues her. In Hyderabad, Gautham accidentally spoils Sameera's birthday plans, infuriating her.
Although he is convinced that he has made an enemy to cope with being an orphan, a mysterious person tries to kill Sameera, but Gautham saves her. Sameera learns that the mysterious person is Antonio Rosarius (one of the people behind Gautham's parents' death), a Goa-based crime boss who wants to kill her because she tried to expose the presence of hydrogen cyanide in seeds sold by Rosarius' company, AG1. Gautham meets Rosarius in the lobby of Sameera's office building. Assuming that he is an illusion, he shoots Rosarius dead. By the time Gautham realizes Rosarius is really dead, and learns that his parents were really murdered. He catches an aged taxi driver who was stalking him (another of the three men he imagined), and discovers that Rosarius, along with an NRI in London, killed his parents; his father gave a bag to the taxi driver to deliver to Gautham.
In the bag is an old Rubik's Cube, a key, and a British coin. Gautham and Sameera leave for London, where they and their driver, Gulaab Singh, escape from a murder attempt; Gautham's manager, Michael, is killed. The Rubik's Cube, when solved a certain way, reveals a safe deposit box number in which Gautham finds a preserved rice sample. After escaping another murder attempt in a parking lot, he eludes the police and the two men with Sameera and Singh's help. One of the men, a fan, seeks revenge for his father (one of the other murderers, according to the aged taxi driver), who was killed by Gautham in Belfast when he performed there. Gautham learns that the aged taxi driver he met previously is a businessman and the murderer; the person hit by the businessman's car in Gautham's presence was the actual, innocent taxi driver.
Gautham and the businessman confront each other. The businessman reveals that he and Gautham's father were also successful businessmen. Gautham's father and the businessman were best friends and worked in the same company, Sinto 1. They worked on cultivating Golden rice, a variety that could grow in any weather. When Gautham's father refused to sell it in favor of distributing it globally for free, the businessman and Rosarios killed his parents. When he refuses to tell Gautham about his parents, Gautham kills him. On his way to the airport, Gautham passes the school he had attended in his childhood and hears children singing a rhyme. It reminds him of a similar rhyme he learnt from his mother, and he remembers his way back to his house. At his house (a dilapidated villa), Gautham finds a photo of his parents, Chandrasekhar and Kalyani. He later introduces the rice variety at a global convention as "the second green revolution", and the film ends with Gautham standing in his field of golden rice.
Cast
Mahesh Babu as Gautham / Gautham Chandrashekhar
Gautham Krishna as young Gautham
Kriti Sanon as Sameera, Gautham's girlfriend
Nassar as an unnamed businessman, Chandrashekar's friend
Pradeep Rawat as Taxi Driver
Sayaji Shinde as Inspector Jaan Baasha
Kelly Dorji as Antonio Rosarius
Posani Krishna Murali as Gulaab Singh
Anand as entrepreneur Chandrashekhar, Gautham's father
Anu Hasan as Kalyani, Gautham's mother
John Kokken as Antonio Rosarius' henchman
Banerjee as Sameera's boss
Vikram Singh as Antonio Rosarius' henchman
Ravi Varma as Michael
Surya as Gautham's doctor
Srinivasa Reddy as Constable K. S. Reddy
Narsing Yadav as bus driver
Kadambari Kiran Kumar as bus conductor
Naveen Polishetty as Naveen, the taxi driver's son
Amit Tiwari as the businessman's henchman
Sophie Choudry in the item number "London Babu"
Production
Development
After completing 100% Love (2011), Sukumar began working on a psychological thriller with Mahesh Babu in mind as the protagonist because he felt that Babu had universal appeal.Rajamani Radhika 15 January 2014 Mahesh Babu agreed immediately to do 1-Nenokkadine http://www.rediff.com/movies/report/slide-show-1-mahesh-babu-agreed-immediately-to-do-1-nenokkadine-south/20140115.htm https://web.archive.org/web/20150914201027/http://www.rediff.com/movies/report/slide-show-1-mahesh-babu-agreed-immediately-to-do-1-nenokkadine-south/20140115.htm 14 September 2015 4 January 2016 Rediff Babu met Sukumar on the set of Businessman (2012) in Goa, and listened to the script for 25 minutes. Although Sukumar could not describe the story well in the noisy restaurant, Babu agreed to appear in the film within half an hour.Chowdary Y. Sunita 28 December 2013 He's the '1' http://www.thehindu.com/features/cinema/hes-the-1/article5512192.ece https://web.archive.org/web/20140703024621/http://www.thehindu.com/features/cinema/hes-the-1/article5512192.ece 3 July 2014 4 January 2016 The Hindu Sukumar worked on 1: Nenokkadine script for two months,Chowdary Y. Sunita 1 December 2013 One and only http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/one-and-only/article5409282.ece https://web.archive.org/web/20140830152014/http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/one-and-only/article5409282.ece 30 August 2014 4 January 2016 The Hindu and considered it his dream project.10 January 2014 Sukumar, Numero Uno https://www.deccanchronicle.com/140110/entertainment-tollywood/article/sukumar-numero-uno live https://web.archive.org/web/20140115041824/http://deccanchronicle.com/140110/entertainment-tollywood/article/sukumar-numero-uno 15 January 2014 4 January 2016 Deccan Chronicle
Ram Achanta, Gopichand Achanta and Anil Sunkara of 14 Reels Entertainment, who produced Babu's Dookudu (2011) and Aagadu (2014), agreed to produce 1: Nenokkadine after hearing the script. Asked about his frequent collaboration with them, Babu said that Sukumar clearly indicated the risk of budget escalation and longer production and said that he and Sukumar could be viewed as criminals if it was produced by someone else. Sunil Lulla and Andrew Hefferman were credited as co-producers, and Koti Paruchuri was its executive producer. The film, introduced on 12 February 2012 in Hyderabad,13 February 2012 Mahesh Babu — Sukumar film pooja held http://www.sify.com/movies/mahesh-babu-sukumar-film-pooja-held-news-telugu-mcnoVxfffiesi.html dead https://web.archive.org/web/20151012111305/http://www.sify.com/movies/mahesh-babu-sukumar-film-pooja-held-news-telugu-mcnoVxfffiesi.html 12 October 2015 4 January 2016 Sify received its title in May 2013.A. S. Sashidhar 31 May 2013 Mahesh Babu's new film is titled One — Nenokkadine http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-new-film-is-titled-One-Nenokkadine/articleshow/20361100.cms https://web.archive.org/web/20160104083429/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-new-film-is-titled-One-Nenokkadine/articleshow/20361100.cms 4 January 2016 4 January 2016 The Times of India
Casting
right horizontal Kajal Aggarwal (left) was initially signed as the female lead, but was replaced by Kriti Sanon (right) due to scheduling problems. 1: Nenokkadine was Sanon's debut. Kajal Aggarwal promoting Special 26.jpg 145 Smiling young woman with long dark hair, looking off to the side Kriti Sanon at Gionees Mobile phone launch.jpg 150 Smiling young woman in a red skirt
Babu agreed to be fit and healthy, since the film emphasised action scenes. He followed a 12-week Dynamic Transformation Plan (DTP) supervised by Kris Gethin, developing his abdominal muscles and losing weight.20 April 2013 Mahesh Babu's look after DTP http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-look-after-DTP/articleshow/19645991.cms https://web.archive.org/web/20141215113933/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-look-after-DTP/articleshow/19645991.cms 15 December 2014 4 January 2016 The Times of India Babu then followed a Yoda Three Training regime (Y3T), supervised by Neil Hill, further developing his muscles.Dua Aarti 1 September 2013 Workout wizard http://www.telegraphindia.com/1130901/jsp/graphiti/17292700.jsp https://web.archive.org/web/20140227210712/http://www.telegraphindia.com/1130901/jsp/graphiti/17292700.jsp 27 February 2014 4 January 2016 The Telegraph His stylist, Ashwin Malwe, said that his appearance and style would be "sophisticated and classy" in the film.A. S. Sashidhar 26 October 2013 Telugu cinema heroes bring the geeky back http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Telugu-cinema-heroes-bring-the-geeky-back/articleshow/24758690.cms https://web.archive.org/web/20160104133403/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Telugu-cinema-heroes-bring-the-geeky-back/articleshow/24758690.cms 4 January 2016 4 January 2016 The Times of India Sukumar had Babu wear eyeglasses, since the director felt that audiences tended to consider a bespectacled character to be perfectionistic and positive, and the actor's hairstyle was changed.
