Canada bans "Where the Bloody Hell are you?" ad
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Less than a week after it was first banned and then cleared for screening in the U.K., an Australian tourism ad featuring a bikini-clad girl asking prospective tourists "Where the Bloody Hell are you?" has been banned in Canada. Ironically, it wasn't the controversial question — a line described as "warm, friendly and inviting" — that got the ad banned, but its opening: "We've poured you a beer." This line was ruled unacceptable by the Canadian regulator, as it refers to an unbranded beer. Australian Tourism Minister Fran Bailey was "quite as
Less than a week after it was first banned and then cleared for screening in the U.K., an Australian tourism ad featuring a bikini-clad girl asking prospective tourists "Where the Bloody Hell are you?" has been banned in Canada. Ironically, it wasn't the controversial question — a line described as "warm, friendly and inviting" — that got the ad banned, but its opening: "We've poured you a beer." This line was ruled unacceptable by the Canadian regulator, as it refers to an unbranded beer.
Australian Tourism Minister Fran Bailey was "quite astonished" by the move but has thanked the Canadian government for providing free publicity for the ad, saying, "As far as this particular Canadian regulator is concerned, I'd love him to come out here and I'll buy him a beer and say thank-you."
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Licensed archive reporting by Wikinews contributors. Text: CC BY 2.5 (https://creativecommons.org/licenses/by/2.5/). Original source date retained. 411 has not independently verified this archive report.
Read the source: Wikinews ↗Source published 22 Mar 2006, 05:30 am IST
