(Not) The Love of My Life

(Not) The Love of My Life single Yuna Rouge 22 August 2019 Pop 3:37 Verve Forecast Records, UMG Recordings Yunalis Zarai, Alexandra Govere, Robin Hannibal Robin Hannibal Yuna Pink Youth 2019 Castaway 2019 single ewt8ZZxdZgw "(Not) The Love of My Life" "(Not) The Love of My Life" is a song by Malaysian singer-songwriter Yuna, released as the fourth single from her fourth international album (her seventh overall), Rouge. The song was co-written by Yuna, Alexandra Govere and Robin Hannibal and released on August 22, 2019 by Verve Forecast Records.Yuna releases captivating music video for '(Not) The Love Of My Life' – watch https://www.bandwagon.asia/articles/yuna-releases-captivating-music-video-for-not-the-love-of-my-life-watch Valerie Yuam 22 August 2019 BandWagon Asia 23 August 2019Yuna Gives Us Bollywood Glamour In '(Not) The Love Of My Life' Soulbounce (August 22, 2019). Retrieved on August 24, 2019.Yuna Tampil Elemen Tradisional India Dalam Video Muzik Terbaru https://web.archive.org/web/20190824025514/https://suara.tv/23/08/2019/yuna-tampil-elemen-tradisional-india-dalam-video-muzik-terbaru/ 2019-08-24 Suara TV (23 August 2019). Retrieved on August 24, 2019. It samples the 1981 song, "Mensaje De Dios (Message from God)" by jazz pianist Rodney Franklin.https://www.whosampled.com/sample/662669/Yuna-(Not)-the-Love-of-My-Life-Rodney-Franklin-Mensaje-De-Dios-(Message-From-God)/ Yuna's '(Not) the Love of My Life' sample of Rodney Franklin's 'Mensaje De Dios (Message from God)' WhoSampled August 19, 2023 Music video ""(Not) The Love Of My Life" tells a story of a bride in the midst of getting ready for her wedding but is second guessing her decision to settle down. I went back to Malaysia and wanted to collaborate again with my friend and traditional Indian choreographer Harshini Sukumaran whom I've worked with in the "Forevermore" music video. Yuna on the making of "(Not) The Love Of My Life"Yuna Tells The Story Of An Unsure Bride In Her Self-Directed '(Not) The Love Of My Life' Video https://uproxx.com/pop/yuna-not-the-love-of-my-life-video-rouge/ Derrick Rossignol 22 August 2019 UPROXX 24 August 2019 The official video for "(Not) The Love of My Life" was premiered on Yuna's official YouTube and Vevo account on 22 August 2019. The video features Bollywood-theme with Yuna herself served as a director.Afiq Ariffin (23 August 2019). Yuna pakai persalinan kaum India dalam video muzik terbaharunya Astro Awani. Retrieved on 23 August 2019. In the video, Yuna wears Indian costumes and traditional folk jewelry from head to toe.Shaad D'Souza (August 22, 2019). Watch Yuna's gorgeous, self-directed video for "(Not) The Love of My Life" The Fader. Retrieved on August 23, 2019. The video also marks Yuna's second collaboration with Indian traditional choreographer, Harshini Sukumaran after "Forevermore".Kamaruddin Razal (23 August 2019). Cantik! Yuna Sarung Busana Kaum India Dalam Muzik Video Terbaru! https://web.archive.org/web/20190824013453/http://www.gempak.com/artikel/23555/cantik-yuna-sarung-busana-kaum-india-dalam-muzik-video-terbaru 2019-08-24 Astro Gempak. Retrieved on August 24, 2019. Critical reception In a retrospective review of Rouge, Skylar de Paul from The Daily Californian said: "(Not) The Love of My Life" continues following Yuna's emotional growth. Each lyric is enunciated like spoken word, showing she wants to make her message clear: The person she's singing to is not really "the one"".https://www.dailycal.org/2019/07/19/yunas-rouge-review/ Yuna's 'Rouge' is sophisticated story of empowerment, reflection, class Skylar de Paul 19 July 2019 The Daily Californian 20 July 2019 Adriane Pontecorvo from PopMatters described the song "has gorgeous color to its melody, in no small part due to Yuna's dulcet scorn".https://www.popmatters.com/yuna-rouge-review-2639168765.html?rebelltitem=1#rebelltitem1 Yuna Embraces Her Global Pop Superstar Status on 'Rouge' Adriane Pontecorvo 12 July 2019 PopMatters 13 July 2019 Release history CountryDateFormatLabelMalaysia22 August 2019Digital downloadDigital streaming(Not) The Love of My Life - Single by Yuna https://open.spotify.com/album/1xyfMKTdotUdGmnC5B5lUD 22 August 2019 Spotify 24 August 2019Verve Forecast Records References Category:2019 singles Category:2019 songs Category:Yuna (singer) songs Category:Songs written by Yuna (singer) Category:Songs written by Robin Hannibal Category:Songs written by Shungudzo