Tamannaah was considered for the female lead, since the producers were impressed with her performance in 100% Love.Kavirayani Suresh 26 November 2011 Tamannaah to romance Mahesh http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Tamannaah-to-romance-Mahesh/articleshow/10880351.cms https://web.archive.org/web/20160104133555/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Tamannaah-to-romance-Mahesh/articleshow/10880351.cms 4 January 2016 4 January 2016 The Times of India She declined the offer, citing scheduling conflicts,Kavirayani Suresh 28 March 2012 Tamannaah says 'no' to Mahesh and 'yes' to Pawan http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tamannaah-says-no-to-Mahesh-and-yes-to-Pawan/articleshow/12442813.cms https://web.archive.org/web/20160104135549/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Tamannaah-says-no-to-Mahesh-and-yes-to-Pawan/articleshow/12442813.cms 4 January 2016 4 January 2016 The Times of India and the Producer's Council told her not to sign for any new films until she completed her current assignments. After auditioning two actresses, Sukumar chose Kajal Aggarwal in March 2012 as the female lead.19 March 2012 Mahesh-Kajal combo returns http://www.sify.com/movies/mahesh-kajal-combo-returns-news-telugu-mdtmdyabcfgsi.html dead https://web.archive.org/web/20160104140659/http://www.sify.com/movies/mahesh-kajal-combo-returns-news-telugu-mdtmdyabcfgsi.html 4 January 2016 4 January 2016 Sify She was replaced by Kriti Sanon in October 2012, due to scheduling conflicts.A. S. Sashidhar 5 October 2012 Mahesh Babu to romance Kriti Sanon http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-romance-Kriti-Sanon/articleshow/16683552.cms https://web.archive.org/web/20150706150510/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-romance-Kriti-Sanon/articleshow/16683552.cms 6 July 2015 4 January 2016 The Times of India Sanon was signed for Heropanti (2014) after completing one shooting schedule for 1: Nenokkadine, and divided her time between the films.Udasi Harshikaa 20 May 2014 Bollywood calling for Kriti Sanon http://www.thehindu.com/features/cinema/bollywood-calling-for-kriti-sanon/article6029469.ece dead https://web.archive.org/web/20140624091427/http://www.thehindu.com/features/cinema/bollywood-calling-for-kriti-sanon/article6029469.ece 24 June 2014 4 January 2016 The Hindu Sanon, who was involved in several action scenes filmed on the sea, was apprehensive about a scene in which Babu took her from a yacht since she did not know how to swim.14 January 2014 'I was late on first day', says Kriti Sanon https://www.deccanchronicle.com/140114/entertainment-tollywood/article/%E2%80%98i-was-late-first-day%E2%80%99-says-kriti-sanon live https://web.archive.org/web/20140115034818/http://deccanchronicle.com/140114/entertainment-tollywood/article/%E2%80%98i-was-late-first-day%E2%80%99-says-kriti-sanon 15 January 2014 4 January 2016 Deccan Chronicle
Babu's seven-year-old son, Gautham Krishna, was chosen to play the younger version of the protagonist in his Telugu cinema debut.8 July 2013 Mahesh Babu's son Gautam makes his debut http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-son-Gautam-makes-his-debut/articleshow/20966620.cms https://web.archive.org/web/20160104140632/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-son-Gautam-makes-his-debut/articleshow/20966620.cms 4 January 2016 4 January 2016 The Times of India According to Sukumar, Gautham looked like the actor did as a child.24 January 2014 Director Sukumar interview http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Director-Sukumar-interview/articleshow/29307211.cms https://web.archive.org/web/20160104141910/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Director-Sukumar-interview/articleshow/29307211.cms 4 January 2016 4 January 2016 The Times of India When the director approached Babu and his wife, Namrata Shirodkar, Gautham Krishna was only six and they were apprehensive. His introduction scene was filmed silently by Peter Hein, since the boy was afraid of gunfire.Francis Christina 10 May 2014 Exclusive : Namrata talks about Mahesh Babu, her family and more http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Exclusive-Namrata-talks-about-Mahesh-Babu-her-family-and-more/articleshow/34934268.cms https://web.archive.org/web/20150429161106/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Exclusive-Namrata-talks-about-Mahesh-Babu-her-family-and-more/articleshow/34934268.cms 29 April 2015 4 January 2016 The Times of India Nassar, Pradeep Rawat, Kelly Dorji, Sayaji Shinde and Anu Hasan and Vikram Singh were cast in other supporting roles.IANS 8 July 2013 Mahesh Babu's son shoots for '1: Nenokkadine' http://www.newindianexpress.com/entertainment/telugu/Mahesh-Babus-son-shoots-for-1-Nenokkadine/2013/07/08/article1673819.ece https://web.archive.org/web/20160104141211/http://www.newindianexpress.com/entertainment/telugu/Mahesh-Babus-son-shoots-for-1-Nenokkadine/2013/07/08/article1673819.ece 4 January 2016 4 January 2016 The New Indian ExpressA. S. Sashidhar 24 October 2013 New Telugu cinema baddies on the block http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/New-Telugu-cinema-baddies-on-the-block/articleshow/24648852.cms https://web.archive.org/web/20160104141141/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/New-Telugu-cinema-baddies-on-the-block/articleshow/24648852.cms 4 January 2016 4 January 2016 The Times of India Naveen Polishetty played a supporting role as the son of Pradeep Rawat's character in the film.Mahesh Babu bowled over by 'Jathi Ratnalu': Hails Naveen Polishetty - Times of India https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/mahesh-babu-bowled-over-by-jathi-ratnalu-hails-naveen-polishetty/articleshow/81481374.cms 2021-06-25 The Times of India 13 March 2021 en
Jacqueline Fernandez was approached to perform an item number in the film, but the producers failed to make a deal and instead signed Sophie Choudry after seeing her performance in "Aala Re Aala" from Shootout at Wadala (2013). For her first Telugu song, Choudry joined the film's set in September 2013.12 September 2013 Sophie Choudry replaces Jacqueline Fernandez in 'One — Nenokkadine' item number http://www.dnaindia.com/entertainment/report-sophie-choudry-replaces-jacqueline-fernandez-in-one-nenokkadine-item-number-1887664 https://web.archive.org/web/20160104141804/http://www.dnaindia.com/entertainment/report-sophie-choudry-replaces-jacqueline-fernandez-in-one-nenokkadine-item-number-1887664 4 January 2016 4 January 2016 Daily News and Analysis Sukumar said about the item number, "It's a superstar's film and it should reach all. Item numbers are common these days, and people expect to see them. The situation was that Babu had to go to a pub to get information about the person he was looking for. So there was an occasion to put in an item number".
