1-Up Studio

Japanese video game developer July 2025 1-Up Studio Inc. 1-UP Studio Logo.svg Logo used since 2013 KANDA SQUARE 2023-05-18.jpg Headquarters in Chiyoda, Tokyo 1-UPスタジオ株式会社 ja 1-Up Sutajio Kabushiki gaisha Brownie Brown Inc. (2000–2013) Subsidiary Video games 2000 06 30 in Tokyo, Japan Shinichi Kameoka Kouji Tsuda Kanda Square, 2-2-1 Kandanishiki-cho Chiyoda, Tokyo Japan Gen Kadoi (President) 102 2026 Nintendo https://1-up-studio.jp/ 会社概要 1-UP Studio Inc. https://1-up-studio.jp/company/outline.html 2023-05-23 1-up-studio.jp 2019-11-26 https://web.archive.org/web/20191126180726/https://1-up-studio.jp/company/outline.html live会社の沿革 1-UP Studio Inc. https://1-up-studio.jp/company/history.html 2020-07-20 1-up-studio.jp 2020-09-24 https://web.archive.org/web/20200924053453/https://1-up-studio.jp/company/history.html live 1-Up Studio Inc. 1-UPスタジオ株式会社 Wan-Appu Sutajio Kabushiki gaisha yes lower-alpha (stylized as "1-UP STUDIO"), formerly Brownie Brown Inc., 株式会社ブラウニー・ブラウン Kabushiki gaisha Buraunī Buraun yes lower-alpha is a Japanese video game developer based in Tokyo. It was founded on June 30, 2000 by Square alumni Shinichi Kameoka and Kouji Tsuda, who worked on the Mana series. The studio developed games for both Nintendo and Square Enix, including Magical Vacation and Sword of Mana. On February 1, 2013, the company announced that due to their recent co-development efforts with Nintendo, they were undergoing a change in internal structure. As a result, the company took on its current name. At the same time, Kameoka left to form a new studio, Brownies. Since the 2010s, the company has mainly worked as a support studio to Nintendo EPD, with its staff mainly consisting of artists, game designers, and programmers.キャリア採用情報 1-UP Studio Inc. https://1-up-studio.jp/recruit/career.html 2023-05-23 1-up-studio.jp History alt=Brownie Brown logo, in brown, containing a gnome between the words|left|thumb|Logo as Brownie Brown 1-Up was founded on June 30, 2000 as Brownie Brown, and consisted of many 2D artists formerly of Square. Founders Shinichi Kameoka and Kouji Tsuda had previously worked on the Mana series on the Game Boy and Super NES platforms.IGN Staff September 29, 2000 Beware of Hitchhiking Brownies http://gameboy.ign.com/articles/085/085751p1.html IGN 2011-09-03 2005-02-13 https://web.archive.org/web/20050213110223/http://gameboy.ign.com/articles/085/085751p1.html live They left Square due to "differing ideals." The studio's name came from the Brownies, fairies of Scottish folklore said to be hardworking and friendly, which Kameoka believed fit the team's style (a Brownie is featured in the studio's logo).Long, Andrew November 3, 2000 Brownie Brown President Talks About Name, Game http://www.rpgamer.com/news/Q4-2000/110300a.html RPGamer.com 2008-07-29 https://web.archive.org/web/20120320074233/http://www.rpgamer.com/news/Q4-2000/110300a.html 2012-03-20 dead He elaborated that he wanted to make Game Boy Advance games, leading to the creation of Brownie Brown.https://www.player2.net.au/2022/02/interview-shinichi-kameoka-mana-franchise-egglia-rebirth/ Interview: Shinichi Kameoka (Mana Franchise, Egglia: Rebirth) Player2 James Paul February 10, 2022 May 22, 2023 The company's first original creation was the Japan-only Magical Vacation for the Game Boy Advance, which was released in 2001. Another popular title developed by Brownie Brown was Sword of Mana, which was created for and published by Square Enix. Thought to be a new title in the Seiken Densetsu series, it was actually an enhanced remake of the first game in the series, Seiken Densetsu: Final Fantasy Gaiden (known as Mystic Quest in Europe and Final Fantasy Adventure in North America). The company has also been credited