Crew
right horizontal Devi Sri Prasad (left) and R. Rathnavelu (right) were signed as the music composer and director of photography. Rathnavelu, who returned to Telugu cinema after a seven-year absence, compared the film's aesthetic challenges to Enthiran (2010). Devi sri prasad.jpg 150 Smiling young man in a grey jacket Rathnavelu dop.jpg 155
R. Rathnavelu, who collaborated with Sukumar on Arya (2004) and Jagadam (2007), was the film's director of photography in his return to Telugu cinema after seven years.12 March 2012 Rathnavelu to film Mahesh Babu's movie http://www.sify.com/movies/rathnavelu-to-film-mahesh-babu-s-movie-news-telugu-mdmqUEdbaeasi.html dead https://web.archive.org/web/20160104082948/http://www.sify.com/movies/rathnavelu-to-film-mahesh-babu-s-movie-news-telugu-mdmqUEdbaeasi.html 4 January 2016 4 January 2016 Sify Rathnavelu called the film "more challenging aesthetically" and compared it to Enthiran (2010), which he considered his technically toughest film.Kumari Barkha 21 January 2014 1's cinematographer https://www.deccanchronicle.com/140121/entertainment-tollywood/article/1%E2%80%99s-cinematographer live https://web.archive.org/web/20160104083104/http://www.deccanchronicle.com/140121/entertainment-tollywood/article/1%E2%80%99s-cinematographer 4 January 2016 4 January 2016 Deccan Chronicle He created the film's visual style in a week with a variety of cameras, such as Red Epic, Body Rigs, Doggies and an underwater scuba camera. For the climaxes, Rathnavelu shifted from chrome to black-and-white to full colour in synchronisation with the story's mood.Krishnamoorthy Suresh 21 January 2014 Light, camera and a lens to top it all http://www.thehindu.com/news/cities/Hyderabad/light-camera-and-a-lens-to-top-it-all/article5598196.ece https://web.archive.org/web/20140305215434/http://www.thehindu.com/news/cities/Hyderabad/light-camera-and-a-lens-to-top-it-all/article5598196.ece 5 March 2014 5 January 2016 The Hindu
Rathnavelu had to address the protagonist's mood swings and hallucinations, replicating scenes with minor differences. The film was shot in locations with a variety of climates, and new technical crews were hired in those places. Sukumar said, "We looked at world technicians and saw their work and can use whatever we learnt" and called it a "new yet learning experience" .
Sukumar's usual composer, Devi Sri Prasad, was chosen for the film's soundtrack and score in Prasad's first Babu film.4 September 2012 DSP promises unique music for Mahesh Babu film http://www.sify.com/movies/dsp-promises-unique-music-for-mahesh-babu-film-news-telugu-mjerIBiifiisi.html dead https://web.archive.org/web/20160104083159/http://www.sify.com/movies/dsp-promises-unique-music-for-mahesh-babu-film-news-telugu-mjerIBiifiisi.html 4 January 2016 4 January 2016 Sify He went through the script and discussed it with Sukumar, who felt that Prasad translated his vision in the background score. Prasad finished re-recording the film's second half in four days.19 July 2014 Mahesh Babu goes gaga over Devi Sri Prasad https://timesofindia.indiatimes.com/entertainment/telugu/music/Mahesh-Babu-goes-gaga-over-Devi-Sri-Prasad/articleshow/38670474.cms https://web.archive.org/web/20140722164338/http://timesofindia.indiatimes.com/Entertainment/Telugu/Music/Mahesh-Babu-goes-gaga-over-Devi-Sri-Prasad/articleshow/38670474.cms 22 July 2014 5 January 2016 The Times of India Eleven-year-old journalist Smrithika Thuhina's father was an associate director of the film, and Prasad emailed him the rhyme's tune with several stills from the scene; his daughter wrote the lyrics for the rhyme.Chowdary Y. Sunita 19 July 2014 Etcetera: In Tamil film http://www.thehindu.com/features/cinema/etcetera-in-tamil-film/article5617808.ece https://web.archive.org/web/20140408093551/http://www.thehindu.com/features/cinema/etcetera-in-tamil-film/article5617808.ece 8 April 2014 5 January 2016 The Hindu P. Madhusudhan Reddy was the film's audiographer.1: Nenokkadine (Telugu) 22 November 2014 Motion picture Sun Network India YouTube Clip from 00:01:05 to 00:03:30.
Peter Hein choreographed 1: Nenokkadine action sequences, and Prem Rakshith choreographed its songs.13 February 2013 Mahesh Babu impressed with Prem Rakshit http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-impressed-with-Prem-Rakshit/articleshow/18484705.cms dead https://web.archive.org/web/20160118100922/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-impressed-with-Prem-Rakshit/articleshow/18484705.cms 18 January 2016 18 January 2016 The Times of India Jakka Hari Prasad and Palnati Surya Pratap worked on the film's story, and Y. K. Arjun, Thota Srinivas and Potluri Venkateswara Rao developed the script. Jeremy Zimmerman was credited with the screenplay, assisted by Sunil Madhav. V. Srinivas Mohan was 1: Nenokkadine visual-effects producer and R. C. Kamalakannan and Adel Adili's visual-effects company, Makuta, worked on the film.December 2024 Karthika Srinivas was its chief editor, assisted by Siva Saravanan.
Filming
right vertical 1: Nenokkadine, filmed in London (top) and Belfast (bottom) for 60 days, is the first Telugu film to be shot in Belfast. London from a hot air balloon.jpg 150 Aerial view of London and the Thames Belfast Skyline (11819773124).jpg 150 Aerial view of Belfast at dusk
Principal photography began on 23 April 2012, with the filming of "Who R U?" featuring Babu and Aggarwal supervised by Prem Rakshith on a set at Annapurna Studios in Hyderabad.18 April 2012 Mahesh Babu – Kajal to start shooting soon http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-Kajal-to-start-shooting-soon/articleshow/12718206.cms live https://web.archive.org/web/20160914054549/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-Kajal-to-start-shooting-soon/articleshow/12718206.cms 14 September 2016 8 January 2016 The Times of India dmy23 April 2012 Mahesh Babu's new film goes on floors http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-new-film-goes-on-floors/articleshow/12838817.cms https://web.archive.org/web/20160108151038/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-new-film-goes-on-floors/articleshow/12838817.cms 8 January 2016 8 January 2016 The Times of India Six hundred models performed in the song, and about 2,000 people participated in the shoot. After its completion, an action sequence was filmed.25 April 2012 Mahesh Babu shoots song with 600 models http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-shoots-song-with-600-models/articleshow/12871315.cms https://web.archive.org/web/20160108151036/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-shoots-song-with-600-models/articleshow/12871315.cms 8 January 2016 8 January 2016 The Times of India The first shooting schedule wrapped up, and Babu returned to the set of Seethamma Vakitlo Sirimalle Chettu (2013).28 May 2012 Mahesh – Kajal to resume shooting from May 31 http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Kajal-to-resume-shooting-from-May-31/articleshow/13608461.cms live https://web.archive.org/web/20160914054703/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Kajal-to-resume-shooting-from-May-31/articleshow/13608461.cms 14 September 2016 8 January 2016 The Times of India dmy The second schedule began on 31 May 2012 on house and colony sets at Saradhi Studios in Hyderabad, including scenes with Babu and others.30 May 2012 Mahesh Babu resumes shooting for Sukumar's Film http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-resumes-shooting-for-Sukumars-Film/articleshow/13666580.cms https://web.archive.org/web/20160108155719/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-resumes-shooting-for-Sukumars-Film/articleshow/13666580.cms 8 January 2016 8 January 2016 The Times of India Scenes of Babu at the police station were also part of the schedule.1 June 2012 Mahesh back to shooting for Sukumar's film http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-back-to-shooting-for-Sukumars-film/articleshow/13707695.cms https://web.archive.org/web/20160108155626/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-back-to-shooting-for-Sukumars-film/articleshow/13707695.cms 8 January 2016 8 January 2016 The Times of India
Since the actor had allotted a block of time to Seethamma Vakitlo Sirimalle Chettu, 1: Nenokkadine filming was delayed. When the former neared completion, he resumed work on 1: Nenokkadine in late September 2012 in Hyderabad.Sashidhar A. S. 24 September 2012 Mahesh Babu to shoot in Goa http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-shoot-in-Goa/articleshow/16525811.cms https://web.archive.org/web/20160108155230/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-shoot-in-Goa/articleshow/16525811.cms 8 January 2016 8 January 2016 The Times of India Filming continued in Goa in mid-October, after a four-month hiatus,Sashidhar A. S. 15 October 2012 Mahesh Babu resumes shooting for Sukumar's film http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-resumes-shooting-for-Sukumars-film/articleshow/16819836.cms https://web.archive.org/web/20160108155041/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-resumes-shooting-for-Sukumars-film/articleshow/16819836.cms 8 January 2016 8 January 2016 The Times of India and a song with Babu and others was filmed in late October. The Goa schedule wrapped up on 1 November, with half the filming completed.29 October 2012 Mahesh Babu's film progressing in Goa http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-film-progressing-in-Goa/articleshow/17002214.cms live https://web.archive.org/web/20160914054728/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-film-progressing-in-Goa/articleshow/17002214.cms 14 September 2016 8 January 2016 The Times of India dmy Babu took a break to promote Seethamma Vakitlo Sirimalle Chettu, returning to the set on 23 January 2013.21 January 2013 Mahesh to resume shooting for Sukumar's film http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-to-resume-shooting-for-Sukumars-film/articleshow/18115582.cms https://web.archive.org/web/20160108155455/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-to-resume-shooting-for-Sukumars-film/articleshow/18115582.cms 8 January 2016 8 January 2016 The Times of India The next shooting schedule, which began on 18 March, lasted for three weeks.8 March 2013 Mahesh Babu to join the sets of Sukumar film http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-join-the-sets-of-Sukumar-film/articleshow/18863289.cms live https://web.archive.org/web/20160914054750/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-join-the-sets-of-Sukumar-film/articleshow/18863289.cms 14 September 2016 8 January 2016 The Times of India dmy Night scenes focusing on Babu and others were filmed in Kukatpally in mid-April.14 April 2013 Mahesh Babu-Sukumar film progressing in Hyd http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-Sukumar-film-progressing-in-Hyd/articleshow/19541289.cms https://web.archive.org/web/20160108154650/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-Sukumar-film-progressing-in-Hyd/articleshow/19541289.cms 8 January 2016 8 January 2016 The Times of India