with the development of Mother 3 in a collaborative effort with Shigesato Itoi and HAL Laboratory for the Game Boy Advance, and Magical Starsign (Magical Vacation: When the Five Stars Align in Japan) for the Nintendo DS. Brownie Brown expressed interest in a Nintendo DS port of Mother 3 if Nintendo asked them to make it, and that they would like it to be enjoyed by fans abroad.January 20, 2009 Brownie Brown "Looking Into" Wii Development https://www.siliconera.com/brownie-brown-looking-into-wii-development/ Siliconera 2008-07-29 2020-09-01 https://web.archive.org/web/20200901110657/https://www.siliconera.com/brownie-brown-looking-into-wii-development/ live While the company only developed games for Nintendo's handheld consoles up to this point, the company had previously announced a title for the GameCube, named Gofuku, which was scheduled for release in 2005 and announced alongside Magical Starsign.http://www.gamesarefun.com/news.php?newsid=4065 GAF - News - Brownie Brown reveals new DS RPG & GC game 2006-06-19 https://web.archive.org/web/20060321163714/http://www.gamesarefun.com/news.php?newsid=4065 2006-03-21 dead http://www.rpgamer.com/news/Q1-2005/021605g.html RPGamer - News Bulletin - Brownie Brown Names Latest Project 2006-06-19 https://web.archive.org/web/20061106172949/http://www.rpgamer.com/news/Q1-2005/021605g.html 2006-11-06 dead The company later released Blue Dragon Plus for the Nintendo DS, developed alongside Mistwalker,https://gonintendo.com/?p=32157 Brownie Brown developing Blue Dragon Plus GoNintendo May 24, 2020 September 1, 2020 https://web.archive.org/web/20200901103812/https://gonintendo.com/?p=32157 live and entered into the downloadable games market in 2009 with A Kappa's Trail, a DSiWare game.Gantayat, Anoop December 7, 2009 Nintendo Teams with Brownie Brown for DSiWare http://www.andriasang.com/j/blog/2009/12/07/kappa_michi/ andriasang.com 2010-03-03 https://web.archive.org/web/20120807193929/http://andriasang.com/comem1/kappa_michi/ 2012-08-07 dead Brownie Brown also worked on the DS title Livly Garden, based on a browser game from So-net Entertainment, released in Japan on January 28, 2010,Gantayat, Anoop August 21, 2009 Brownie Brown Returns on the DS http://ds.ign.com/articles/101/1016710p1.html IGN.com 2009-08-21 2009-08-26 https://web.archive.org/web/20090826175322/http://ds.ign.com/articles/101/1016710p1.html live and aided in the development of two Level-5 titles, Professor Layton's London Life, a bonus game included with Professor Layton and the Last Specter, and Fantasy Life, for the DS and 3DS respectively.Gantayat, Anoop August 25, 2009 Level-5 Shares Future Vision http://ds.ign.com/articles/101/1017970p1.html IGN.com 2009-08-25 2012-08-19 https://web.archive.org/web/20120819035254/http://ds.ign.com/articles/101/1017970p1.html live On February 1, 2013, the company announced on their original official website that, as a result of their recent development cooperation efforts with Nintendo, Brownie Brown had undergone changes in internal structure, which included officially changing its name to 1-Up Studio and becoming a support studio for Nintendo.Ishaan 2013-02-01 Nintendo Subsidiary, Brownie Brown, Changes Name To 1-Up Studio https://www.siliconera.com/nintendo-subsidiary-brownie-brown-changes-name-to-1-up-studio/ Siliconera https://web.archive.org/web/20200827211145/https://www.siliconera.com/nintendo-subsidiary-brownie-brown-changes-name-to-1-up-studio/ 2013-02-01 2020-08-27 Upon the changes, Kameoka left 1-Up Studio to found Brownies, seeking to make original games.https://www.gematsu.com/2013/02/brownie-brown-founder-forms-new-studio Brownie Brown founder forms new studio Gematsu Romano Sal February 13, 2013 May 22, 2023 In the same