The next schedule, which began on 18 June, filmed in London and Belfast for 60 days.11 June 2013 An Irish sojourn http://www.newindianexpress.com/entertainment/telugu/An-Irish-sojourn/2013/06/11/article1629255.ece dead https://web.archive.org/web/20160914054905/http://www.newindianexpress.com/entertainment/telugu/An-Irish-sojourn/2013/06/11/article1629255.ece 14 September 2016 8 January 2016 The New Indian Express dmy At the Causeway Pictures studio in Northern Ireland, 1: Nenokkadine was the first Telugu film shot in Belfast.8 June 2013 Mahesh Babu 1 Nenokkadine to be shot in Belfast http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-1-Nenokkadine-to-be-shot-in-Belfast/articleshow/20492815.cms https://web.archive.org/web/20160108154213/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-1-Nenokkadine-to-be-shot-in-Belfast/articleshow/20492815.cms 8 January 2016 8 January 2016 The Times of India Hollywood stunt co-ordinator Conrad Palmisano supervised stunts by Babu and others.30 June 2013 Salman Khan's stuntman working with Mahesh Babu http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Salman-Khans-stuntman-working-with-Mahesh-Babu/articleshow/18256995.cms live https://web.archive.org/web/20160914054903/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Salman-Khans-stuntman-working-with-Mahesh-Babu/articleshow/18256995.cms 14 September 2016 8 January 2016 The Times of India dmy Rathnavelu called the action scene in a London car park "one of the most satisfying" things he had ever done. The scene takes place during a power failure, with the headlights of motorcycles chasing the protagonist the only sources of light. To film the scene, Rathnavelu used LED lamps and three torchlights; smoke was pumped into the air to create a backdrop.24 November 2015 Interview with R. Rathnavelu http://www.idlebrain.com/celeb/interview/rathnavelu.html https://web.archive.org/web/20151125040811/http://www.idlebrain.com/celeb/interview/rathnavelu.html 25 November 2015 25 November 2015 Idlebrain.com When scenes were filmed on one of London's three main bridges, traffic was stopped on both sides of the bridge for more than eight hours.Krishnamoorthy Suresh 10 January 2014 The 'Prince' is all set to hold court http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/the-prince-is-all-set-to-hold-court/article5561014.ece https://web.archive.org/web/20160117170523/http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/the-prince-is-all-set-to-hold-court/article5561014.ece 17 January 2016 17 January 2016 The Hindu
After London, filming continued in Bangkok in August 201326 August 2013 Mahesh Babu's One to be shot in Bangkok http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-One-to-be-shot-in-Bangkok/articleshow/22064228.cms https://web.archive.org/web/20160108153341/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-One-to-be-shot-in-Bangkok/articleshow/22064228.cms 8 January 2016 8 January 2016 The Times of India and in Hyderabad in September; some scenes were filmed in and near Banjara Hills.8 September 2013 Mahesh Babu's 1 shoot progressing in Hyd http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-1-shoot-progressing-in-Hyd/articleshow/22414716.cms https://web.archive.org/web/20160108153444/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-1-shoot-progressing-in-Hyd/articleshow/22414716.cms 8 January 2016 8 January 2016 The Times of India The last shooting schedule began in Bangkok in early October 2013, with action scenes supervised by Peter Hein.5 October 2013 Mahesh Babu's One progressing in Bangkok http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-One-progressing-in-Bangkok/articleshow/23575817.cms live https://web.archive.org/web/20160914054902/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-One-progressing-in-Bangkok/articleshow/23575817.cms 14 September 2016 8 January 2016 The Times of India dmy The remaining dialogue scenes were filmed in Bangalore in mid-October 2013.15 October 2013 Mahesh Babu to shoot in Bangalore http://timesofindia.indiatimes.com/entertainment/kannada/movies/news/Mahesh-Babu-to-shoot-in-Bangalore/articleshow/24193742.cms https://web.archive.org/web/20160108153029/http://timesofindia.indiatimes.com/entertainment/kannada/movies/news/Mahesh-Babu-to-shoot-in-Bangalore/articleshow/24193742.cms 8 January 2016 8 January 2016 The Times of India They were finished by late November, and the last song was filmed in Mumbai.25 November 2013 Mahesh Babu's One to be shot in Mumbai http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-One-to-be-shot-in-Mumbai/articleshow/26362613.cms https://web.archive.org/web/20160108153030/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-One-to-be-shot-in-Mumbai/articleshow/26362613.cms 8 January 2016 8 January 2016 The Times of India Principal photography wrapped in late December 2013.December 2024
Music
1: Nenokkadine (soundtrack album)
The film's five-song soundtrack was composed by Sukumar's usual collaborator Devi Sri Prasad, with lyrics by Chandrabose.One Nenokkadine — Jukebox 20 December 2013 Soundtrack Lahari Music India YouTube Lahari Music acquired its marketing rights for 1 crore, which is a record for a Telugu film.Prasad S. Shyam 30 November 2013 Bangalore company pays a bomb for Mahesh Babu's film http://timesofindia.indiatimes.com/entertainment/kannada/movies/news/Bangalore-company-pays-a-bomb-for-Mahesh-Babus-film/articleshow/27234794.cms dead https://web.archive.org/web/20160118095427/http://timesofindia.indiatimes.com/entertainment/kannada/movies/news/Bangalore-company-pays-a-bomb-for-Mahesh-Babus-film/articleshow/27234794.cms 18 January 2016 18 January 2016 The Times of India The soundtrack album was released on 21 December 2013 with a promotional event at Shilpakala Vedika in Hyderabad.2013-12-22 Mahesh's One: Nenokkadine audio launched https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/maheshs-one-nenokkadine-audio-launched/articleshow/27672973.cms live https://web.archive.org/web/20160225021035/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/maheshs-one-nenokkadine-audio-launched/articleshow/27672973.cms 2016-02-25 2024-12-09 The Times of India 0971-8257 The event, watched by 14,500 people, was shown live in 24 theatres across Andhra Pradesh and Telangana and was the first Indian soundtrack release event shown live in theatres.2013-12-06 Mahesh Babu's One audio live telecast theaters https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/mahesh-babus-one-audio-live-telecast-theaters/articleshow/26954033.cms live https://web.archive.org/web/20241209074428/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/mahesh-babus-one-audio-live-telecast-theaters/articleshow/26954033.cms 2024-12-09 2024-12-09 The Times of India 0971-82572013-12-21 Competition politics at Mahesh Babu's '1 Nenokkadine' audio https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/competition-politics-mahesh-babus-1-nenokkadine-audio/articleshow/27649693.cms live https://web.archive.org/web/20241209074544/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/competition-politics-mahesh-babus-1-nenokkadine-audio/articleshow/27649693.cms 2024-12-09 2024-12-09 The Times of India 0971-8257 The audio received a positive response from critics.1 Nenokkadine (Music review), Telugu – Devi Sri Prasad by Milliblog! https://milliblog.com/2013/12/26/1-nenokkadine-music-review-telugu-devi-sri-prasad/ live https://web.archive.org/web/20210901104447/https://milliblog.com/2013/12/26/1-nenokkadine-music-review-telugu-devi-sri-prasad/ 1 September 2021 2021-09-01Mahesh Babu's 1 Nenokkadine audio review https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/mahesh-babus-1-nenokkadine-audio-review/articleshow/27975575.cms live https://web.archive.org/web/20210901104441/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/mahesh-babus-1-nenokkadine-audio-review/articleshow/27975575.cms 1 September 2021 2021-09-01 The Times of India en
Release
1: Nenokkadine was released globally on 10 January 2014 on about 1,500 screens, around the same time as Yevadu (which was released two days later).5 January 2014 It's a win-win Sankranti deal for Mahesh, Ram Charan http://timesofindia.indiatimes.com/city/hyderabad/Its-a-win-win-Sankranti-deal-for-Mahesh-Ram-Charan/articleshow/28419489.cms dead https://web.archive.org/web/20160117170800/http://timesofindia.indiatimes.com/city/hyderabad/Its-a-win-win-Sankranti-deal-for-Mahesh-Ram-Charan/articleshow/28419489.cms 17 January 2016 17 January 2016 The Times of India The film was Babu's third consecutive release during the Makar Sankranti festival season, following Businessman in 2012 and Seethamma Vakitlo Sirimalle Chettu in 2013.Chowdary Y. Sunita 4 January 2014 Entertainment overload http://www.thehindu.com/features/cinema/entertainment-overload/article5538788.ece https://web.archive.org/web/20140213000747/http://www.thehindu.com/features/cinema/entertainment-overload/article5538788.ece 13 February 2014 17 January 2016 The Hindu Eros International acquired its global distribution rights for 72 crore, and it was released and distributed by 14 Reels Entertainment.Kavirayani Suresh 4 December 2013 Mahesh Babu's Rs 72 crore break https://www.deccanchronicle.com/131204/entertainment-tollywood/article/mahesh-babus-rs-72-crore-break live https://web.archive.org/web/20140220042306/http://www.deccanchronicle.com/131204/entertainment-tollywood/article/mahesh-babus-rs-72-crore-break 20 February 2014 17 January 2016 Deccan Chronicle 1: Nenokkadine was released on 900 screens across Andhra Pradesh and Telangana. Including multiplexes, 108 screens were booked in HyderabadDecember 2024 and there were 600 screenings on the film's release day.4 January 2014 Mahesh Babu's 1 to have 600 shows http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-1-to-have-600-shows/articleshow/28381376.cms dead https://web.archive.org/web/20160117171237/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-1-to-have-600-shows/articleshow/28381376.cms 17 January 2016 17 January 2016 The Times of India It broke the record held by Attarintiki Daredi (2013), which had been released on 100 screens in Hyderabad.December 2024 14 Reels Entertainment released the film in Auro 11.1 cinema audio format, supported by Barco.24 December 2013 Mahesh Babu's 1 (Nenokkadine) Releasing in Auro 11.1 by Barco http://www.telegraphindia.com/pressrelease/prnw/enin201312245887_indiapublic.html https://web.archive.org/web/20160130104014/http://www.telegraphindia.com/pressrelease/prnw/enin201312245887_indiapublic.html 30 January 2016 30 January 2016 The Telegraph
Karnataka distribution rights were sold to RNR Films, who had distributed Dookudu in the state, for 45 crore.December 2024 1: Nenokkadine was released on about 200 screens overseas, a record for a Telugu film.11 November 2013 Mahesh's 1-Nenokkadine on target for Sankranthi http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Maheshs-1-Nenokkadine-on-target-for-Sankranthi/articleshow/25602083.cms dead https://web.archive.org/web/20160117171558/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Maheshs-1-Nenokkadine-on-target-for-Sankranthi/articleshow/25602083.cms 17 January 2016 17 January 2016 The Times of India In addition to the United States and the United Kingdom, the film was released in Australia, the Netherlands, Switzerland, Malaysia and Germany; it was the first Telugu film released in Ukraine.Seshagiri Sangeetha 4 January 2014 '1 Nenokkadine' Gets 'U/A' Certificate; Mahesh Babu Starrer Set for Massive Release on 10 January http://www.ibtimes.co.in/0391-nenokkadine039-gets-039u-a039-certificate-mahesh-babu-starrer-set-for-massive-release-on-10-january-533190 https://web.archive.org/web/20160117170958/http://www.ibtimes.co.in/0391-nenokkadine039-gets-039u-a039-certificate-mahesh-babu-starrer-set-for-massive-release-on-10-january-533190 17 January 2016 17 January 2016 International Business Times India When reaction to the film's length was mixed, the producers reduced its running time from 169 to 149 minutes.Pasupulate Karthik 11 January 2014 Mahesh's Nenokkadine trimmed by 20 minutes http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Maheshs-Nenokkadine-trimmed-by-20-minutes/articleshow/28678548.cms dead https://web.archive.org/web/20160117171647/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Maheshs-Nenokkadine-trimmed-by-20-minutes/articleshow/28678548.cms 17 January 2016 17 January 2016 The Times of India The film was dubbed in Hindi as 1: Ek Ka Dum.2 May 2014 Mahesh Babu, Kriti Sanon starrer 1 Nenokkadine to be dubbed in Hindi http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-Kriti-Sanon-starrer-1-Nenokkadine-to-be-dubbed-in-Hindi/articleshow/34534974.cms dead https://web.archive.org/web/20160117171841/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-Kriti-Sanon-starrer-1-Nenokkadine-to-be-dubbed-in-Hindi/articleshow/34534974.cms 17 January 2016 17 January 2016 The Times of India
Marketing
A mobile app was released on 27 November 2013 on Google Play, and later on iOS; 1: Nenokkadine first look, posters, video promos and other promotional material were released through the app. On 21 December 2013, users could download the film's soundtrack and purchase bulk pre-release tickets.King Vincent 27 November 2013 'Nenokkadine' at your finger tips https://www.deccanchronicle.com/131209/entertainment-tollywood/article/nenokkadine-your-finger-tips live https://web.archive.org/web/20140220105556/http://www.deccanchronicle.com/131209/entertainment-tollywood/article/nenokkadine-your-finger-tips 20 February 2014 18 January 2016 Deccan Chronicle Its digital-media marketing was handled by Sharath Chandra, Anurag and Rohita of First Show Digital. The digital campaign placed third at the 2014 Indian Digital Media Awards in Mumbai, surpassing that for Krrish 3. It accounted for 15 percent of total promotional activity, influencing the sale of 7,500 tickets on the film's release day. 1: Nenokkadine YouTube channel had 12 million views; on Facebook its page received 130 million views, reaching 40 million users and engaging 3.9 million people.King Vincent 10 January 2014 When promos beat a film https://www.deccanchronicle.com/140610/entertainment-tollywood/article/when-promos-beat-film live https://web.archive.org/web/20150208054002/http://www.deccanchronicle.com/140610/entertainment-tollywood/article/when-promos-beat-film 8 February 2015 18 January 2016 Deccan Chronicle