year, Yoshiaki Koizumi became part of the board of directors of the company as one of its directors. In 2020, the company moved its headquarters to the new Nintendo Tokyo Office building at Kanda Square, Tokyo with Nintendo EPD Tokyo, Nintendo PTD Tokyo, HAL Laboratory Head Office and Tokyo R&D Center, and Game Freak.2020-07-20 HAL Laboratory Relocates to Nintendo Building https://gamerant.com/hal-laboratory-nintendo-building/ 2023-05-23 Game Rant en Games developed or co-developed As Brownie Brown Year Title Platform(s) Publisher Rolehttps://1-up-studio.jp/works/index.html 開発協力 1-UP Studio Inc. February 20, 2024 1-up-studio.jp 2001 Magical Vacation Game Boy Advance Nintendo Lead developer 2003 Sword of ManaSquareEnix Square Enix 2006 Mother 3HalLaboratory Nintendo Magical Starsignhttps://www.rpgfan.com/review/magical-starsign/ Magical Starsign RPGFan Gann Patrick November 26, 2006 May 18, 2023 Nintendo DS 2007 Heroes of ManaSquareEnix Square Enix 2008 Blue Dragon Plushttps://www.siliconera.com/brownie-brown-from-the-beginning-to-blue-dragon-plus-and-beyond/ Brownie Brown: From The Beginning To Blue Dragon Plus And Beyond Siliconera January 22, 2009 May 18, 2023 AQ Interactive 2009 A Kappa's Trail Nintendo DSi NintendoProfessor Layton's London Lifehttps://www.siliconera.com/mother-3-developer-gives-professor-layton-a-life-in-londo/ A brief look into Professor Layton's London Life Yahoo! Finance Fletcher JC September 21, 2011 May 18, 2023Level5 Nintendo DS Level-5 Co-developer 2010 Livly Garden Marvelous Entertainment Lead developer 2011 Super Mario 3D Landhttps://www.engadget.com/2013-02-02-brownie-brown-changes-its-name-to-1-up-studio.html Brownie Brown changes its name to 1-Up Studio Engadget Suszek Mike February 2, 2013 May 18, 2023NintendoEAD Nintendo 3DS Nintendo Design, level design 2012 Fantasy LifeLevel5 Level-5 Co-developer As 1-Up Studio Year Title Platform(s) Publisher Role 2013 Flipnote Studio 3DNintendoEAD Nintendo 3DS Nintendo Design, programming Super Mario 3D WorldNintendoEAD Wii U Design, level design, sound 2014 Captain Toad: Treasure TrackerNintendoEAD Design, level design, sound 2015 The Legend of Zelda: Tri Force HeroesNintendoEPD Nintendo 3DS Design, programming 2017 Super Mario OdysseyNintendoEPD Nintendo Switch Design, level design, CG tool programming, sound 2018 Captain Toad: Treasure TrackerNintendoEPD Nintendo 3DS, Nintendo Switch Design, level design, sound 2019 Ring Fit AdventureNintendoEPD Nintendo Switch Design, planning, programming 2020 Animal Crossing: New HorizonsNintendoEPD DesignSuper Mario 3D All-StarsNintendoEPDMarioEAD Design 2021Super Mario 3D World + Bowser's FuryNintendoEPD Design, level design, CG tool programming, sound 2025Mario Kart WorldNintendoEPD開発協力 https://1-up-studio.jp/works/index.html June 4, 2025 1-Up Studio ja Nintendo Switch 2 DesignDonkey Kong BananzaNintendoEPDDesign, level design, programming, sound2026Super Mario Bros. Wonder – Nintendo Switch 2 Edition + Meetup in Bellabel ParkNintendoEPDDesign, level design, programming Notes NintendoEAD Co-developed with Nintendo Entertainment Analysis & Development NintendoEPD Co-developed with Nintendo Entertainment Planning & Development Level5 Co-developed with Level-5 SquareEnix Co-developed with Square Enix HalLaboratory Co-developed with HAL Laboratory MarioEAD Originally developed by Nintendo EAD (64 & Sunshine) and Nintendo EAD Tokyo (Galaxy) References External links Official website ja Category:Brownie Brown games Category:Video game companies established in 2000 Category:First-party video game developers Category:Nintendo divisions and subsidiaries Category:Video game development companies Category:Video game companies of Japan Category:Japanese companies established in 2000