The film's audio teaser was released on 17 December 2013, a few days before the audio launch.December 2024 The theatrical trailer of the movie was released on 25 December 2013.December 2024 South Indian actress Samantha Ruth Prabhu found a poster of Sanon crawling behind Babu "regressive", triggering a backlash on Facebook and Twitter from Babu's fans.21 August 2014 Mahesh Babu's fans attack Samantha http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Mahesh-Babus-fans-attack-Samantha/articleshow/40572238.cms dead https://web.archive.org/web/20160118102340/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Mahesh-Babus-fans-attack-Samantha/articleshow/40572238.cms 18 January 2016 18 January 2016 The Times of India Actor Siddharth and filmmaker Sekhar Kammula shared her view, receiving a similar response,18 December 2013 Mahesh Babu's fans attack Samantha, Sid http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-fans-attack-Samantha-Sid/articleshow/27576545.cms https://web.archive.org/web/20141205052426/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babus-fans-attack-Samantha-Sid/articleshow/27576545.cms 5 December 2014 18 January 2016 The Times of IndiaPasupulate Karthik 27 December 2013 Sekhar Kammula faces flak for backing Samantha http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sekhar-Kammula-faces-flak-for-backing-Samantha/articleshow/28012823.cms dead https://web.archive.org/web/20160118102718/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sekhar-Kammula-faces-flak-for-backing-Samantha/articleshow/28012823.cms 18 January 2016 18 January 2016 The Times of India and filmmaker Pritish Nandy said that the poster was "gross" and "regressive". Sukumar later removed that sequence from the film to avoid further issues, although the Central Board of Film Certification did not object to its inclusion.Mohan Manasa 22 January 2014 'Only Mahesh Could've Carried This Movie' http://www.newindianexpress.com/entertainment/telugu/Only-Mahesh-Couldve-Carried-This-Movie/2014/01/22/article2012507.ece https://web.archive.org/web/20140122091356/http://www.newindianexpress.com/entertainment/telugu/Only-Mahesh-Couldve-Carried-This-Movie/2014/01/22/article2012507.ece 22 January 2014 18 January 2016 The New Indian Express
Home media
1: Nenokkadine had its global television premiere on 8 June 2014 on Gemini TV,3 June 2014 Mahesh Babu's 1-Nenokkadine to be aired on TV on June 8 http://timesofindia.indiatimes.com/tv/news/telugu/Mahesh-Babus-1-Nenokkadine-to-be-aired-on-TV-on-June-8/articleshow/36006135.cms dead https://web.archive.org/web/20160130112058/http://timesofindia.indiatimes.com/tv/news/telugu/Mahesh-Babus-1-Nenokkadine-to-be-aired-on-TV-on-June-8/articleshow/36006135.cms 30 January 2016 30 January 2016 The Times of India with a TRP rating of 7.32.24 July 2014 Shocking : Pandavulu Pandavulu Thummeda gets better TRP than Mahesh Babu's 1 Nenokkadine http://timesofindia.indiatimes.com/tv/news/telugu/Shocking-Pandavulu-Pandavulu-Thummeda-gets-better-TRP-than-Mahesh-Babus-1-Nenokkadine/articleshow/38976342.cms dead https://web.archive.org/web/20150618132705/http://timesofindia.indiatimes.com/tv/news/telugu/Shocking-Pandavulu-Pandavulu-Thummeda-gets-better-TRP-than-Mahesh-Babus-1-Nenokkadine/articleshow/38976342.cms 18 June 2015 30 January 2016 The Times of India
Reception
Critical response
The movie received generally mixed reviews from critics.2018-05-29 Director Sukumar's next is a crime thriller starring Mahesh Babu https://www.thenewsminute.com/article/director-sukumars-next-crime-thriller-starring-mahesh-babu-82119 live https://web.archive.org/web/20210511045439/https://www.thenewsminute.com/article/director-sukumars-next-crime-thriller-starring-mahesh-babu-82119 11 May 2021 2021-02-09 The News Minute en2014-01-15 Box Office Collections of Mahesh Babu's 'Nenokkadine' and Ram Charan's 'Yevadu' https://www.deccanchronicle.com/140115/entertainment-tollywood/article/box-office-collections-mahesh-babus-nenokkadine-and-ram live https://web.archive.org/web/20210210093945/https://www.deccanchronicle.com/140115/entertainment-tollywood/article/box-office-collections-mahesh-babus-nenokkadine-and-ram 10 February 2021 2021-02-09 Deccan Chronicle en According to The New Indian Express, its audience was "gripped through the whole film, but not for the right reasons": "Ending with a heralding of a second 'Green Revolution' and carrying on a legacy that aims at a food Utopia, you wish the movie continued with the schizophrenia and ended in an asylum".11 January 2014 '1' Nenokkadine Has you Gripped but not for Right Reasons http://www.newindianexpress.com/entertainment/reviews/%E2%80%981-Nenokkadine-Has-you-Gripped-but-not-for-Right-Reasons/2014/01/11/article1994821.ece https://web.archive.org/web/20140807030104/http://www.newindianexpress.com/entertainment/reviews/%E2%80%981-Nenokkadine-Has-you-Gripped-but-not-for-Right-Reasons/2014/01/11/article1994821.ece 7 August 2014 3 January 2016 The New Indian Express Karthik Pasupulate of The Times of India gave the film three out of five stars: "The [Telugu cinema] format of six songs, five fights and loads of entertainment and melodrama makes it impossible to respectably adapt racy Hollywood styled suspense thrillers".Pasupulate Karthik 10 January 2014 1 Nenokkadine Movie Review https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/1-Nenokkadine/movie-review/28646546.cms https://web.archive.org/web/20140120170157/http://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/1-nenokkadine/movie-review/28646546.cms 20 January 2014 3 January 2016 The Times of India 3 5 Radhika Rajamani of Rediff called the film "inordinately long, with repetitive scenes and slow and sluggish narration", and a "sense of ennui set in after a point"; however, Rajamani praised the lead actors' performances.Rajamani Radhika 18 July 2014 The 5 WORST Telugu Movies of 2014 so far http://www.rediff.com/movies/report/slide-show-1-the-5-worst-telugu-movies-of-2014-so-far-south/20140718.htm https://web.archive.org/web/20150119234933/http://www.rediff.com/movies/report/slide-show-1-the-5-worst-telugu-movies-of-2014-so-far-south/20140718.htm 19 January 2015 3 January 2016 Rediff Sify gave the film 2.75 out of five stars: "In 1 Nenokkadine, individual sequences are cool but the same cannot be said if we see it in totality. Apart from Mahesh Babu's stunning performance, the drive of the film is completely off the track. It disappoints."10 January 2014 Review : 1 Nenokkadine http://www.sify.com/movies/1-nenokkadine-review-telugu-pcmbhTjiijgch.html https://web.archive.org/web/20150706150855/http://www.sify.com/movies/1-nenokkadine-review-telugu-pcmbhTjiijgch.html 6 July 2015 3 January 2016 Sify 3 5 2.75 stars on a 5 point scale Suresh Kavirayani of Deccan Chronicle gave the film 2.5 out of five stars: "To say it in a line, the film falls short of expectations and disappoints film goers, especially the fans of Mahesh Babu". Kavirayani called Rathnavelu's cinematography its "saving grace", praising the lead pair's performances.Kavirayani Suresh 12 January 2014 Movie Review: Mahesh Babu's '1-Nenokkadine' https://www.deccanchronicle.com/140110/entertainment-movie-reviews/article/movie-review-mahesh-babus-1-nenokkadine live https://web.archive.org/web/20150330194949/http://www.deccanchronicle.com/140110/entertainment-movie-reviews/article/movie-review-mahesh-babus-1-nenokkadine 30 March 2015 3 January 2016 Deccan Chronicle 2.5 5
Sangeetha Devi Dundoo of The Hindu wrote, "How often do we get to watch a Telugu film where the audience, along with the protagonist and supporting characters, is also required to think and distinguish between events unfolding in real and imaginary spaces?" and called 1 Nenokkadine a "visually stunning" film.Devi Dundoo Sangeetha 10 January 2014 1-Nenokkadine: Games the mind can play http://www.thehindu.com/features/cinema/cinema-reviews/1nenokkadine-games-the-mind-can-play/article5562253.ece https://web.archive.org/web/20150706151139/http://www.thehindu.com/features/cinema/cinema-reviews/1nenokkadine-games-the-mind-can-play/article5562253.ece 6 July 2015 3 January 2016 The Hindu Sridhar Vivan of Bangalore Mirror gave the film 3.5 out of five stars: "As the film tries out a refined or reformed revenge saga, it needs to be seen whether 1 Nenokkadine works at the box office. If it does, it is a good sign for Telugu cinema".Vivan Sridhar 10 January 2014 Movie Review : 1 Nenokkadine https://bangaloremirror.indiatimes.com/entertainment/reviews/Movie-review-1-Nenokkadine/articleshow/28648633.cms live https://web.archive.org/web/20140318132649/http://www.bangaloremirror.com/entertainment/reviews/Movie-review-1-Nenokkadine/articleshow/28648633.cms 18 March 2014 3 January 2016 Bangalore Mirror 3.5 5 A. S. Sashidhar of The Times of India wrote, "The first half of 1: Nenokkadine is good and will keep you wanting for more. The story has a few interesting twists and turns, in the second half too to keep the audience glued to the screen", and Sukumar "should be commended for superb attempt in choosing to make a film that has not been explored in Telugu movies".A. S. Sashidhar 10 January 2014 One – Nenokkadine Telugu movie review highlights http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/One-Nenokkadine-Telugu-movie-review-highlights/articleshow/28631278.cms https://web.archive.org/web/20150706151453/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/One-Nenokkadine-Telugu-movie-review-highlights/articleshow/28631278.cms 6 July 2015 3 January 2016 The Times of India
Accolades
Ceremony Category Nominee Result Ref. Reference(s)62nd Filmfare Awards SouthFilmfare Award for Best Female Playback Singer – TeluguNeha Bhasin(for "Aww Tuzo Mogh Korta")3 June 2015 Nominations for the 62nd Britannia Filmfare Awards (South) http://www.filmfare.com/features/nominations-for-the-62nd-britannia-filmfare-awards-south-9405-2.html https://web.archive.org/web/20150604025851/http://www.filmfare.com/features/nominations-for-the-62nd-britannia-filmfare-awards-south-9405-2.html 4 June 2015 30 January 2016 Filmfare27 June 2015 Winners list: 62nd Britannia Filmfare Awards (South) http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-62nd-Britannia-Filmfare-Awards-South/articleshow/47836755.cms dead https://web.archive.org/web/20150627012915/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-62nd-Britannia-Filmfare-Awards-South/articleshow/47836755.cms 27 June 2015 30 January 2016 The Times of India4th South Indian International Movie AwardsSIIMA Award for Best Actor (Telugu)Mahesh Babu16 June 2015 SIIMA 2015 nominations http://siima.in/nominees-2015.php https://web.archive.org/web/20150616095000/http://siima.in/nominees-2015.php 16 June 2015 30 January 2016 siima.inH. Hooli Shekhar 11 August 2015 SIIMA Awards 2015: 'Manam' Tops Telugu Winners List, Beating 'Race Gurram', '1: Nenokkadine' http://www.ibtimes.co.in/siima-awards-2015-manam-tops-telugu-winners-list-beating-race-gurram-1-nenokkadine-642543 https://web.archive.org/web/20150811144425/http://www.ibtimes.co.in/siima-awards-2015-manam-tops-telugu-winners-list-beating-race-gurram-1-nenokkadine-642543 11 August 2015 30 January 2016 International Business Times IndiaSIIMA Award for Best Cinematographer (Telugu)R. RathnaveluBest Dance Choreographer – TeluguPrem Rakshith(for "You're My Love")Best Fight Choreographer – TeluguPeter HeinBest Music Director (Telugu)Devi Sri PrasadBest Male Playback Singer (Telugu)Devi Sri Prasad(for "Who R U?")Best Female Playback Singer (Telugu)Neha Bhasin(for "Aww Tuzo Mogh Korta")Best Female Debut (Telugu)Kriti Sanon11th CineMAA AwardsBest Actor (Jury)Mahesh Babu27 July 2015 CineMAA Awards 2015 – Lifetime Achievement To Superstar Krishna http://maatv.com/maanews/cinemaa-awards-2015---lifetime-achievement-to-superstar-krishna live https://web.archive.org/web/20150821011601/http://maatv.com/maanews/cinemaa-awards-2015---lifetime-achievement-to-superstar-krishna 21 August 2015 30 January 2016 MAA TV dmySpecial Music AwardDevi Sri Prasad13th Santosham Film AwardsBig FM Music AwardDevi Sri PrasadSantosham 13th Anniversary Awards 2015 function – Telugu cinema news http://www.idlebrain.com/news/functions1/santoshamawards-2015.html live https://web.archive.org/web/20170407061509/http://www.idlebrain.com/news/functions1/santoshamawards-2015.html 7 April 2017 2021-01-27 idlebrain.com
Notes
30em
References
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External links
Category:2014 Telugu-language films
Category:2014 Indian films
Category:2014 action thriller films
Category:2014 psychological thriller films
Category:2014 films
Category:Indian action thriller films
Category:Indian psychological thriller films
Category:Indian films about revenge
Category:Films scored by Devi Sri Prasad
Category:Films directed by Sukumar
Category:Films shot in Bangkok
Category:Films shot in London
Category:Indian nonlinear narrative films
Category:Indian avant-garde and experimental films
Category:2010s avant-garde and experimental films